{"id":28655,"date":"2025-05-29T09:53:12","date_gmt":"2025-05-29T07:53:12","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=28655"},"modified":"2025-06-21T08:23:08","modified_gmt":"2025-06-21T06:23:08","slug":"como-externalizar-campanas-de-email-sin-perder-el-control","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-externalizar-campanas-de-email-sin-perder-el-control\/","title":{"rendered":"How to outsource email campaigns without losing control"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28655\" class=\"elementor elementor-28655\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5352784 e-flex e-con-boxed e-con e-parent\" data-id=\"5352784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57241f1 elementor-widget elementor-widget-text-editor\" data-id=\"57241f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"199\" data-end=\"676\"><span style=\"font-weight: 400;\">As we highlighted at the beginning of the year in our <\/span><a href=\"https:\/\/www.digitalresponse.es\/en\/tendencias-en-email-marketing-2025-los-expertos-hablan\/\"><span style=\"font-weight: 400;\">post on email marketing trends for 2025<\/span><\/a><span style=\"font-weight: 400;\">In addition, personalisation and advanced automation have become key pillars in achieving the goals of CRM and Marketing Automation departments. However, implementing these operations at scale requires time, technical resources and dedication, which many in-house teams cannot always afford.<\/span><\/p><p data-start=\"678\" data-end=\"1058\">Against this backdrop, <strong data-start=\"699\" data-end=\"759\">outsource the execution of email marketing campaigns<\/strong> emerges as a smart solution: it frees teams from operational tasks without losing control over strategy and customer experience. With the support of a specialised agency, it is possible to scale, personalise and automate campaigns with greater agility and efficiency.<\/p><p data-start=\"678\" data-end=\"1058\"><strong data-start=\"111\" data-end=\"128\">In this post, <\/strong>we are going to see how outsourcing email marketing campaigns allows you to free up your team without losing control. In addition, we will discover the advantages of working with an expert agency in automation, email design and specialised in platforms such as Salesforce, Braze or Klaviyo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eacabf elementor-widget elementor-widget-spacer\" data-id=\"1eacabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eedcd4f e-flex e-con-boxed e-con e-parent\" data-id=\"eedcd4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8adfcbd elementor-widget elementor-widget-heading\" data-id=\"8adfcbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">First of all, why outsource?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebbf829 e-flex e-con-boxed e-con e-parent\" data-id=\"ebbf829\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c54d6b elementor-widget elementor-widget-text-editor\" data-id=\"9c54d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Companies that already use advanced platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Klaviyo or Oracle Responsys find in the <b><i>outsourcing<\/i> of email marketing services<\/b><span style=\"font-weight: 400;\"> an effective way to <\/span><b>focus on what really matters: strategy, creativity and business vision.<\/b><\/p><p><span style=\"font-weight: 400;\">In other words, outsourcing doesn't mean giving up control. It means having a specialised marketing automation agency act as an extension of your team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c9a40 elementor-widget elementor-widget-spacer\" data-id=\"75c9a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a53440 elementor-widget elementor-widget-heading\" data-id=\"8a53440\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So, what are the advantages of outsourcing your email marketing campaigns?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ef035 elementor-widget elementor-widget-spacer\" data-id=\"70ef035\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1556c6e e-flex e-con-boxed e-con e-parent\" data-id=\"1556c6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32cc0 elementor-widget elementor-widget-heading\" data-id=\"6b32cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. <u>Operational agility without overloading your team<\/u><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b433baf e-flex e-con-boxed e-con e-parent\" data-id=\"b433baf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffaa794 elementor-widget elementor-widget-text-editor\" data-id=\"ffaa794\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>An email marketing agency can execute campaigns, design responsive emails, and layout HTML pieces.<\/b><span style=\"font-weight: 400;\"> without requiring additional training for your team or lengthy training processes. <i>onboarding<\/i>. From promotional mailings <i>one-shot <\/i>to complex automated journeys, everything is solved with speed and quality.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f53106 elementor-widget elementor-widget-heading\" data-id=\"0f53106\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. <u>Expert support on leading platforms<\/u><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e10e4 elementor-widget elementor-widget-text-editor\" data-id=\"c3e10e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Collaborate with specialists in\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/eu\/campaign\/sem\/marketing-cloud\/?d=7013y0000020Rt0AAE&amp;nc=7013y0000020XicAAE&amp;utm_content=7013y0000020Rt0AAE&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21481768489&amp;utm_adgroup=163583480366&amp;utm_term=salesforce%20marketing%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gad_campaignid=21481768489&amp;gbraid=0AAAAAD4BebkWTif3Bi7dS4XlV-OL9joK6&amp;gclid=CjwKCAjwi-DBBhA5EiwAXOHsGV5idcu6oQKg0b49lB4qVut0rM1MzKeIMSePIJseenbO40ERrtvzsBoC6w4QAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Salesforce Marketing Cloud<\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noopener\">Klaviyo<\/a><span style=\"font-weight: 400;\">\u00a0o\u00a0<\/span><a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a><span style=\"font-weight: 400;\">\u00a0<\/span><b>allows you to take full advantage of the capabilities of these tools<\/b><span style=\"font-weight: 400;\">. Whether you need help activating campaigns on Braze or external support for email campaigns on\u00a0<\/span><a href=\"https:\/\/business.adobe.com\/products\/campaign\/adobe-campaign.html\" target=\"_blank\" rel=\"noopener\">Adobe Campaign<\/a><span style=\"font-weight: 400;\">An experienced team can do this without friction.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a471c50 elementor-widget elementor-widget-heading\" data-id=\"a471c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. <u>Quality in design and personalisation<\/u><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa9ff1a elementor-widget elementor-widget-text-editor\" data-id=\"aa9ff1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An expert agency <\/span><b>brings not only execution skills, but also creative quality.<\/b><span style=\"font-weight: 400;\">. From the design and layout of HTML emails to the implementation of responsive emails that work on all devices and email clients, every detail adds up to improve conversion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d13b3 elementor-widget elementor-widget-heading\" data-id=\"06d13b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4. <u>Advanced automation and optimised journeys<\/u><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6959df7 elementor-widget elementor-widget-text-editor\" data-id=\"6959df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you setting up journeys or actually activating them? An agency specialising in automated journeys in the Salesforce Marketing Cloud can help you turn ideas into results with well-structured email campaign automation, impacting every stage of the funnel: onboarding, activation, retention, winback...<\/span><\/p><p><b>In 2025, personalisation is no longer a \"plus\", it is the standard.<\/b><span style=\"font-weight: 400;\">. According to the experts who participated in our post on<\/span><a href=\"https:\/\/www.digitalresponse.es\/en\/tendencias-en-email-marketing-2025-los-expertos-hablan\/\"> <span style=\"font-weight: 400;\">email marketing trends<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>the ability to personalise in real time, with dynamic, behaviour-based content, will be key to achieving relevance and conversion.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">This level of sophistication is only possible when you have the right technical and human resources, something that is often only possible with the external support of a specialised agency.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bce78a elementor-widget elementor-widget-spacer\" data-id=\"1bce78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74eae8c elementor-widget elementor-widget-heading\" data-id=\"74eae8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use cases: how B2C brands work\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962d0a3 elementor-widget elementor-widget-text-editor\" data-id=\"962d0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many B2C brands rely on a marketing automation agency for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Running automated campaigns in Klaviyo<\/strong>with behavioural journeys and dynamic segmentation.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Design and launch ecommerce-optimised newsletters<\/strong>integrated with platforms such as Shopify or Magento.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Activate customised campaigns on Braze for events such as sales<\/strong>launches or loyalty campaigns.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Keeping campaign management in the Salesforce Marketing Cloud under control<\/strong>even at peak demand such as Black Friday or Christmas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caeb9ba elementor-widget elementor-widget-spacer\" data-id=\"caeb9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a878ae6 elementor-widget elementor-widget-heading\" data-id=\"a878ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So, do I lose control if I outsource?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4750e e-flex e-con-boxed e-con e-parent\" data-id=\"5d4750e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59b016 elementor-widget elementor-widget-text-editor\" data-id=\"b59b016\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On the contrary. At\u00a0<\/span><a href=\"http:\/\/www.digitalrespose.es\" target=\"_blank\" rel=\"noopener\">Digital Response<\/a><span style=\"font-weight: 400;\">\u00a0we work under collaborative models, with validation flows and full transparency. <\/span><b>You define the strategy; we take care of the implementation, technical monitoring and reporting.<\/b><span style=\"font-weight: 400;\">. Everything is documented, automated and connected to your processes.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, if you are looking for an email marketing agency with real experience in automation for B2C companies, implementation in Salesforce, Klaviyo or Braze, and a team capable of designing, programming and launching campaigns with precision, at Digital Response we are ready to help you.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Como destacamos al principio de a\u00f1o en nuestro post sobre las tendencias en email marketing para 2025, la personalizaci\u00f3n y la automatizaci\u00f3n avanzada se han convertido en pilares fundamentales para lograr los objetivos de los departamentos de CRM y Marketing Automation. Sin embargo, poner en marcha estas operaciones a escala requiere tiempo, recursos t\u00e9cnicos y [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":28661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-28655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como externalizar campa\u00f1as de email marketing<\/title>\n<meta name=\"description\" content=\"Como externalizar campa\u00f1as de email marketing sin perder el control. 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