{"id":2630,"date":"2014-03-10T07:24:54","date_gmt":"2014-03-10T07:24:54","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2630"},"modified":"2014-03-10T07:24:54","modified_gmt":"2014-03-10T07:24:54","slug":"gif-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/gif-email-marketing\/","title":{"rendered":"The power of GIFs in email marketing"},"content":{"rendered":"<p>Those of us who code email every day know the limitations of email layout. Although the languages used for email structure and styling are the same as in web design, HTML and CSS, the constraints in email pose a much greater complexity and every day we are faced with challenges where we have to be at our wits' end to overcome the limitations and achieve an effective message.<!--more--><br \/>\nOne of the problems with email is the impossibility of \"embedding video\", flash... and other animations. We talked about this in <a title=\"Video in Email Marketing: how to include video in your email campaigns\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/el-video-en-email-marketing-como-incluir-video-en-tus-campanas-de-email\/\" target=\"_blank\" rel=\"noopener\">this other article<\/a>. And this is one of the main reasons why today we are talking about <strong>a resource that is as effective as it is simple.<\/strong><br \/>\nIt seems that the GIF had its moment of glory in the 90s and early 2000s, and then the huge advances in web design and development ousted it and turned it into something old-fashioned, and even \"tacky\". However, for the last few years <strong>the GIF<\/strong>against all odds, <strong>is back with a vengeance<\/strong> and we have even assimilated a new way of understanding humour through GIFs.<br \/>\nToday we invite you to consider <strong>how the GIF format can help you in your emails.<\/strong> Considering the simplicity of creating and reading GIFs to incorporate animations into emails, it even seems that GIFs are underutilised in email marketing.<br \/>\nHow can GIFs help my email marketing?<br \/>\n\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Attention and interaction:<\/b> Animations draw the user's attention to the content and invite interaction.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/CALL-TO-ACTION-GIF.gif\"><img decoding=\"async\" class=\"wp-image-2634 aligncenter\" alt=\"GIF en email\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/CALL-TO-ACTION-GIF.gif\" width=\"317\" height=\"75\" \/><\/a><\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Details<\/b>Sometimes one image is not enough to show a product and several images can saturate the design, why not consider the following?<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/ANIMATED-GIF3.gif\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2632 aligncenter\" alt=\"GIF en email\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/ANIMATED-GIF3.gif\" width=\"400\" height=\"325\" \/><\/a><br \/>\n\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Creativity<\/b>By controlling the duration of the frames, we can play with creative concepts and the surprise effect.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/MAYORCITO.gif\"><img decoding=\"async\" class=\"size-full wp-image-2636 aligncenter\" alt=\"GIF en email marketing\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/MAYORCITO.gif\" width=\"384\" height=\"263\" \/><\/a><br \/>\n\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Video<\/b>We can't embed video in email, but GIFs can help us to draw attention to video content or even replace it if it is short and doesn't need sound.<br \/>\nFinally, we leave you the link to a<a title=\"Email Marketing Examples: Dell increases revenue by 109% with GIF in email campaign\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ejemplos-de-email-marketing-dell-aumenta-sus-ingresos-un-109-con-gif-en-su-campana-de-email\/\" target=\"_blank\" rel=\"noopener\"> success story using GIFs in email marketing<\/a>.<br \/>\nDo you use GIFs in your emails and have you received any campaigns that use GIFs recently?<\/p>","protected":false},"excerpt":{"rendered":"<p>Los que estamos metidos en el c\u00f3digo de los emails todos los d\u00edas sabemos de las limitaciones que plantea la maquetaci\u00f3n. Aunque los lenguajes utilizados para la estructura y el estilo de los emails son los mismos que en dise\u00f1o web, HTML y CSS, las restricciones en email plantean una complejidad mucho mayor y todos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[],"post_folder":[],"class_list":["post-2630","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El poder del GIF en email marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/gif-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder del GIF en email marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Los que estamos metidos en el c\u00f3digo de los emails todos los d\u00edas sabemos de las limitaciones que plantea la maquetaci\u00f3n. Aunque los lenguajes utilizados para la estructura y el estilo de los emails son los mismos que en dise\u00f1o web, HTML y CSS, las restricciones en email plantean una complejidad mucho mayor y todos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/gif-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-10T07:24:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/MAYORCITO.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"384\" \/>\n\t<meta property=\"og:image:height\" content=\"263\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"alecastellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alecastellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/gif-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/gif-email-marketing\/\"},\"author\":{\"name\":\"alecastellano\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe\"},\"headline\":\"El poder del GIF en email marketing\",\"datePublished\":\"2014-03-10T07:24:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/gif-email-marketing\/\"},\"wordCount\":409,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/gif-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/03\/CALL-TO-ACTION-GIF.gif\",\"articleSection\":[\"Blog\",\"Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/gif-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/gif-email-marketing\/\",\"name\":\"El poder del GIF en email marketing - 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