{"id":2467,"date":"2014-01-29T07:06:28","date_gmt":"2014-01-29T07:06:28","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2467"},"modified":"2014-01-29T07:06:28","modified_gmt":"2014-01-29T07:06:28","slug":"remarketing-o-retargeting-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/remarketing-o-retargeting-en-email-marketing\/","title":{"rendered":"Remarketing or retargeting in email marketing"},"content":{"rendered":"<p>As technology advances, new (or not so new) marketing strategies emerge and adapt to the new digital tools. This frenetic pace often means that there is no time to consolidate standards or to agree on ways of working, best practices or terminology.<br \/>\nIn the case of the <strong>email remarketing or retargeting<\/strong> (depending on the source) we find the use of \"recycled\" terms. That is, the name has been taken from previously existing strategies.<!--more--><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/email-retargeting.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2469 aligncenter\" alt=\"Email Remarketing\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/email-retargeting.jpg\" width=\"496\" height=\"280\" \/><\/a><br \/>\nThe common point of these strategies (both remarketing and retargeting), which we believe generates so much confusion, is that the objective they pursue:<strong> lead to conversion of users who have shown initial interest but have dropped out of the process<\/strong>.  In principle we could differentiate them in this way:<br \/>\n\u2013 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0El <strong>retargeting<\/strong> seeks to capture user interest through their browsing behaviour and to redirect marketing actions by focusing them on that interest.<br \/>\n\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 El <strong>remarketing<\/strong> remarketing tries to sell again to the user a product that at first did not convince him or her or for some other reason he or she did not buy. The key to traditional remarketing is to offer the product again with an element that makes it more attractive: a discount, an improvement in quality, advantages in other purchases...<br \/>\nWhen we talk about<strong> remarketing in email marketing<\/strong> we refer to the recovery of users interested in a certain product or service who have not finalised the purchase or contract at first. This is achieved by sending them a <strong>email with a reminder, <\/strong>optionally with a promotion or an offer. We can also carry out<strong> retargeting in email marketing<\/strong>This would be the referrers or the actions of <a title=\"What is cross-selling and what are its advantages?\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\">cross-selling<\/a>. To summarise, we could say that in remarketing we contact the user to make them complete the purchase of a product and in retargeting we take advantage of the information about their interests to make their behaviour on the website profitable.<br \/>\n<strong>Remarketing and retargeting strategies have proven to have high conversion rates.<\/strong> that make them very interesting for ecommerces. Investment in these channels tends to have a very high ROI and is therefore one of the options to be taken into account in the sales strategy.<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Al ritmo que avanza la tecnolog\u00eda van surgiendo nuevas estrategias de marketing (o no tan nuevas) que se adaptan a las nuevas herramientas digitales. Este ritmo fren\u00e9tico hace que, con frecuencia, no d\u00e9 tiempo a consolidar est\u00e1ndares o a lograr un acuerdo sobre modos de trabajo, best practices o terminolog\u00edas. En el caso del email [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,105],"tags":[],"post_folder":[],"class_list":["post-2467","post","type-post","status-publish","format-standard","hentry","category-blog","category-remarketing-carrito-abandonado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing o retargeting en email marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/remarketing-o-retargeting-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing o retargeting en email marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Al ritmo que avanza la tecnolog\u00eda van surgiendo nuevas estrategias de marketing (o no tan nuevas) que se adaptan a las nuevas herramientas digitales. Este ritmo fren\u00e9tico hace que, con frecuencia, no d\u00e9 tiempo a consolidar est\u00e1ndares o a lograr un acuerdo sobre modos de trabajo, best practices o terminolog\u00edas. En el caso del email [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/remarketing-o-retargeting-en-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-29T07:06:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/email-retargeting.jpg\" \/>\n<meta name=\"author\" content=\"alecastellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alecastellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-o-retargeting-en-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-o-retargeting-en-email-marketing\/\"},\"author\":{\"name\":\"alecastellano\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe\"},\"headline\":\"Remarketing o retargeting en email marketing\",\"datePublished\":\"2014-01-29T07:06:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-o-retargeting-en-email-marketing\/\"},\"wordCount\":409,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-o-retargeting-en-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/email-retargeting.jpg\",\"articleSection\":[\"Blog\",\"Remarketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-o-retargeting-en-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/remarketing-o-retargeting-en-email-marketing\/\",\"name\":\"Remarketing o retargeting en email marketing - 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