{"id":28713,"date":"2025-06-05T10:56:03","date_gmt":"2025-06-05T08:56:03","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=28713"},"modified":"2025-06-21T08:21:10","modified_gmt":"2025-06-21T06:21:10","slug":"como-sacarle-el-maximo-partido-a-salesforce-con-digital-response","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-sacarle-el-maximo-partido-a-salesforce-con-digital-response\/","title":{"rendered":"How to get the most out of the Salesforce Marketing Cloud with Digital Response"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28713\" class=\"elementor elementor-28713\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b2f29 e-flex e-con-boxed e-con e-parent\" data-id=\"29b2f29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3870f7 elementor-widget elementor-widget-text-editor\" data-id=\"d3870f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having a solid CRM and automation strategy has become essential in recent times. It is for this reason that at <\/span><b>Digital Response<\/b><span style=\"font-weight: 400;\"> we have been working for years as <\/span><b>Salesforce Partner<\/b><span style=\"font-weight: 400;\">The award recognises our technical expertise, strategic capabilities and excellent ability to work with\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/eu\/campaign\/sem\/marketing-cloud\/?d=7013y0000020Rt0AAE&amp;nc=7013y0000020XicAAE&amp;utm_content=7013y0000020Rt0AAE&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21481768489&amp;utm_adgroup=163583480366&amp;utm_term=salesforce%20marketing%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gad_campaignid=21481768489&amp;gbraid=0AAAAAD4BebmFvuZAwaoVjcPSOQliyesdb&amp;gclid=Cj0KCQjwgIXCBhDBARIsAELC9Zi5grJ7-MBWeMqwJUaigKHTe9JA5MW1TAG0DFve7w_A9r51JL9PwXkaApAPEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Salesforce Marketing Cloud<\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p>Being a partner doesn't just mean knowing the platform. In fact, it means being certified, having direct access to Salesforce's support and action plan. It also allows us to offer solutions that are adapted, scalable and aligned with the needs of the sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0c521 elementor-widget elementor-widget-spacer\" data-id=\"ad0c521\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2988bb4 e-flex e-con-boxed e-con e-parent\" data-id=\"2988bb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-988e5fb elementor-widget elementor-widget-heading\" data-id=\"988e5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can we help you?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c108b8 e-flex e-con-boxed e-con e-parent\" data-id=\"8c108b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e793031 elementor-widget elementor-widget-text-editor\" data-id=\"e793031\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a Salesforce Partner, our differential value lies in combining detailed knowledge of the tool with a strategic and business-oriented vision. <\/span>Our Campaign Managers are proficient in Salesforce Marketing Cloud. As a result, they guarantee campaign operations with an error rate of 0.02%.<\/p><p>Here's how Digital Response can help you:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec6439 elementor-widget elementor-widget-text-editor\" data-id=\"4ec6439\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>1. Campaign automation and customer journeys<br \/><\/strong><\/span>We design automated strategies based on behaviours, triggers and events. For example, we create complex journeys with dynamic personalisation. We use AMPscript, Einstein AI and conditional logic adapted to each moment of the customer lifecycle.<\/p><p><span style=\"text-decoration: underline;\"><strong>2. Advanced targeting and audience activation<br \/><\/strong><\/span><strong><span style=\"font-weight: 400;\">We leverage the power of Salesforce to create real-time audiences. These are based on multiple data sources, on\/offline behaviour and dynamic attributes.\u00a0<\/span><\/strong><span style=\"font-weight: 400;\">All this<\/span><span style=\"font-weight: 400;\">,<\/span><strong><span style=\"font-weight: 400;\"> fully synchronised with your technology stack.<\/span><\/strong><span style=\"text-decoration: underline;\"><strong><br \/><\/strong><\/span><\/p><p><span style=\"text-decoration: underline;\"><strong>3. Performance analysis and customised reporting<br \/><\/strong><\/span><strong><span style=\"font-weight: 400;\">We develop customised dashboards with Einstein Analytics and visualisation tools.\u00a0<\/span><\/strong><span style=\"font-weight: 400;\">Thus<\/span><strong><span style=\"font-weight: 400;\">You can make decisions based on reliable, up-to-date and actionable data.<\/span><\/strong><span style=\"text-decoration: underline;\"><strong><br \/><\/strong><\/span><\/p><p><span style=\"text-decoration: underline;\"><strong>4. Strategic consulting and ongoing support<br \/><\/strong><\/span><strong><span style=\"font-weight: 400;\">We don't just implement. <\/span><\/strong><span style=\"font-weight: 400;\">Also<\/span><strong><span style=\"font-weight: 400;\">\u00a0we support our clients in the continuous improvement of their CRM and marketing automation operations. Our focus is on efficiency, scalability and value generation.<\/span><\/strong><span style=\"text-decoration: underline;\"><strong><br \/><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15530bc e-flex e-con-boxed e-con e-parent\" data-id=\"15530bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f487b27 elementor-widget elementor-widget-spacer\" data-id=\"f487b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feb87a5 e-flex e-con-boxed e-con e-parent\" data-id=\"feb87a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c599717 elementor-widget elementor-widget-heading\" data-id=\"c599717\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why choose Digital Response as your Salesforce Partner?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49b2e4 elementor-widget elementor-widget-spacer\" data-id=\"c49b2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096f1af elementor-widget elementor-widget-text-editor\" data-id=\"096f1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Response is an agency specialising in eCRM, email marketing and automation. We have a team of professionals with extensive experience. We have implemented relationship email marketing programmes for top global brands.<\/p><p><span style=\"font-weight: 400;\">We help develop email marketing, marketing automation and CRM ecosystems. Thanks to our experience with\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/es\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.bloomreach.com\/en\" target=\"_blank\" rel=\"noopener\">Bloomreach<\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.klaviyo.com\/uk\/\" target=\"_blank\" rel=\"noopener\">Klaviyo<\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.oracle.com\/es\/\" target=\"_blank\" rel=\"noopener\">Oracle<\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.selligent.com\/es\/\" target=\"_blank\" rel=\"noopener\">Selligent<\/a><span style=\"font-weight: 400;\">\u00a0o\u00a0<\/span><a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a>we adapt to each technological environment. In this way, we maximise the return on each action.<\/p><div>We also have our\u00a0<a href=\"https:\/\/www.digitalresponse.es\/en\/casos\/?sfw=pass1749130161\" target=\"_blank\" rel=\"noopener\">ACM agile system<\/a>. This methodology allows us to generate a large volume of personalised campaigns in reduced times and with minimum errors.<\/div><div>\u00a0<\/div><div>By<b> <\/b>Finally, we collaborate with internal marketing and CRM teams. We ensure seamless integration of tools, flawless campaign execution and ongoing data-driven optimisation.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39dbb1 elementor-widget elementor-widget-image\" data-id=\"f39dbb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"230\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024-768x230.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28715\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024-768x230.jpg 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024-300x90.jpg 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024-1024x307.jpg 1024w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024-1536x461.jpg 1536w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024-18x5.jpg 18w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024-710x213.jpg 710w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/06\/banner2024.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a115be e-flex e-con-boxed e-con e-parent\" data-id=\"6a115be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6587c elementor-widget elementor-widget-spacer\" data-id=\"8f6587c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619d30e e-flex e-con-boxed e-con e-parent\" data-id=\"619d30e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdb036 elementor-widget elementor-widget-heading\" data-id=\"bbdb036\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shall we talk?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cda54 elementor-widget elementor-widget-text-editor\" data-id=\"28cda54\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking for an agency specialising in CRM and email marketing,&nbsp;<a href=\"https:\/\/www.digitalresponse.es\/en\/contacto\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a>. We will be happy to help you optimise your technology stack and design an effective, sustainable and scalable strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Contar con una estrategia s\u00f3lida de CRM y automatizaci\u00f3n se ha vuelto imprescindible en los \u00faltimos tiempos. Es por este motivo que en Digital Response llevamos a\u00f1os trabajando como Partner de Salesforce, una distinci\u00f3n que reconoce nuestra experiencia t\u00e9cnica, capacidad estrat\u00e9gica y capacidad excelente de trabajar con\u00a0Salesforce Marketing Cloud. Ser Partner no significa solo conocer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":28741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-28713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo sacarle el m\u00e1ximo partido a Salesforce Marketing Cloud con Digital Response - Digital Response<\/title>\n<meta name=\"description\" content=\"C\u00f3mo sacarle el m\u00e1ximo partido a Salesforce con Digital Response. 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