{"id":2299,"date":"2013-11-25T07:00:09","date_gmt":"2013-11-25T07:00:09","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2299"},"modified":"2013-11-25T07:00:09","modified_gmt":"2013-11-25T07:00:09","slug":"que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/","title":{"rendered":"What is cross-selling and what are its advantages?"},"content":{"rendered":"<p>When we talk about\u00a0<strong>cross-selling<\/strong>\u00a0first of all, we must mention the specific nature of the\u00a0<a title=\"Relationship Marketing\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\" target=\"_blank\" rel=\"noopener\">relationship marketing<\/a>. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to acquire another one, and to achieve this, one of the key aspects is the\u00a0<strong>offer the customer a product or service that provides value.<\/strong>\u00a0This is where the notion of cross-selling emerges strongly.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/venta-cruzada.gif.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2300 aligncenter\" alt=\"venta-cruzada.gif\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/venta-cruzada.gif.png\" width=\"600\" height=\"207\" \/><\/a><!--more--><br \/>\n<strong>La venta cruzada consiste en a la t\u00e1ctica de vender productos complementarios a los que consume o pretende consumir un cliente determinado. <\/strong>Volvemos a destacar la importancia de la informaci\u00f3n aportada por nuestros usuarios\/clientes. Saber bucear en esta enorme cantidad de informaci\u00f3n de la que podemos disponer es la clave para aumentar el rendimiento econ\u00f3mico de una base de datos de clientes actuales o potenciales.<br \/>\nLa venta cruzada no es solo una apuesta segura para la empresa, sino un importante <strong>aporte de valor al usuario.<\/strong> Si a un usuario que acaba de comprar un ordenador le ofrecemos los perif\u00e9ricos disponibles, \u00a0aumentamos la posibilidad de compra del usuario porque estamos aport\u00e1ndole la informaci\u00f3n correcta en el momento oportuno<b>. Se trata de dar en la diana del inter\u00e9s del usuario para potenciar las ventas.<\/b><br \/>\nEstrategias de venta cruzada unidas a una <strong>correcta segmentaci\u00f3n<\/strong> de la base de datos (gracias a este historial de comportamiento) pueden resultar en importantes incrementos de conversi\u00f3n y facturaci\u00f3n. Multitud de ejemplos y estudios ponen de manifiesto la efectividad de la venta cruzada. En los pr\u00f3ximos art\u00edculos os ofreceremos claves para poner en marcha <strong>estrategias de venta cruzada y ejemplos que os ayudar\u00e1n a entender y aplicar su potencial.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de\u00a0venta cruzada\u00a0hemos de mencionar, en primer t\u00e9rmino, la especificidad del\u00a0marketing relacional. El marketing relacional se basa en el principio seg\u00fan el cual es m\u00e1s rentable fidelizar a un buen cliente que captar a otro, y para lograrlo, uno de los aspectos clave es el\u00a0ofrecer al cliente un producto o servicio que le aporte [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,44],"tags":[103],"post_folder":[],"class_list":["post-2299","post","type-post","status-publish","format-standard","hentry","category-blog","category-venta-cruzada-cross-selling","tag-cross-sell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es la Venta Cruzada (cross-sell) y cu\u00e1les son sus ventajas - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es la Venta Cruzada (cross-sell) y cu\u00e1les son sus ventajas - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de\u00a0venta cruzada\u00a0hemos de mencionar, en primer t\u00e9rmino, la especificidad del\u00a0marketing relacional. El marketing relacional se basa en el principio seg\u00fan el cual es m\u00e1s rentable fidelizar a un buen cliente que captar a otro, y para lograrlo, uno de los aspectos clave es el\u00a0ofrecer al cliente un producto o servicio que le aporte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-25T07:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/venta-cruzada.gif.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Qu\u00e9 es la Venta Cruzada (cross-sell) y cu\u00e1les son sus ventajas\",\"datePublished\":\"2013-11-25T07:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\"},\"wordCount\":304,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/venta-cruzada.gif.png\",\"keywords\":[\"Cross-sell\"],\"articleSection\":[\"Blog\",\"Venta Cruzada\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\",\"url\":\"https:\/\/www.digitalresponse.es\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\",\"name\":\"Qu\u00e9 es la Venta Cruzada (cross-sell) y cu\u00e1les son sus ventajas - 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