{"id":2506,"date":"2014-01-27T07:41:01","date_gmt":"2014-01-27T07:41:01","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2506"},"modified":"2014-01-27T07:41:01","modified_gmt":"2014-01-27T07:41:01","slug":"tasa-de-apertura-del-email-marketing-en-2013","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/tasa-de-apertura-del-email-marketing-en-2013\/","title":{"rendered":"Email Marketing open rate in 2013"},"content":{"rendered":"<p><a title=\"Blog de Email Marketing de Litmus\" href=\"https:\/\/litmus.com\/blog\" target=\"_blank\" rel=\"noopener\">Litmus<\/a>, adem\u00e1s de ser una herramienta muy \u00fatil en el desarrollo de nuestros emailings se ha consolidado como una de las fuentes m\u00e1s interesantes sobre email marketing. Su blog ofrece gran cantidad de datos que podemos tomar como referencia basados en los emails trackeados desde su plataforma.<br \/>\nEn este caso, nos hemos encontrado con interesantes datos sobre <strong>porcentajes de apertura en distintos dispositivos y clientes de correo.<\/strong> Algunos de los puntos que podemos destacar de la infograf\u00eda son los siguientes:<!--more--><br \/>\n&#8211; Sigue en aumento la <strong>apertura en dispositivos m\u00f3viles,<\/strong> que ya se sit\u00faa por encima del 50% (un aumento del 21% en 2013)<br \/>\n\u2013 <strong>iPhone<\/strong> es el principal cliente de correo, seguido por Outlook (Desktop).<br \/>\n&#8211; El <strong>38% de las aperturas se producen en iOS<\/strong> lo cu\u00e1l son buenas noticias para los dise\u00f1adores, dado que son los dispositivos que mejor soporte dan al <strong>Responsive Design.<\/strong><br \/>\n&#8211; La apertura en <strong>Android aument\u00f3 un 57%<\/strong> en 2013, situ\u00e1ndose en 3\u00aa posici\u00f3n con un 12% de las aperturas.<br \/>\n<figure id=\"attachment_2507\" aria-describedby=\"caption-attachment-2507\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/litmus.com\/blog\/email-client-market-share-where-people-opened-in-2013\/litmus-email-client-market-share-2013-infographic\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2507\" title=\"Tasa de apertura Email Marketing\" alt=\"Tasa de apertura Email Marketing\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/01\/infografia-litmus-tasa-de-apertura-email-marketing.png\" width=\"1000\" height=\"7826\" \/><\/a><figcaption id=\"caption-attachment-2507\" class=\"wp-caption-text\">Fuente: Litmus Blog<\/figcaption><\/figure><br \/>\nAlgo muy interesante del <a title=\"Email Marketing Share\" href=\"https:\/\/litmus.com\/blog\/email-client-market-share-where-people-opened-in-2013\" target=\"_blank\" rel=\"noopener\">post origina<\/a>l en el que publicaron esta infograf\u00eda es que recopilaron los eventos m\u00e1s significativos del \u00faltimo a\u00f1o en una lista de art\u00edculos que nos aportan una visi\u00f3n muy completa de lo que ha sucedido en el sector del email marketing en los \u00faltimos 12 meses.<\/p>","protected":false},"excerpt":{"rendered":"<p>Litmus, adem\u00e1s de ser una herramienta muy \u00fatil en el desarrollo de nuestros emailings se ha consolidado como una de las fuentes m\u00e1s interesantes sobre email marketing. Su blog ofrece gran cantidad de datos que podemos tomar como referencia basados en los emails trackeados desde su plataforma. En este caso, nos hemos encontrado con interesantes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,71],"tags":[],"post_folder":[],"class_list":["post-2506","post","type-post","status-publish","format-standard","hentry","category-blog","category-tasa-de-apertura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tasa de apertura del Email Marketing en 2013 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/tasa-de-apertura-del-email-marketing-en-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tasa de apertura del Email Marketing en 2013 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Litmus, adem\u00e1s de ser una herramienta muy \u00fatil en el desarrollo de nuestros emailings se ha consolidado como una de las fuentes m\u00e1s interesantes sobre email marketing. 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