{"id":2200,"date":"2013-11-11T07:02:01","date_gmt":"2013-11-11T07:02:01","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2200"},"modified":"2013-11-11T07:02:01","modified_gmt":"2013-11-11T07:02:01","slug":"ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/","title":{"rendered":"Email marketing examples: KLM uses email marketing in a loyalty programme"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>\u00a0<\/b><b>Context<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.714285714; font-size: 1rem;\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg\"><img decoding=\"async\" class=\"wp-image-2210 alignleft\" alt=\"klm_logo\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg\" width=\"240\" height=\"148\" \/><\/a>KLM Royal Dutch Airlines is a global airline based in the Netherlands. Together with Air France, it forms the Air France KLM Group, Europe's largest airline group.\u00a0<\/span>KLM currently maintains two <strong>loyalty programmes<\/strong>one for private customers called <a title=\"flyingblue.com\" href=\"http:\/\/www.flyingblue.com\/index.html\" target=\"_blank\" rel=\"noopener\">Flying Blue<\/a>\u00a0and another for companies, the <a title=\"bluebiz.com\" href=\"http:\/\/www.bluebiz.com\/\" target=\"_blank\" rel=\"noopener\">BlueBiz loyalty programme<\/a>.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><b>The BLueBiz loyalty programme<\/b><\/p>\n<p style=\"text-align: justify;\">When a company joins the programme, it can start earning Blue Credits on flights flown by its employees with AIR FRANCE, KLM, Alitalia, Delta Air Lines and other airline partners. Every time a business trip is booked with one of these airlines, the company earns Blue Credits. One Blue Credit is equivalent to one unit of your local currency. This means that, for example, each Blue Credit is equivalent to one Euro for most European airlines. Blue Credits are like cash and can be used to buy tickets. When booking a business flight, the user only has to mention his BlueBiz number and his company automatically earns Blue Credits. The BlueBiz programme is currently available in 63 countries.<\/p>\n<p style=\"text-align: justify;\">BlueBiz was launched in 2003, and after 2 years it was decided to exploit the information collected to date and to make communication with users more relevant and effective. To this end, a <b>relationship marketing strategy <\/b>based, in the first instance, on the exploitation of a database with fine segmentations, and secondly, on the development of a <b>email marketing programme throughout the user lifecycle<\/b>.<\/p>\n<p style=\"text-align: justify;\">In this programme, the relational strategy revolved around the following ideas:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Profiling: it is about achieving a more contextualised communication with the user's reality.<\/li>\n<li>Behavioural segmentation to make communications more relevant.<\/li>\n<li>Facilitating the notion of dialogue through a wider deployment of interactive elements<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>The User Lifecycle (or how to achieve long-lasting and profitable relationships through relevant user communications) <\/b><\/p>\n<p style=\"text-align: justify;\">The BlueBiz life cycle has two flows: one that determines the \"stages of relationship\" that the user occupies with the company, and a second that does so on the user's own personal data.<\/p>\n<figure style=\"width: 578px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/ciclo_de_vida.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/ciclo_de_vida.jpg\" width=\"578\" height=\"322\" \/><\/a><figcaption class=\"wp-caption-text\">Source: http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">For each of the \"stages\" in which each user is, there is a series of email communications with personalised and relevant information. For example, since one of the data collected was the date of birth, it is possible to send birthday greetings.<\/p>\n<figure id=\"attachment_2196\" aria-describedby=\"caption-attachment-2196\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/cumpleanos.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-2196\" alt=\"Fuente: http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/cumpleanos.jpg\" width=\"511\" height=\"370\" \/><\/a><figcaption id=\"caption-attachment-2196\" class=\"wp-caption-text\">Source: http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">In this other example, the email announcing the allocation of a new membership number after the programme update is shown.<\/p>\n<figure id=\"attachment_2195\" aria-describedby=\"caption-attachment-2195\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/actualizaci\u00f3n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2195\" alt=\"\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/actualizaci\u00f3n.jpg\" width=\"509\" height=\"681\" \/><\/a><figcaption id=\"caption-attachment-2195\" class=\"wp-caption-text\">Source: http:\/\/www.behance.net\/gallery\/AirFrance-KLM-BlueBiz-Anna-campaign\/5478573<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><b>Results<\/b><\/p>\n<p style=\"text-align: justify;\">One of the most visible effects of the programme after its implementation was to <strong>the conversion of a 11% from inactive to active users<\/strong> and the <strong>increase in the level of satisfaction of users in this segment by 13%<\/strong>. In addition, the programme managed to <strong>increase the turnover of active members by 2%<\/strong>. For the reactivation of inactive members, a combined email and telephone action was carried out.<\/p>\n<p><figure id=\"attachment_2199\" aria-describedby=\"caption-attachment-2199\" style=\"width: 614px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/reactivacion.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2199\" alt=\"Fuente: http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/reactivacion.jpg\" width=\"614\" height=\"341\" \/><\/a><figcaption id=\"caption-attachment-2199\" class=\"wp-caption-text\">Source: http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20<\/figcaption><\/figure><br \/>\nExamples of emails based on the propensity to reactivate.<br \/>\n<figure id=\"attachment_2198\" aria-describedby=\"caption-attachment-2198\" style=\"width: 629px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/reactivacion_2.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2198\" alt=\"Fuente: http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/reactivacion_2.jpg\" width=\"629\" height=\"458\" \/><\/a><figcaption id=\"caption-attachment-2198\" class=\"wp-caption-text\">Source: http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20<\/figcaption><\/figure><br \/>\n<span style=\"line-height: 1.714285714; font-size: 1rem;\">In 2009, this email marketing programme won the Golden Emma Award, which is awarded by the <a title=\"emma\" href=\"http:\/\/www.media-management.eu\/\" target=\"_blank\" rel=\"noopener\">\u00a0European Media Management Education Association<\/a>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">You can see an explanatory video of the case at <a title=\"klm case video\" href=\"https:\/\/vimeo.com\/6579445\" target=\"_blank\" rel=\"noopener\">this link<\/a><\/p>\n<p style=\"text-align: justify;\">The full case can be found in ppt at the <a title=\"case\" href=\"http:\/\/fr.slideshare.net\/MichaelStraathof\/golden-emma-case-20090910-bluebiz-lifecycle-20\" target=\"_blank\" rel=\"noopener\">following link<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0Background KLM Royal Dutch Airlines is a global airline based in the Netherlands. Together with Air France, it forms the Air France KLM Group, the largest airline company in Europe. KLM currently operates two loyalty programmes, one for private customers called Flying Blue and one for corporate customers, the BlueBiz loyalty programme.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[97],"post_folder":[],"class_list":["post-2200","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing","tag-fidelizacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n - Digital Response\" \/>\n<meta property=\"og:description\" content=\"\u00a0Contexto KLM Royal Dutch Airlines es una compa\u00f1\u00eda a\u00e9rea global con sede en Holanda. Junto a Air France forman el grupo Air France KLM Group, la mayor sociedad de compa\u00f1\u00edas a\u00e9reas de Europa.\u00a0KLM mantiene en la actualidad dos programas de fidelizaci\u00f3n, uno para clientes particulares llamado Flying Blue\u00a0y otro para empresas, el BlueBiz loyalty programme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-11T07:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"286\" \/>\n\t<meta property=\"og:image:height\" content=\"176\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n\",\"datePublished\":\"2013-11-11T07:02:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/\"},\"wordCount\":688,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg\",\"keywords\":[\"Fidelizaci\u00f3n\"],\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/\",\"url\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/\",\"name\":\"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg\",\"datePublished\":\"2013-11-11T07:02:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/","og_locale":"en_GB","og_type":"article","og_title":"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n - Digital Response","og_description":"\u00a0Contexto KLM Royal Dutch Airlines es una compa\u00f1\u00eda a\u00e9rea global con sede en Holanda. Junto a Air France forman el grupo Air France KLM Group, la mayor sociedad de compa\u00f1\u00edas a\u00e9reas de Europa.\u00a0KLM mantiene en la actualidad dos programas de fidelizaci\u00f3n, uno para clientes particulares llamado Flying Blue\u00a0y otro para empresas, el BlueBiz loyalty programme.","og_url":"https:\/\/www.digitalresponse.es\/en\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2013-11-11T07:02:01+00:00","og_image":[{"width":286,"height":176,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg","type":"image\/jpeg"}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n","datePublished":"2013-11-11T07:02:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/"},"wordCount":688,"commentCount":1,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg","keywords":["Fidelizaci\u00f3n"],"articleSection":["Blog","Ejemplos Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/","url":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/","name":"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg","datePublished":"2013-11-11T07:02:01+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/klm_logo.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/ejemplos-email-marketing-klm-bluebiz-aplicacion-del-email-marketing-en-el-seno-de-un-programa-de-fidelizacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelizaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/2200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=2200"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/2200\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=2200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=2200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=2200"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=2200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}