{"id":2235,"date":"2013-11-04T07:00:49","date_gmt":"2013-11-04T07:00:49","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2235"},"modified":"2013-11-04T07:00:49","modified_gmt":"2013-11-04T07:00:49","slug":"la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/","title":{"rendered":"The importance of the Opt-In: How to create an effective registration form"},"content":{"rendered":"<p>There are 2 basic rules to keep in mind when creating a registration form:<br \/>\n1. \u00a0<strong>The more information we request from the user, the fewer the number of registrations.<\/strong>. In other words, we must make the registration process as easy as possible in order to increase the visitor\/registration ratio.<br \/>\n2.  Rule no. 1 has to coexist with rule no. 2 according to which, \u00a0<strong>the more information we get from the user<\/strong> \u00a0(contact details, company, sector of activity, etc.),<strong> \u00a0more qualified will be<\/strong>The more we know about them, the more personalised and relevant our direct marketing actions will be.<br \/>\n<!--more--><br \/>\nA good practice is to make these two rules coexist by means of what is called the <strong>\u00a0progressive registration<\/strong>.  In the first instance the user can register by leaving basic contact information (name, email, postcode).<br \/>\nOnce you have registered, it is important that you receive an automatic email in which:<br \/>\n- You are requested to <strong>confirmation of registration<\/strong> (this way, we will know that the email of all users who have confirmed is valid).<br \/>\n- You will be directed to a form in which you can optionally<strong> more information<\/strong> of your profile.<br \/>\nHere is an example:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/kiabi-formulario-de-registro.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-2236 aligncenter\" alt=\"kiabi-formulario-de-registro\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/kiabi-formulario-de-registro-1024x686.png\" width=\"625\" height=\"418\" \/><\/a><\/p>\n<p align=\"center\"><i>Fig.15 Example of progressive registration of Kiabi.es<\/i><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Existen \u00a02 \u00a0reglas \u00a0b\u00e1sicas \u00a0que \u00a0hay \u00a0que \u00a0tener \u00a0en \u00a0cuenta \u00a0cuando \u00a0creamos \u00a0un \u00a0formulario de \u00a0registro: 1. \u00a0Cuanta \u00a0m\u00e1s \u00a0informaci\u00f3n \u00a0solicitemos \u00a0al \u00a0usuario, \u00a0menor \u00a0ser\u00e1 \u00a0el \u00a0n\u00famero \u00a0de \u00a0registros. Dicho \u00a0de \u00a0otro \u00a0modo, \u00a0debemos \u00a0facilitar \u00a0al \u00a0m\u00e1ximo \u00a0el \u00a0proceso \u00a0de \u00a0registro \u00a0 con \u00a0el \u00a0fin de \u00a0aumentar \u00a0el \u00a0ratio \u00a0visitas\/registros. 2. \u00a0La \u00a0regla \u00a0n\u00ba1 \u00a0ha [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,47],"tags":[98,99],"post_folder":[],"class_list":["post-2235","post","type-post","status-publish","format-standard","hentry","category-blog","category-listas-de-correo","tag-formulario-de-registro","tag-opt-in"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del Opt-In: C\u00f3mo crear un formulario de registro eficaz - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del Opt-In: C\u00f3mo crear un formulario de registro eficaz - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Existen \u00a02 \u00a0reglas \u00a0b\u00e1sicas \u00a0que \u00a0hay \u00a0que \u00a0tener \u00a0en \u00a0cuenta \u00a0cuando \u00a0creamos \u00a0un \u00a0formulario de \u00a0registro: 1. \u00a0Cuanta \u00a0m\u00e1s \u00a0informaci\u00f3n \u00a0solicitemos \u00a0al \u00a0usuario, \u00a0menor \u00a0ser\u00e1 \u00a0el \u00a0n\u00famero \u00a0de \u00a0registros. Dicho \u00a0de \u00a0otro \u00a0modo, \u00a0debemos \u00a0facilitar \u00a0al \u00a0m\u00e1ximo \u00a0el \u00a0proceso \u00a0de \u00a0registro \u00a0 con \u00a0el \u00a0fin de \u00a0aumentar \u00a0el \u00a0ratio \u00a0visitas\/registros. 2. \u00a0La \u00a0regla \u00a0n\u00ba1 \u00a0ha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-04T07:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/kiabi-formulario-de-registro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1061\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"La importancia del Opt-In: C\u00f3mo crear un formulario de registro eficaz\",\"datePublished\":\"2013-11-04T07:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/\"},\"wordCount\":241,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/kiabi-formulario-de-registro-1024x686.png\",\"keywords\":[\"Formulario de Registro\",\"Opt-in\"],\"articleSection\":[\"Blog\",\"Listas de Correo\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/\",\"url\":\"https:\/\/www.digitalresponse.es\/la-importancia-del-opt-in-como-crear-un-formulario-de-registro-eficaz\/\",\"name\":\"La importancia del Opt-In: C\u00f3mo crear un formulario de registro eficaz - 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