{"id":2595,"date":"2014-02-26T07:25:23","date_gmt":"2014-02-26T07:25:23","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2595"},"modified":"2014-02-26T07:25:23","modified_gmt":"2014-02-26T07:25:23","slug":"email-marketing-vs-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/email-marketing-vs-redes-sociales\/","title":{"rendered":"Email Marketing VS Social Media"},"content":{"rendered":"<p>Desde hace unos a\u00f1os se han escuchado dos afirmaciones que han pretendido marcar el rumbo del marketing online:<br \/>\n&#8211; El Email Marketing est\u00e1 muerto<br \/>\n&#8211; Los Social Media son la herramienta que sustituir\u00e1 al Email Marketing en la comunicaci\u00f3n con nuestros clientes.<br \/>\nPor supuesto, todos entendemos ya, que ni tanto ni tan calvo.<strong> El Email marketing sigue muy vivo y los social media no so la panacea del \u00e9xito cualquier negocio.<\/strong> A\u00fan as\u00ed, siguen existiendo dos ej\u00e9rcitos de fans de uno y otro lado, y -por suerte- un terreno com\u00fan donde se trabajan <strong>sinergias entre ambos.<\/strong><br \/>\n<!--more--><br \/>\nHoy os traemos esta <strong>infographics<\/strong><a title=\"Host Papa\" href=\"http:\/\/www.hostpapa.com\/es\/\" target=\"_blank\" rel=\"noopener\"> de HostPapa<\/a>, donde se nos presentan los puntos fuertes de cada canal. Los social media no se pueden obviar y es importante cuidar nuestra estrategia de comunicaci\u00f3n en ellos y posibilitar siempre la complementaci\u00f3n de nuestras acciones en distintos canales. Sin embargo, podemos afirmar, que la eficiencia medible,<strong> el ROI sale ganando con el Email Marketing<\/strong>. Son muchos los argumentos que se aportan de uno y otro bando pero diversos estudios demuestran que <a title=\"The ROI of Email Marketing\" href=\"http:\/\/www.redesymarketing.com\/el-email-marketing-sigue-siendo-el-roi\/\" target=\"_blank\" rel=\"noopener\">cuando hablamos de ROI, el email marketing sigue siendo el rey.<\/a><br \/>\n<figure id=\"attachment_2596\" aria-describedby=\"caption-attachment-2596\" style=\"width: 633px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/02\/email_marketing_social_media.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2596\" alt=\"Email Marketing y Social Media\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/02\/email_marketing_social_media.jpeg\" width=\"633\" height=\"7870\" \/><\/a><figcaption id=\"caption-attachment-2596\" class=\"wp-caption-text\">Fuente: HostPapa<\/figcaption><\/figure><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde hace unos a\u00f1os se han escuchado dos afirmaciones que han pretendido marcar el rumbo del marketing online: &#8211; El Email Marketing est\u00e1 muerto &#8211; Los Social Media son la herramienta que sustituir\u00e1 al Email Marketing en la comunicaci\u00f3n con nuestros clientes. Por supuesto, todos entendemos ya, que ni tanto ni tan calvo. El Email [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,95],"tags":[62],"post_folder":[],"class_list":["post-2595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-roi-email-marketing-2","tag-email-marketing-y-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing VS Redes Sociales - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-vs-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing VS Redes Sociales - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Desde hace unos a\u00f1os se han escuchado dos afirmaciones que han pretendido marcar el rumbo del marketing online: &#8211; El Email Marketing est\u00e1 muerto &#8211; Los Social Media son la herramienta que sustituir\u00e1 al Email Marketing en la comunicaci\u00f3n con nuestros clientes. Por supuesto, todos entendemos ya, que ni tanto ni tan calvo. 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