{"id":2890,"date":"2014-06-18T07:11:32","date_gmt":"2014-06-18T07:11:32","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2890"},"modified":"2014-06-18T07:11:32","modified_gmt":"2014-06-18T07:11:32","slug":"herramientas-de-email-marketing-para-envios-transaccionales","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/herramientas-de-email-marketing-para-envios-transaccionales\/","title":{"rendered":"Herramientas de Email Marketing para env\u00edos transaccionales"},"content":{"rendered":"

Los proveedores de soluciones para el env\u00edo de emails transaccionales se han especializado en resolver el env\u00edo de los\u00a0 emails que han de ser lanzados cuando se produce una interacci\u00f3n determinada del usuario con el site y tienen una vocaci\u00f3n de \u201cservicio\u201d o \u201csoporte\u201d. Algunos ejemplos de este tipo de emails son:
\n– Email de confirmaci\u00f3n de cambio de datos personales
\n– Email para confirmar un cambio de usuario y contrase\u00f1a
\n– Env\u00edo de una factura electr\u00f3nica
\n– Auto respuestas
\n– Respuestas de servicio
\n\"Emails<\/a>
\nComo apunt\u00e1bamos, la principal diferencia entre este tipo de emails y los comerciales reside en su vocaci\u00f3n de \u00abservicio\u00bb. Es decir, se trata de emails que apoyan al usuario en procesos cr\u00edticos de interacci\u00f3n con la marca, explic\u00e1ndole o confirm\u00e1ndole la consecuci\u00f3n o no de un proceso<\/b>. Sin embargo, y puesto que este tipo de emails tienen unas opening rates<\/strong> que puede llegar a triplicar la de los emails comerciales convencionales, cada vez es m\u00e1s com\u00fan aprovecharlos para reforzar la imagen de marca e incluir elementos de branding o hasta contenido comercial (venta cruzada, promociones, etc.).
\nLa principal ventaja que ofrecen estos proveedores consiste en liberar los recursos internos de la empresa y mejorar las funcionalidades vinculadas al env\u00edo (entregabilidad, reporting, escalabilidad).
\nIf you want to know more about\u00a0Email Marketing Tools<\/a>\u00a0download our\u00a0Free guide.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Los proveedores de soluciones para el env\u00edo de emails transaccionales se han especializado en resolver el env\u00edo de los\u00a0 emails que han de ser lanzados cuando se produce una interacci\u00f3n determinada del usuario con el site y tienen una vocaci\u00f3n de \u201cservicio\u201d o \u201csoporte\u201d. Algunos ejemplos de este tipo de emails son:<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,91],"tags":[],"post_folder":[],"class_list":["post-2890","post","type-post","status-publish","format-standard","hentry","category-blog","category-herramientas-email-marketing"],"acf":[],"yoast_head":"\nHerramientas de Email Marketing para env\u00edos transaccionales - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/herramientas-de-email-marketing-para-envios-transaccionales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas de Email Marketing para env\u00edos transaccionales - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Los proveedores de soluciones para el env\u00edo de emails transaccionales se han especializado en resolver el env\u00edo de los\u00a0 emails que han de ser lanzados cuando se produce una interacci\u00f3n determinada del usuario con el site y tienen una vocaci\u00f3n de \u201cservicio\u201d o \u201csoporte\u201d. Algunos ejemplos de este tipo de emails son:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/herramientas-de-email-marketing-para-envios-transaccionales\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-18T07:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/05\/emails-transaccionales.png\" \/>\n\t<meta property=\"og:image:width\" content=\"444\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-para-envios-transaccionales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-para-envios-transaccionales\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Herramientas de Email Marketing para env\u00edos transaccionales\",\"datePublished\":\"2014-06-18T07:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-para-envios-transaccionales\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-para-envios-transaccionales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/05\/emails-transaccionales.png\",\"articleSection\":[\"Blog\",\"Herramientas de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-para-envios-transaccionales\/\",\"url\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-para-envios-transaccionales\/\",\"name\":\"Herramientas de Email Marketing para env\u00edos transaccionales - 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