{"id":2332,"date":"2013-11-27T07:13:55","date_gmt":"2013-11-27T07:13:55","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2332"},"modified":"2013-11-27T07:13:55","modified_gmt":"2013-11-27T07:13:55","slug":"ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/","title":{"rendered":"Email Marketing Examples: Nespresso integrates Facebook and QR codes in its email campaign"},"content":{"rendered":"<p>We like to bring you the best examples of email marketing so that you can learn about the most effective strategies in real-life situations. This time, we\u2019ll tell you how Nespresso implemented it.<strong> The integration of QR codes and Facebook with their email campaign \u00abNespresso&amp;The City\u00bb<\/strong><!--more--><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/ejemplo-email-marketing-nespresso.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2333\" alt=\"ejemplo-email-marketing-nespresso\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/ejemplo-email-marketing-nespresso.png\" width=\"550\" height=\"600\" \/><\/a><br \/>\n<strong>RESULTS OF THE CAMPAIGN<\/strong><br \/>\no 48.66% of the visits to the application on Facebook were generated through<br \/>\nEmail.<br \/>\nor Apertures*: 50,16%<br \/>\nor Click Rate**: 11.96%<br \/>\nor Conversion Rate (CTA): 3.03%***<br \/>\nTo learn the details of this case, we have prepared a document that you can download. <a title=\"Examples of Email Marketing: Nespresso\" href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/Email-Marketing-Case-Study-Nespresso.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We like to bring you the best examples of email marketing to show you the most effective strategies in real life situations. This time, we tell you how Nespresso implemented the integration of QR codes and Facebook with their email campaign \"Nespresso&amp;The City\".<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[57],"post_folder":[],"class_list":["post-2332","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing","tag-caso-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Nos gusta traeros los mejores ejemplos de email marketing para que conozc\u00e1is las estrategias m\u00e1s eficaces con situaciones reales. En esta ocasi\u00f3n,\u00a0\u00a0os contamos como Nespresso implement\u00f3 la integraci\u00f3n de c\u00f3digos QR y Facebook con su campa\u00f1a de email \u00abNespresso&amp;The City\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-27T07:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/ejemplo-email-marketing-nespresso.png\" \/>\n<meta name=\"author\" content=\"Clara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\\\/\"},\"author\":{\"name\":\"Clara\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email\",\"datePublished\":\"2013-11-27T07:13:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\\\/\"},\"wordCount\":116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/ejemplo-email-marketing-nespresso.png\",\"keywords\":[\"Caso de \u00e9xito\"],\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\\\/\",\"name\":\"Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email - 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