{"id":2332,"date":"2013-11-27T07:13:55","date_gmt":"2013-11-27T07:13:55","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2332"},"modified":"2013-11-27T07:13:55","modified_gmt":"2013-11-27T07:13:55","slug":"ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/","title":{"rendered":"Email Marketing Examples: Nespresso integrates Facebook and QR codes in its email campaign"},"content":{"rendered":"<p>Nos gusta traeros los mejores ejemplos de email marketing para que conozc\u00e1is las estrategias m\u00e1s eficaces con situaciones reales. En esta ocasi\u00f3n,\u00a0\u00a0os contamos como Nespresso implement\u00f3<strong> la integraci\u00f3n de c\u00f3digos QR y Facebook con su campa\u00f1a de email \u00abNespresso&amp;The City\u00bb<\/strong><!--more--><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/ejemplo-email-marketing-nespresso.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2333\" alt=\"ejemplo-email-marketing-nespresso\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/ejemplo-email-marketing-nespresso.png\" width=\"550\" height=\"600\" \/><\/a><br \/>\n<strong>RESULTADOS DE LA CAMPA\u00d1A<\/strong><br \/>\no El 48,66% de las visitas a la aplicaci\u00f3n en Facebook se generaron a trav\u00e9s del<br \/>\nemail.<br \/>\no Aperturas*: 50,16%<br \/>\no Tasa de Click**: 11,96%<br \/>\no Tasa de conversi\u00f3n (CTA): 3,03%***<br \/>\nPara conocer los detalles de este caso hemos preparado un documento que puedes descargar <a title=\"Ejemplos Email Marketing: Nespresso\" href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/Email-Marketing-Case-Study-Nespresso.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We like to bring you the best examples of email marketing to show you the most effective strategies in real life situations. This time, we tell you how Nespresso implemented the integration of QR codes and Facebook with their email campaign \"Nespresso&amp;The City\".<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[57],"post_folder":[],"class_list":["post-2332","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing","tag-caso-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Nos gusta traeros los mejores ejemplos de email marketing para que conozc\u00e1is las estrategias m\u00e1s eficaces con situaciones reales. En esta ocasi\u00f3n,\u00a0\u00a0os contamos como Nespresso implement\u00f3 la integraci\u00f3n de c\u00f3digos QR y Facebook con su campa\u00f1a de email \u00abNespresso&amp;The City\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-27T07:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/ejemplo-email-marketing-nespresso.png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email\",\"datePublished\":\"2013-11-27T07:13:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\"},\"wordCount\":116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/11\/ejemplo-email-marketing-nespresso.png\",\"keywords\":[\"Caso de \u00e9xito\"],\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\",\"url\":\"https:\/\/www.digitalresponse.es\/en\/ejemplos-de-email-marketing-nespresso-integra-facebook-y-codigos-qr-en-su-campana-de-email\/\",\"name\":\"Ejemplos de Email Marketing: Nespresso integra Facebook y c\u00f3digos QR en su campa\u00f1a de email - 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