{"id":2258,"date":"2013-11-18T07:13:56","date_gmt":"2013-11-18T07:13:56","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2258"},"modified":"2013-11-18T07:13:56","modified_gmt":"2013-11-18T07:13:56","slug":"contratar-agencia-de-email-marketing-barcelona","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/contratar-agencia-de-email-marketing-barcelona\/","title":{"rendered":"Why hire an email marketing agency (I): Optimisation Gap"},"content":{"rendered":"<p>La ejecuci\u00f3n de los programas de email marketing puede recaer en alguien del departamento de marketing o marketing online, o hasta alguien de tecnolog\u00eda. <b>Hay que determinar si el coste\/hora no es superior al coste de la externalizaci\u00f3n<i>,<\/i><\/b><i> <\/i>teniendo en cuenta que se asume un coste de oportunidad al no dedicar tiempo a otras actividades de negocio.<br \/>\n<!--more--><br \/>\nOtra opci\u00f3n, v\u00e1lida para organizaciones con estructuras de marketing cortas, es la externalizaci\u00f3n de la ejecuci\u00f3n de las campa\u00f1as en una <a title=\"Agencia de Email Marketing\" href=\"https:\/\/www.digitalresponse.es\/en\/\" target=\"_blank\" rel=\"noopener\">email marketing agency<\/a> especializada. <b>La principal ventaja de esta alternativa es que los recursos internos de la organizaci\u00f3n no se bloquean en tareas arduas y que requieren mucha dedicaci\u00f3n<\/b>. Adem\u00e1s, el <i>expertise<\/i> de los profesionales de la agencia garantiza una correcta ejecuci\u00f3n de los procesos.<br \/>\nHay que tener en cuenta que cuanto mayor sea la digitalizaci\u00f3n del marketing en la organizaci\u00f3n, mayor ser\u00e1 el conocimiento y especializaci\u00f3n necesarios para pilotarlo.<br \/>\nSi una empresa dispone de un departamento de marketing online propio, con personal cualificado, tiene sentido que la gesti\u00f3n del email marketing se lleve internamente mediante la gesti\u00f3n de las campa\u00f1as sobre una plataforma profesional (ESP). De todos modos, es habitual encontrar, sobretodo en empresas <i>brick and mortar, <\/i><b>una explotaci\u00f3n del email marketing de baja intensidad, esto es, poco optimizada<\/b>. Esto se debe, fundamentalmente, a la falta de dos factores clave: tiempo y conocimiento experto. Esta circunstancia hace que los resultados obtenidos con el email marketing sean susceptibles de una mejora significativa. A esta distancia entre lo que se obtiene y lo que se puede llegar a obtener lo llamamos<strong> brecha de optimizaci\u00f3n o <i>Optimization Gap. <\/i><\/strong>Una agencia especializada en email marketing puede ayudarle a superar esta brecha. El el pr\u00f3ximo post te explicamos c\u00f3mo.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/agencia-email-marketing-2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2259 aligncenter\" alt=\"agencia-email-marketing-2\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/agencia-email-marketing-2.png\" width=\"933\" height=\"634\" \/><\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La ejecuci\u00f3n de los programas de email marketing puede recaer en alguien del departamento de marketing o marketing online, o hasta alguien de tecnolog\u00eda. Hay que determinar si el coste\/hora no es superior al coste de la externalizaci\u00f3n, teniendo en cuenta que se asume un coste de oportunidad al no dedicar tiempo a otras actividades [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,37],"tags":[102],"post_folder":[],"class_list":["post-2258","post","type-post","status-publish","format-standard","hentry","category-agencia-email-marketing","category-blog","tag-email-marketing-barcelona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 contratar una agencia de email marketing (I): Optimization Gap - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/contratar-agencia-de-email-marketing-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 contratar una agencia de email marketing (I): Optimization Gap - Digital Response\" \/>\n<meta property=\"og:description\" content=\"La ejecuci\u00f3n de los programas de email marketing puede recaer en alguien del departamento de marketing o marketing online, o hasta alguien de tecnolog\u00eda. Hay que determinar si el coste\/hora no es superior al coste de la externalizaci\u00f3n, teniendo en cuenta que se asume un coste de oportunidad al no dedicar tiempo a otras actividades [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/contratar-agencia-de-email-marketing-barcelona\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-18T07:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/agencia-email-marketing-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"933\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/contratar-agencia-de-email-marketing-barcelona\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/contratar-agencia-de-email-marketing-barcelona\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Por qu\u00e9 contratar una agencia de email marketing (I): Optimization Gap\",\"datePublished\":\"2013-11-18T07:13:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/contratar-agencia-de-email-marketing-barcelona\/\"},\"wordCount\":320,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/contratar-agencia-de-email-marketing-barcelona\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/agencia-email-marketing-2.png\",\"keywords\":[\"Email Marketing Barcelona\"],\"articleSection\":[\"Agencia Email Marketing\",\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/contratar-agencia-de-email-marketing-barcelona\/\",\"url\":\"https:\/\/www.digitalresponse.es\/contratar-agencia-de-email-marketing-barcelona\/\",\"name\":\"Por qu\u00e9 contratar una agencia de email marketing (I): Optimization Gap - 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