{"id":28390,"date":"2025-03-03T13:30:22","date_gmt":"2025-03-03T12:30:22","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=28390"},"modified":"2025-12-16T11:40:47","modified_gmt":"2025-12-16T10:40:47","slug":"investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-y-el-ecrm-en-espana-2025","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-y-el-ecrm-en-espana-2025\/","title":{"rendered":"Research on the use and perception of email marketing and eCRM in Spain 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28390\" class=\"elementor elementor-28390\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50511f77 e-flex e-con-boxed e-con e-parent\" data-id=\"50511f77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4874ed1e elementor-widget elementor-widget-text-editor\" data-id=\"4874ed1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>8th EDITION - This study carried out by Digital Response provides a detailed overview of the current state of this discipline and the most significant points of view of the professionals who have contributed to making it possible. This initiative has taken the form of a survey in which 114 professionals with responsibility in the fields of CRM, Email and Marketing Automation participated and in which the results shown and analysed have been obtained.<\/p><p><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" target=\"_blank\" rel=\"attachment noopener wp-att-84\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png&amp;source=gmail&amp;ust=1741090072790000&amp;usg=AOvVaw2__kNIBgFLDuRbPh62R4Jh\"><img decoding=\"async\" class=\"CToWUd\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Na3pqFqT_dXxhUfTPGul5PQOaStIHH4Ux1BPKWWRcI1Y_lRoiVxkfrw_FYmVMhUxGH3BCM7zHhRM4kyPSUx3ZBsyr9jCKyd0plI7N78G2XuU4QtsGMWZydykcaB=s0-d-e1-ft#https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" data-bit=\"iit\" \/><\/a>\u00a0Business landscape of the email marketing industry<br \/><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" target=\"_blank\" rel=\"attachment noopener wp-att-84\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png&amp;source=gmail&amp;ust=1741090072790000&amp;usg=AOvVaw2__kNIBgFLDuRbPh62R4Jh\"><img decoding=\"async\" class=\"CToWUd\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Na3pqFqT_dXxhUfTPGul5PQOaStIHH4Ux1BPKWWRcI1Y_lRoiVxkfrw_FYmVMhUxGH3BCM7zHhRM4kyPSUx3ZBsyr9jCKyd0plI7N78G2XuU4QtsGMWZydykcaB=s0-d-e1-ft#https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" data-bit=\"iit\" \/><\/a>\u00a0Most used tactics and strategies in email marketing<br \/><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" target=\"_blank\" rel=\"attachment noopener wp-att-84\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png&amp;source=gmail&amp;ust=1741090072790000&amp;usg=AOvVaw2__kNIBgFLDuRbPh62R4Jh\"><img decoding=\"async\" class=\"CToWUd\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Na3pqFqT_dXxhUfTPGul5PQOaStIHH4Ux1BPKWWRcI1Y_lRoiVxkfrw_FYmVMhUxGH3BCM7zHhRM4kyPSUx3ZBsyr9jCKyd0plI7N78G2XuU4QtsGMWZydykcaB=s0-d-e1-ft#https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" data-bit=\"iit\" \/><\/a>\u00a0Evaluation of the results obtained from email marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31cb7df e-con-full e-flex e-con e-child\" data-id=\"31cb7df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6068b4 e-flex e-con-boxed e-con e-parent\" data-id=\"c6068b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccbbcdb elementor-widget elementor-widget-shortcode\" data-id=\"ccbbcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f30611-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"30611\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/28390#wpcf7-f30611-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/28390#wpcf7-f30611-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"30611\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f30611-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>Download the full article!\n<\/h3>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"eb\" type=\"hidden\" name=\"sCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"landing\" type=\"hidden\" name=\"sCreativity\" \/>\n<span class=\"wpcf7-form-control-wrap fOptions\" data-name=\"fOptions\"><input type=\"hidden\" name=\"fOptions\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fName\" \/><\/span> <\/label>\n<\/p>\n<p><label>Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fSurname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fSurname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (We recommend that you use a corporate email address.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"fEmail\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions3\" \/><\/span> <\/label>\n<\/p>\n<p><label>Which is the main provider you use to send Email and Marketing Automation campaigns?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions4\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fOptions4\"><option value=\"\"><\/option><option value=\"Adobe\">Adobe<\/option><option value=\"Bloomreach\">Bloomreach<\/option><option value=\"Braze\">Braze<\/option><option value=\"Eloqua\">Eloqua<\/option><option value=\"Emarsys\">Emarsys<\/option><option value=\"Klaviyo\">Klaviyo<\/option><option value=\"Mailchimp\">Mailchimp<\/option><option value=\"Marketo\">Marketo<\/option><option value=\"Oracle Responsys\">Oracle Responsys<\/option><option value=\"Salesforce\">Salesforce<\/option><option value=\"Selligent\">Selligent<\/option><option value=\"Otro\">Another<\/option><option value=\"Lo desconozco\">I do not know<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> If you selected \"Other\", please indicate here<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions5\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions5\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions2\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"fOptions2\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I understand and accept the <a href=\"https:\/\/www.digitalresponse.es\/en\/politica-privacidad\/\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_6602294be910b1e3c4571bd98c4d5484\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_6602294be910b1e3c4571bd98c4d5484\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1755238153');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"apbct__label_id__elementor_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>8a EDICI\u00d3N \u2013 Este estudio realizado por Digital Response proporciona una visi\u00f3n detallada del estado actual de esta disciplina y de los puntos de vista m\u00e1s significativos de los profesionales que han contribuido en\u00a0hacerlo posible.\u00a0Esta iniciativa se ha concretado en una encuesta en la que han participado 114 profesionales que tienen responsabilidad en los \u00e1mbitos [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":28400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[237],"post_folder":[],"class_list":["post-28390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-ecrm2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investigaci\u00f3n sobre el uso y la percepci\u00f3n del email marketing y el eCRM en Espa\u00f1a 2025 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-y-el-ecrm-en-espana-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del email marketing y el eCRM en Espa\u00f1a 2025 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"8a EDICI\u00d3N \u2013 Este estudio realizado por Digital Response proporciona una visi\u00f3n detallada del estado actual de esta disciplina y de los puntos de vista m\u00e1s significativos de los profesionales que han contribuido en\u00a0hacerlo posible.\u00a0Esta iniciativa se ha concretado en una encuesta en la que han participado 114 profesionales que tienen responsabilidad en los \u00e1mbitos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-y-el-ecrm-en-espana-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T12:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T10:40:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/03\/ecrm2025-ebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2419\" \/>\n\t<meta property=\"og:image:height\" content=\"1349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lorena Criado\" \/>\n<meta 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