{"id":29448,"date":"2025-07-24T10:59:25","date_gmt":"2025-07-24T08:59:25","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=29448"},"modified":"2025-08-11T03:55:53","modified_gmt":"2025-08-11T01:55:53","slug":"como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/","title":{"rendered":"How to clean up your database to improve KPIs without losing customers"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"29448\" class=\"elementor elementor-29448\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a32aa e-flex e-con-boxed e-con e-parent\" data-id=\"d2a32aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5209550 elementor-widget elementor-widget-text-editor\" data-id=\"5209550\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"131\" data-end=\"507\">As we have mentioned on numerous occasions in our&nbsp;<a href=\"https:\/\/www.digitalresponse.es\/en\/blog-dr\/\" target=\"_blank\">blog<\/a>In email marketing, data plays an important role. Beyond the volume, what really measures the success of a strategy is the <b>quality of the database<\/b>.&nbsp;<\/p><p data-start=\"131\" data-end=\"507\">As we all know, a clean and well-segmented base directly impacts on&nbsp;<a href=\"https:\/\/www.digitalresponse.es\/en\/los-kpis-que-de-verdad-importan-en-email-marketing\/\" target=\"_blank\" rel=\"noopener\">key metrics<\/a>&nbsp;such as deliverability, open rate or click-through rate, and allows automations to work more accurately and efficiently.<\/p>\n<p data-start=\"509\" data-end=\"675\">In this post, we're going to look at how to carry out a smart clean-up of your database without jeopardising your relationship with your contacts or losing valuable conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4c4a16 e-flex e-con-boxed e-con e-parent\" data-id=\"f4c4a16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390b5e0 elementor-widget elementor-widget-spacer\" data-id=\"390b5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9419fca e-flex e-con-boxed e-con e-parent\" data-id=\"9419fca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c579960 elementor-widget elementor-widget-heading\" data-id=\"c579960\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why clean your database?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd30434 elementor-widget elementor-widget-text-editor\" data-id=\"fd30434\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cleaning your database is not only a matter of order, but also a matter of <b>direct action to improve the performance of your campaigns<\/b>. An up-to-date, noise-free base allows you to work more accurately, save costs and boost your automations.\u00a0<\/p><p>These are some of the most important benefits:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab27a6f elementor-widget elementor-widget-text-editor\" data-id=\"ab27a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve your KPIs<\/b><span style=\"font-weight: 400;\">By removing inactive contacts or contacts with incorrect data, you increase your key metrics (open rate, click rate, conversion).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increases deliverability<\/b><span style=\"font-weight: 400;\">: A clean base reduces bounces and spam complaints.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimise costs<\/b><span style=\"font-weight: 400;\">Especially in tools such as <\/span>Braze or Salesforce<span style=\"font-weight: 400;\">where you pay per volume of contacts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Facilitates automation<\/b>: Well-filtered data allows more efficient and personalised automated journeys to be triggered.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c460f elementor-widget elementor-widget-spacer\" data-id=\"a1c460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c2d7d elementor-widget elementor-widget-heading\" data-id=\"27c2d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which contacts should you consider cleaning?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-274b218 elementor-widget elementor-widget-text-editor\" data-id=\"274b218\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Chronically inactive<\/b><span style=\"font-weight: 400;\">Users who have not opened or clicked on your emails in the last 6-12 months.<\/span><\/li><li><b>Invalid addresses<\/b><span style=\"font-weight: 400;\">: Emails with syntax errors or that generate permanent bounces.<\/span><\/li><li><b>Double opt-in not completed<\/b><span style=\"font-weight: 400;\">Users who were left in the middle of the process.<\/span><\/li><li><b>Inconsistent or duplicate data<\/b><span style=\"font-weight: 400;\">: Repetitions, empty or badly formatted fields.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-979bfb4 e-flex e-con-boxed e-con e-parent\" data-id=\"979bfb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-166bcad elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"166bcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">If you use a tool like Klaviyo, you can create dynamic segments with these conditions and automate their exclusion from campaigns.\n<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb52a5 elementor-widget elementor-widget-spacer\" data-id=\"6bb52a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c8e80 elementor-widget elementor-widget-heading\" data-id=\"c0c8e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do we clean up without losing the customers we care about?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e0eac elementor-widget elementor-widget-text-editor\" data-id=\"a3e0eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is where strategy comes in. It is not about blindly deleting contacts, but using a progressive and automated approach:<\/span><\/p><h5><b>1. Reactivation campaigns<\/b><\/h5><p><span style=\"font-weight: 400;\">Before deleting, try to recover inactive users. Previously in our blog, we have been talking in detail about the\u00a0<\/span><a href=\"https:\/\/www.digitalresponse.es\/en\/revive-tu-lista-de-suscriptores-con-campanas-de-reactivacion\/\" target=\"_blank\" rel=\"noopener\">Campaigns focused on the recovery of inactive users.<\/a><span style=\"font-weight: 400;\">. Launch a reactivation journey designed from within your <\/span>marketing automation<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A good example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Email 1:<\/strong> \"Do you want to keep receiving our news?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Email 2:<\/strong> Offer a premium offer or content<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Email 3:<\/strong> Notice of deletion if no interaction<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbdd11b elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"fbdd11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">If you need support to enable these flows, as an agency specialising in automated Salesforce Marketing Cloud journeys or workflow design at Klaviyo, we can help.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c31d2e elementor-widget elementor-widget-text-editor\" data-id=\"8c31d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>2. Smart labelling<\/b><\/h5><p><span style=\"font-weight: 400;\">Create tags such as <\/span><i><span style=\"font-weight: 400;\">\"inactive 90 days<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">\"about to be eliminated\".<\/span><\/i><span style=\"font-weight: 400;\">, o <\/span><i><span style=\"font-weight: 400;\">\"for confirmation of interest\".<\/span><\/i><span style=\"font-weight: 400;\">and uses these labels as exclusion criteria, or <i>targeting<\/i> specific.<\/span><\/p><h5><b>3. Updating preferences<\/b><\/h5><p data-start=\"126\" data-end=\"436\">An effective way to <strong data-start=\"148\" data-end=\"204\">avoid losing valuable contacts during cleaning<\/strong> is to give them the option to choose what type of communications they want to continue to receive. Not all users are inactive out of disinterest; sometimes they are simply not interested in the current frequency or topics you are sending them.<\/p><p data-start=\"438\" data-end=\"588\">To do this, it is advisable to include in your campaigns (especially in reactivation campaigns) a link to a <strong data-start=\"547\" data-end=\"573\">centre of preference<\/strong>where they can:<\/p><ul data-start=\"590\" data-end=\"826\"><li data-start=\"590\" data-end=\"673\"><p data-start=\"592\" data-end=\"673\">Select the <strong data-start=\"608\" data-end=\"628\">topics of interest<\/strong> (news, offers, educational contents...)<\/p><\/li><li data-start=\"674\" data-end=\"758\"><p data-start=\"676\" data-end=\"758\">Choose the <strong data-start=\"686\" data-end=\"709\">delivery frequency<\/strong> (weekly, monthly, only when there are promotions)<\/p><\/li><li data-start=\"759\" data-end=\"826\"><p data-start=\"761\" data-end=\"826\">Confirm what <strong data-start=\"775\" data-end=\"786\">channels<\/strong> prefer (email, SMS, notifications...)<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215cf7d elementor-widget elementor-widget-spacer\" data-id=\"215cf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9e221 elementor-widget elementor-widget-heading\" data-id=\"ab9e221\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When and how often to clean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9ab33 elementor-widget elementor-widget-text-editor\" data-id=\"8f9ab33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The ideal periodicity <\/span><b>depends on the pace of your shipments and your type of business.<\/b><span style=\"font-weight: 400;\">but a general rule of thumb can be:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Every quarter<\/b><span style=\"font-weight: 400;\"> for dynamic bases (retail, ecommerce, travel)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Every 6 months<\/b><span style=\"font-weight: 400;\"> for more stable bases (B2B, professional services)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cd0d7 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"54cd0d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">In any case, having external marketing automation support allows you to define an effective maintenance strategy without neglecting your active campaigns.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f954c elementor-widget elementor-widget-spacer\" data-id=\"38f954c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87eee8c elementor-widget elementor-widget-heading\" data-id=\"87eee8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need help?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1fbf9 elementor-widget elementor-widget-text-editor\" data-id=\"8c1fbf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At\u00a0<a href=\"https:\/\/www.digitalresponse.es\/en\/\" target=\"_blank\" rel=\"noopener\">Digital Response<\/a>as an email marketing agency and <b>Official partner of platforms such as Salesforce, Klaviyo, Bloomreach, Braze, etc.<\/b><span style=\"font-weight: 400;\">, <\/span><b>Adobe Campaigning and Oracle<\/b><span style=\"font-weight: 400;\"> we help companies like yours to improve the quality of their database without losing business opportunities.<\/span><\/p><p><span style=\"font-weight: 400;\">Do you want to improve your KPIs without losing customers?\u00a0<\/span><a href=\"https:\/\/www.digitalresponse.es\/en\/contacto\/\" target=\"_blank\" rel=\"noopener\">Write to us at<\/a><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">\u00a0and we help you to achieve it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Como hemos mencionado en numerosas ocasiones en nuestro&nbsp;blog, en el email marketing, los datos juegan un papel important\u00edsimo. M\u00e1s all\u00e1 del volumen, lo que realmente mide el \u00e9xito de una estrategia es la calidad de la base de datos.&nbsp; Como bien sabemos, una base limpia y bien segmentada impacta directamente en&nbsp;m\u00e9tricas clave&nbsp;como la entregabilidad, la [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":29453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-29448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Limpiar base de datos para mejorar KPIs<\/title>\n<meta name=\"description\" content=\"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes. En Digital Response tenemos la soluci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Limpiar base de datos para mejorar KPIs\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes. En Digital Response tenemos la soluci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T08:59:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T01:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/07\/PORTADAS-BLOG-6-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Albert Argelagu\u00e9s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Albert Argelagu\u00e9s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/\"},\"author\":{\"name\":\"Albert Argelagu\u00e9s\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/e6f769de2fcd4903dcaddc41d94455e8\"},\"headline\":\"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes\",\"datePublished\":\"2025-07-24T08:59:25+00:00\",\"dateModified\":\"2025-08-11T01:55:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/\"},\"wordCount\":742,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/PORTADAS-BLOG-6-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/\",\"name\":\"Limpiar base de datos para mejorar KPIs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/PORTADAS-BLOG-6-1.png\",\"datePublished\":\"2025-07-24T08:59:25+00:00\",\"dateModified\":\"2025-08-11T01:55:53+00:00\",\"description\":\"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes. En Digital Response tenemos la soluci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/PORTADAS-BLOG-6-1.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/PORTADAS-BLOG-6-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.digitalresponse.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalresponse.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalresponse\",\"https:\\\/\\\/x.com\\\/dresponse\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digital-response\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/e6f769de2fcd4903dcaddc41d94455e8\",\"name\":\"Albert Argelagu\u00e9s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/361d31a4c5ad0c5029513561eb0f0bda28e35e606868e924c9fb880224437a48?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/361d31a4c5ad0c5029513561eb0f0bda28e35e606868e924c9fb880224437a48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/361d31a4c5ad0c5029513561eb0f0bda28e35e606868e924c9fb880224437a48?s=96&d=mm&r=g\",\"caption\":\"Albert Argelagu\u00e9s\"},\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/author\\\/albert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Limpiar base de datos para mejorar KPIs","description":"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes. En Digital Response tenemos la soluci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/","og_locale":"en_GB","og_type":"article","og_title":"Limpiar base de datos para mejorar KPIs","og_description":"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes. En Digital Response tenemos la soluci\u00f3n.","og_url":"https:\/\/www.digitalresponse.es\/en\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2025-07-24T08:59:25+00:00","article_modified_time":"2025-08-11T01:55:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/07\/PORTADAS-BLOG-6-1.png","type":"image\/png"}],"author":"Albert Argelagu\u00e9s","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Albert Argelagu\u00e9s","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/"},"author":{"name":"Albert Argelagu\u00e9s","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/e6f769de2fcd4903dcaddc41d94455e8"},"headline":"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes","datePublished":"2025-07-24T08:59:25+00:00","dateModified":"2025-08-11T01:55:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/"},"wordCount":742,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/07\/PORTADAS-BLOG-6-1.png","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/","url":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/","name":"Limpiar base de datos para mejorar KPIs","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/07\/PORTADAS-BLOG-6-1.png","datePublished":"2025-07-24T08:59:25+00:00","dateModified":"2025-08-11T01:55:53+00:00","description":"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes. En Digital Response tenemos la soluci\u00f3n.","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/07\/PORTADAS-BLOG-6-1.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/07\/PORTADAS-BLOG-6-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/como-limpiar-tu-base-de-datos-para-mejorar-kpis-sin-perder-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo limpiar tu base de datos para mejorar KPIs sin perder clientes"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/e6f769de2fcd4903dcaddc41d94455e8","name":"Albert Argelagu\u00e9s","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/361d31a4c5ad0c5029513561eb0f0bda28e35e606868e924c9fb880224437a48?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/361d31a4c5ad0c5029513561eb0f0bda28e35e606868e924c9fb880224437a48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/361d31a4c5ad0c5029513561eb0f0bda28e35e606868e924c9fb880224437a48?s=96&d=mm&r=g","caption":"Albert Argelagu\u00e9s"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/albert\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/29448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=29448"}],"version-history":[{"count":7,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/29448\/revisions"}],"predecessor-version":[{"id":29456,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/29448\/revisions\/29456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/29453"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=29448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=29448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=29448"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=29448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}