{"id":28411,"date":"2025-03-06T09:26:18","date_gmt":"2025-03-06T08:26:18","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=28411"},"modified":"2025-03-06T12:38:03","modified_gmt":"2025-03-06T11:38:03","slug":"salesforce-marketing-cloud-estrategias-para-mejorar-tus-campanas","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/salesforce-marketing-cloud-estrategias-para-mejorar-tus-campanas\/","title":{"rendered":"Salesforce Marketing Cloud: Strategies to Improve Your Campaigns"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28411\" class=\"elementor elementor-28411\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e4056 e-flex e-con-boxed e-con e-parent\" data-id=\"d7e4056\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-853556d elementor-widget elementor-widget-text-editor\" data-id=\"853556d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, email marketing is still one of the most effective strategies to attract and retain customers. However, the success of a campaign does not only depend on the content of the message, but also on the <strong>c<\/strong><b>apacity for customisation, automation and analysis<\/b> offered by the platform used.<\/p>\n<p><a style=\"font-weight: var( --e-global-typography-text-font-weight ); font-size: var(--font-size-default);\" href=\"https:\/\/www.salesforce.com\/eu\/campaign\/sem\/marketing-cloud\/?d=7013y0000020Rt0AAE&amp;nc=7013y0000020XicAAE&amp;utm_content=7013y0000020Rt0AAE&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21481768489&amp;utm_adgroup=163583480366&amp;utm_term=salesforce%20marketing%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=CjwKCAiAiaC-BhBEEiwAjY99qJXKpvgI8MUyrm2E9VkUvwRxodDo6PczVK_uIu8H5ituRsgCC63g9hoCccUQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Salesforce Marketing Cloud<\/a>&nbsp;(SFMC) is one of the tools <b>most advanced on the market<\/b>SFMC, enabling companies to improve their marketing strategies through powerful and flexible features. However, despite its great potential, many brands do not take advantage of all the features SFMC offers, missing out on valuable opportunities to improve the impact of their campaigns.<\/p>\n<p><span style=\"font-weight: 400;\">In this post,<\/span> we will see how to optimise your SFMC campaigns through advanced personalisation, segmentation and automation strategies. We will also see how artificial intelligence and CRM integration can improve the performance of your email marketing actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-460e5c3 e-flex e-con-boxed e-con e-parent\" data-id=\"460e5c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb7657 elementor-widget elementor-widget-spacer\" data-id=\"4fb7657\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7153e1c e-flex e-con-boxed e-con e-parent\" data-id=\"7153e1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef25dda elementor-widget elementor-widget-heading\" data-id=\"ef25dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Advanced customisation with Content Builder and Dynamic Content<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c93627f e-flex e-con-boxed e-con e-parent\" data-id=\"c93627f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f8de1 elementor-widget elementor-widget-text-editor\" data-id=\"75f8de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SFMC allows for the creation of highly personalised experiences through the use of <strong>Dynamic Content<\/strong>. Take advantage of this functionality to tailor messages based on the interests, behaviours and demographics of each user.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Use <strong>AMPscript<\/strong> to personalise each email with dynamic data, such as the recipient's name, recommended products or messages based on their purchase history.<\/li><li aria-level=\"1\">Implement <strong>dynamic audiences<\/strong> in Content Builder to tailor content blocks for each customer segment. This will allow you to offer a more relevant experience and increase conversion rates.<\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">R<\/span><\/span>ealise <strong>A\/B testing<\/strong> to evaluate the effectiveness of different types of personalisation. You can test different subject lines, calls to action or email structures to determine what works best for your audience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d3413 elementor-widget elementor-widget-spacer\" data-id=\"37d3413\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec4cf1 elementor-widget elementor-widget-heading\" data-id=\"fec4cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Intelligent segmentation with Audience Builder and Data Extensions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36516da e-flex e-con-boxed e-con e-parent\" data-id=\"36516da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcce9c1 elementor-widget elementor-widget-text-editor\" data-id=\"dcce9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Proper segmentation is key to improving the relevance of your messages. With SFMC, you can use <\/span><b>Data Extensions<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Audience Builder<\/b><span style=\"font-weight: 400;\"> to create sophisticated audiences based on multiple criteria:<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">U<\/span><\/span>ttiliza . <strong>advanced filters<\/strong> in Audience Builder to segment users based on their purchase behaviour, email activity and demographics. This will allow you to send more accurate messages and avoid irrelevant emails.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I<\/span><\/span>ntegrate data from different sources to create more complete and accurate segments. You can connect CRM, social media and web browsing data for a holistic view of the user.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A<\/span><\/span>utomatises the updating of segments with <strong>SQL Query Activities<\/strong> in Automation Studio. This way, your audiences are always up to date without manual intervention.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b9af5 elementor-widget elementor-widget-spacer\" data-id=\"a5b9af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b7b07 elementor-widget elementor-widget-heading\" data-id=\"f7b7b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Campaign automation with Journey Builder<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5645e07 elementor-widget elementor-widget-text-editor\" data-id=\"5645e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jo<\/strong><b>urney Builder<\/b><span style=\"font-weight: 400;\"> allows you to design customised automation flows for each user based on their interaction with the brand.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D<\/span><\/span>ise\u00f1a <strong>multichannel journeys<\/strong>combining email, SMS and push notifications to improve the user experience. This will help you maintain communication across different touch points.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">U<\/span><\/span>sa <strong>decision splits<\/strong> to tailor each user's journey according to their behaviour. For example, if a user opens an email but doesn't click through, you can send them a reminder or a special offer.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I<\/span><\/span>mplementa <strong>event triggers<\/strong> to trigger emails at key moments, such as cart abandonment or welcoming new customers. This ensures that your messages are timely and increase conversion.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1876f0 elementor-widget elementor-widget-spacer\" data-id=\"d1876f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b93e0 elementor-widget elementor-widget-heading\" data-id=\"e6b93e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Performance optimisation with Einstein AI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e1b9a elementor-widget elementor-widget-text-editor\" data-id=\"f4e1b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Salesforce Marketing Cloud incorporates artificial intelligence through\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">Einstein AI<\/a><span style=\"font-weight: 400;\">This allows you to improve campaign performance through prediction and advanced automation:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b><b>E<\/b><\/b><strong>instein Send Time Optimization (STO)<\/strong>Send emails at the optimal time for each user based on their past behaviour. This increases the probability of opening and conversion.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b><b>E<\/b><\/b><strong>instein Engagement Scoring<\/strong>Identify the users most likely to interact with your emails and adjust your strategy accordingly. You can focus your efforts on the most engaged customers and optimise messages for the less active ones.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b><b>E<\/b><\/b><strong>instein Content Selection<\/strong>Automatically optimises the content displayed in emails for each user. Through machine learning, the platform chooses the most effective messages and creative for each audience segment.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69479d elementor-widget elementor-widget-spacer\" data-id=\"a69479d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96a5a5d elementor-widget elementor-widget-heading\" data-id=\"96a5a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. CRM integration and data analysis with Datorama<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3159920 elementor-widget elementor-widget-text-editor\" data-id=\"3159920\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SFMC integrates with <\/span><b>Salesforce CRM<\/b><span style=\"font-weight: 400;\">The new system allows for a unified approach to marketing and sales.<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Synchronise customer data between <strong>Sales Cloud<\/strong> and SFMC for more accurate campaigns. This ensures that sales and marketing teams work with up-to-date and aligned information.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">U<\/span><\/span>sa <strong>Datorama<\/strong> to analyse campaign performance in real time and adjust your strategy based on insights. You can view key metrics such as open rates, clicks and conversions in a single dashboard.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I<\/span><\/span>mplementa <strong>customised dashboards<\/strong> for continuous monitoring of key KPIs. Having real-time visibility will allow you to make quick decisions and continuously improve your campaigns.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce2e41c e-flex e-con-boxed e-con e-parent\" data-id=\"ce2e41c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88832cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"88832cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0edd3 elementor-widget elementor-widget-text-editor\" data-id=\"db0edd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, the Salesforce Marketing Cloud offers a wide range of advanced tools that can greatly enhance your email marketing campaigns. Taking full advantage of these features will allow you to improve personalisation, segmentation and automation, thereby optimising customer conversion and retention. In addition, integrating SFMC with your CRM and taking advantage of its analytics capabilities will ensure that you make decisions based on real data.<\/p>\n<p>At <strong>Digital Response<\/strong>as <strong>Salesforce Partners<\/strong>We have the experience and expertise to help you work with Salesforce Marketing Cloud in your email marketing strategy. If you are looking to maximise the impact of your campaigns and take advantage of the full potential of SFMC, don't hesitate to contact us.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, el email marketing sigue siendo una de las estrategias m\u00e1s efectivas para captar y fidelizar clientes. Sin embargo, el \u00e9xito de una campa\u00f1a no depende solo del contenido del mensaje, sino tambi\u00e9n de la capacidad de personalizaci\u00f3n, automatizaci\u00f3n y an\u00e1lisis que ofrece la plataforma utilizada. Salesforce Marketing Cloud&nbsp;(SFMC) es una de las [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":28412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-28411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce Marketing Cloud: Estrategias para mejorar tus campa\u00f1as - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/salesforce-marketing-cloud-estrategias-para-mejorar-tus-campanas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Marketing Cloud: Estrategias para mejorar tus campa\u00f1as - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, el email marketing sigue siendo una de las estrategias m\u00e1s efectivas para captar y fidelizar clientes. Sin embargo, el \u00e9xito de una campa\u00f1a no depende solo del contenido del mensaje, sino tambi\u00e9n de la capacidad de personalizaci\u00f3n, automatizaci\u00f3n y an\u00e1lisis que ofrece la plataforma utilizada. 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