{"id":2815,"date":"2014-04-29T07:00:19","date_gmt":"2014-04-29T07:00:19","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2815"},"modified":"2014-04-29T07:00:19","modified_gmt":"2014-04-29T07:00:19","slug":"debemos-utilizar-listas-de-correo-con-doble-opt-in","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/","title":{"rendered":"Should we use double opt-in mailing lists?"},"content":{"rendered":"<p>On the road to optimising the deliverability of our email campaigns there is one critical step. It is the <strong>registration uptake.<\/strong> Many customers ask us if the best option to ensure good results in email marketing is to use the <strong>double opt-in<\/strong> in this recruitment phase. The answer is yes... and also, no.<!--more--><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/04\/doble-opt-in-email.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2817 alignleft\" alt=\"Doble Opt In Email Marketing\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/04\/doble-opt-in-email.jpg\" width=\"289\" height=\"312\" \/><\/a>Of course, <strong>The more friction there is in the registration process, the more qualified the lead will be.<\/strong> The user who is most interested in maintaining contact will be the one who overcomes the most complex path, but also, <strong>the more friction, the more users will be lost along the way.<\/strong>. Double-opt-in lists tend to have high open and reactivity rates, as well as higher conversion. This is not surprising, as we have tested their interest twice, at registration and with a confirmation email. However, many users have been left at this last step and although they initially showed interest, they did not open the confirmation email or did not click on the confirmation link.<br \/>\nThe <strong>double opt-in leaves out invalid addresses,<\/strong> or \"fraudulent\" users (e.g. if a user enters someone else's email address, the registration process is not completed, as the owner of the address must confirm the subscription). However, <strong>we are reducing our audience significantly.<\/strong> And here we come to the dilemma that so often arises in email marketing: do we<strong>quantity or quality<\/strong>? Many would venture to choose the second option but <a title=\"3 Email Best Practices you should reconsider: Remove inactive users\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/3-email-best-practices-que-deberias-reconsiderar-eliminar-usuarios-inactivos\/\">let's not forget the results in absolute terms<\/a>(i.e. a 50% conversion on an email sent to 50 people is no better than an 1% conversion on an email sent to 10,000). Of course, the ideal is to seek to optimise both. Therefore, the double opt-in option has to be assessed according to our objectives and our resources.<br \/>\nOne option that we often use at Digital Response is to combine <strong>a simple opt-in with subsequent debugging of the database<\/strong> (we do not remove users until their behaviour clearly demonstrates their disinterest), so we avoid losing users who may behave positively in the future. We also usually implement mechanisms for <strong>pre-validation of emails<\/strong> in the registry, preventing non-existent emails from being added to the lists (e.g. <a href=\"mailto:*@*.es\" data-original-string=\"We0T4ZtqlxIqBSyber4EOA==fc6QcPZo+ccBMBQEqhrraWLQw==\" title=\"This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.\"><span \n                data-original-string='YTekF8E9t195s9\/lINuHdw==fc6MIQIisGw+pnGi\/b2CLh24w=='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'><span class=\"apbct-blur\">*<\/span>@<span class=\"apbct-blur\">*<\/span>.en<\/span><\/a>), which will do reputational damage when they arrive bounced.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el camino de optimizaci\u00f3n de la entregabilidad de nuestras campa\u00f1as de email hay un paso cr\u00edtico. Se trata de la captaci\u00f3n del registro. Muchos clientes nos preguntan si la mejor opci\u00f3n para asegurar buenos resultados en email marketing es utilizar el doble opt-in en esta fase de captaci\u00f3n. La respuesta es s\u00ed\u2026 y tambi\u00e9n, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,47],"tags":[99],"post_folder":[],"class_list":["post-2815","post","type-post","status-publish","format-standard","hentry","category-blog","category-listas-de-correo","tag-opt-in"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfDebemos utilizar listas de correo con doble opt-in? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfDebemos utilizar listas de correo con doble opt-in? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En el camino de optimizaci\u00f3n de la entregabilidad de nuestras campa\u00f1as de email hay un paso cr\u00edtico. Se trata de la captaci\u00f3n del registro. Muchos clientes nos preguntan si la mejor opci\u00f3n para asegurar buenos resultados en email marketing es utilizar el doble opt-in en esta fase de captaci\u00f3n. La respuesta es s\u00ed\u2026 y tambi\u00e9n, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-29T07:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/04\/doble-opt-in-email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"289\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alecastellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alecastellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/\"},\"author\":{\"name\":\"alecastellano\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe\"},\"headline\":\"\u00bfDebemos utilizar listas de correo con doble opt-in?\",\"datePublished\":\"2014-04-29T07:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/\"},\"wordCount\":450,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/04\/doble-opt-in-email.jpg\",\"keywords\":[\"Opt-in\"],\"articleSection\":[\"Blog\",\"Listas de Correo\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/\",\"url\":\"https:\/\/www.digitalresponse.es\/debemos-utilizar-listas-de-correo-con-doble-opt-in\/\",\"name\":\"\u00bfDebemos utilizar listas de correo con doble opt-in? 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