{"id":2415,"date":"2014-01-20T07:17:52","date_gmt":"2014-01-20T07:17:52","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2415"},"modified":"2026-04-15T11:03:20","modified_gmt":"2026-04-15T09:03:20","slug":"que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/","title":{"rendered":"What data can I use in cross-selling actions?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2415\" class=\"elementor elementor-2415\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e2771e e-flex e-con-boxed e-con e-parent\" data-id=\"24e2771e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edaa857 elementor-widget elementor-widget-image\" data-id=\"edaa857\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/venta-cruzada-undraw.png\" title=\"venta-cruzada-undraw\" alt=\"venta-cruzada-undraw\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c79c3fc elementor-widget elementor-widget-text-editor\" data-id=\"3c79c3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">It is often said that it costs four times as much to make a sale to a first-time customer as it does to an existing customer. As we discussed in a <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\" target=\"_blank\" rel=\"noopener\">previous post<\/a>the <strong>cross-selling<\/strong> is the tactic of selling products that are complementary to those consumed or intended to be consumed by a particular customer. Thanks to the <strong>cross-selling<\/strong>In this way, companies can increase their sales, reduce the direct costs associated with those sales and increase customer loyalty.<\/p><p><\/p><\/div><\/div><\/div><\/div><\/div> <a href=\"https:\/\/www.digitalresponse.es\/en\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/#more-2415\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading \u00bfQu\u00e9 datos puedo utilizar en las acciones de venta cruzada?\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>Suele decirse que cuesta cuatro veces m\u00e1s hacer una venta a un cliente por primera vez, que hacerlo a un cliente ya existente. Como ya comentamos en un post anterior, la venta cruzada consiste en a la t\u00e1ctica de vender productos complementarios a los que consume o pretende consumir un cliente determinado.\u00a0Gracias a la venta [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,44],"tags":[],"post_folder":[],"class_list":["post-2415","post","type-post","status-publish","format-standard","hentry","category-blog","category-venta-cruzada-cross-selling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 datos puedo utilizar en las acciones de venta cruzada? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 datos puedo utilizar en las acciones de venta cruzada? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Suele decirse que cuesta cuatro veces m\u00e1s hacer una venta a un cliente por primera vez, que hacerlo a un cliente ya existente. Como ya comentamos en un post anterior, la venta cruzada consiste en a la t\u00e1ctica de vender productos complementarios a los que consume o pretende consumir un cliente determinado.\u00a0Gracias a la venta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-20T07:17:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T09:03:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/venta-cruzada-undraw.png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"\u00bfQu\u00e9 datos puedo utilizar en las acciones de venta cruzada?\",\"datePublished\":\"2014-01-20T07:17:52+00:00\",\"dateModified\":\"2026-04-15T09:03:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/\"},\"wordCount\":391,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/venta-cruzada-undraw.png\",\"articleSection\":[\"Blog\",\"Venta Cruzada\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/\",\"url\":\"https:\/\/www.digitalresponse.es\/que-datos-puedo-utilizar-en-las-acciones-de-venta-cruzada\/\",\"name\":\"\u00bfQu\u00e9 datos puedo utilizar en las acciones de venta cruzada? 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