{"id":2493,"date":"2014-02-05T07:36:12","date_gmt":"2014-02-05T07:36:12","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2493"},"modified":"2014-02-05T07:36:12","modified_gmt":"2014-02-05T07:36:12","slug":"remarketing-en-email-marketing-recupera-los-carritos-abandonados","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/","title":{"rendered":"Remarketing in email marketing: recover abandoned carts"},"content":{"rendered":"<p>In a previous article we talked about the<a title=\"Remarketing: What are the reasons for cart abandonment in ecommerce?\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/remarketing-cuales-son-los-motivos-para-el-abandono-del-carrito-en-un-ecommerce\/\" target=\"_blank\" rel=\"noopener\"><strong> reasons for abandonment of the purchasing process<\/strong><\/a> and we pointed to a key point in common to all abandoned trolleys, whatever the reason for abandonment: <b>the user's interest in the products listed.<\/b> This interest is the key to the effectiveness of remarketing strategies. The interaction and conversion obtained by remarketing emails is clearly superior to emails with offers, newsletters, etc. And this is because we are targeting recipients who have already shown their interest, so that the <b>content is much more personalised and therefore more attractive.<\/b><!--more--><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/remarketing-email.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2494 alignright\" alt=\"Remarketing Email\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/remarketing-email.jpg\" width=\"253\" height=\"348\" \/><\/a>In cases where there has been an interruption in the purchasing process a simple <b>email reminder<\/b> can bring the user back to this process and recover the purchase. Sometimes this simple reminder is enough to draw the customer back in, but sometimes it is necessary to <b>encouraging return<\/b>. We saw that one of the main obstacles reported by users is shipping costs, so a good incentive would be to offer free shipping to complete the process. Discounts or advantages on future purchases can also be offered.<br \/>\nThe key, as always, to the success of these mailing actions is to <b>our ability to capture user behaviour <\/b>and focus our efforts on making our communication as timely and relevant to him as possible.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un art\u00edculo anterior habl\u00e1bamos de los motivos para el abandono del proceso de compra y apunt\u00e1bamos a un punto clave en com\u00fan de todos los carritos abandonados, sea cu\u00e1l sea el motivo del abandono: el inter\u00e9s del\u00a0 usuario por los productos listados. Este inter\u00e9s es la clave de la eficacia de las estrategias de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,105],"tags":[106],"post_folder":[],"class_list":["post-2493","post","type-post","status-publish","format-standard","hentry","category-blog","category-remarketing-carrito-abandonado","tag-carrito-abandonado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing en email marketing: recupera los carritos abandonados - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing en email marketing: recupera los carritos abandonados - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En un art\u00edculo anterior habl\u00e1bamos de los motivos para el abandono del proceso de compra y apunt\u00e1bamos a un punto clave en com\u00fan de todos los carritos abandonados, sea cu\u00e1l sea el motivo del abandono: el inter\u00e9s del\u00a0 usuario por los productos listados. Este inter\u00e9s es la clave de la eficacia de las estrategias de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-05T07:36:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/remarketing-email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"316\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alecastellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alecastellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/\"},\"author\":{\"name\":\"alecastellano\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe\"},\"headline\":\"Remarketing en email marketing: recupera los carritos abandonados\",\"datePublished\":\"2014-02-05T07:36:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/\"},\"wordCount\":266,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/remarketing-email.jpg\",\"keywords\":[\"Carrito Abandonado\"],\"articleSection\":[\"Blog\",\"Remarketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/\",\"url\":\"https:\/\/www.digitalresponse.es\/remarketing-en-email-marketing-recupera-los-carritos-abandonados\/\",\"name\":\"Remarketing en email marketing: recupera los carritos abandonados - 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