{"id":30075,"date":"2025-09-04T09:52:48","date_gmt":"2025-09-04T07:52:48","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=30075"},"modified":"2025-09-05T09:59:25","modified_gmt":"2025-09-05T07:59:25","slug":"guia-practica-8-pasos-para-lanzar-campanas-automatizadas-sin-errores","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/guia-practica-8-pasos-para-lanzar-campanas-automatizadas-sin-errores\/","title":{"rendered":"Practical guide: 8 steps to launch error-free automated campaigns"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30075\" class=\"elementor elementor-30075\">\n\t\t\t\t<div class=\"elementor-element elementor-element-648ac0b e-flex e-con-boxed e-con e-parent\" data-id=\"648ac0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c204ef elementor-widget elementor-widget-text-editor\" data-id=\"8c204ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On numerous occasions on our blog, we have talked about launching automated campaigns. As we well know, automation is one of the great advantages of the <\/span>email marketing<span style=\"font-weight: 400;\">: <\/span><b>allows for improved, personalised and optimised communication with customers<\/b><span style=\"font-weight: 400;\">. However, even the best strategy can fail if mistakes are made in execution that affect user experience or campaign performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we have prepared a <\/span><b>essential checklist<\/b><span style=\"font-weight: 400;\"> to help you avoid mistakes that you can follow before activating any automated campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c03a57 e-flex e-con-boxed e-con e-parent\" data-id=\"6c03a57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eadae2 elementor-widget elementor-widget-spacer\" data-id=\"5eadae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4785b4b e-flex e-con-boxed e-con e-parent\" data-id=\"4785b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52b8071 elementor-widget elementor-widget-heading\" data-id=\"52b8071\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1. Clear definition of the objective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb4241 elementor-widget elementor-widget-text-editor\" data-id=\"0eb4241\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first step is always to be clear <\/span><b>what we want to achieve<\/b><span style=\"font-weight: 400;\">. Define whether you are looking to sell more, build customer loyalty, recover abandoned carts or welcome new subscribers. Once you have this clear, also set the KPIs to measure the results of the campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, before thinking about design or flows, ask yourself:<\/span><\/p><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bf<\/span><b>What I want to achieve <\/b><span style=\"font-weight: 400;\">with this automation? <br \/>(e.g. to increase sales, build loyalty, recover shopping carts, welcome...)<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">How am I going to <\/span><b>measuring success<\/b><span style=\"font-weight: 400;\">? <br \/>(main KPIs: open rate, CTR, conversions, revenue generated).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ad97e elementor-widget elementor-widget-spacer\" data-id=\"f4ad97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1091689 elementor-widget elementor-widget-heading\" data-id=\"1091689\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2. Segmenting the audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a653a90 elementor-widget elementor-widget-text-editor\" data-id=\"a653a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this step, we must bear in mind that <b>not all your contacts are at the same stage of the journey<\/b> and do not have the same interests. That is why it is very important to make sure that your list is updated and segmented correctly. This way, you will avoid sending irrelevant messages and improve conversion rates. Therefore:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify that the <\/span><b>list of contacts<\/b><span style=\"font-weight: 400;\"> is up to date and free of inactive users.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create dynamic segments according to behaviour, language or interests.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Check that the <\/span><b>inflow and outflow conditions<\/b><span style=\"font-weight: 400;\"> are correct (e.g. a user should not receive the same series of emails twice).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b67125 elementor-widget elementor-widget-spacer\" data-id=\"7b67125\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c225f79 elementor-widget elementor-widget-heading\" data-id=\"c225f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3. Personalisation and dynamic content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d4996 elementor-widget elementor-widget-text-editor\" data-id=\"e7d4996\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The added value that automation gives you is to be able to <strong>speak to each client individually<\/strong>. Check that the dynamic fields work (name, recommended products, language...) and that the content you are giving makes sense with the moment in which the user is. To sum up:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check that the <\/span><b>dynamic fields<\/b><span style=\"font-weight: 400;\"> (name, products, preferences) work and do not appear empty.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the creative and copy is aligned with the customer journey phase.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add A\/B testing if the platform allows it (topics, CTAs, timing).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd01a0 elementor-widget elementor-widget-spacer\" data-id=\"0dd01a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb1871 elementor-widget elementor-widget-heading\" data-id=\"9fb1871\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4. Design and usability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a39a5 elementor-widget elementor-widget-text-editor\" data-id=\"55a39a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thoughtful design can make a difference, but it should also be practical. Before activating the campaign, check how it looks on mobile and desktop, check that links work and make sure images are optimised. Remember that the user experience starts in the inbox.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check out the design at <\/span><b>mobile and desktop version<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test the links: each CTA must lead to the right place.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimise the weight of images and use alternative text.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a balance between attractive design and readability.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f12a22 elementor-widget elementor-widget-spacer\" data-id=\"7f12a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabdb63 elementor-widget elementor-widget-heading\" data-id=\"cabdb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5. Technical configuration\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac04c3 elementor-widget elementor-widget-text-editor\" data-id=\"0ac04c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The technical details are what ensure that your email reaches its destination. Check that the sender and the <em>reply-to<\/em> are correct, that the domain is authenticated (SPF, DKIM, DMARC) and that the UTM parameters are configured so that the impact can be measured later. This step is very important because a small oversight here can mean a big loss of data.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify that the <\/span><b>sender and reply-to<\/b><span style=\"font-weight: 400;\"> are correct.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the domain is authenticated (SPF, DKIM, DMARC).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li aria-level=\"1\">Check that the <b>UTM tracking<\/b> are configured to measure impact.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8e409 elementor-widget elementor-widget-spacer\" data-id=\"7e8e409\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eed437 elementor-widget elementor-widget-heading\" data-id=\"5eed437\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6. Timing and frequency\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598f7ed elementor-widget elementor-widget-text-editor\" data-id=\"598f7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sending your campaign at the right time can turn an email into a success or an ignored message. Therefore, it is important to define the timing between communications and avoid saturating the user. The key is to find the right balance: enough frequency to maintain interest, but not so much as to generate rejection.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define the best time to send based on the historical behaviour of your audiences.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjusts the <\/span><b><i>delays<\/i> in automated flows<\/b><span style=\"font-weight: 400;\"> (e.g. do not send a reminder too early or too late).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li aria-level=\"1\">Avoid overexposure of the same user to several active streams.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf05a35 elementor-widget elementor-widget-spacer\" data-id=\"cf05a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a5b64 elementor-widget elementor-widget-heading\" data-id=\"83a5b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 7. Test before launch\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0898169 elementor-widget elementor-widget-text-editor\" data-id=\"0898169\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Testing is the only way to make sure that everything works as expected. Internal testing helps to catch last minute bugs: a broken link, an empty dynamic field or a design error. This step is your way of making sure before sending your campaign to all your contacts.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make an internal test shipment to the team.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check that all dynamic data is displayed correctly.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checks delivery in different mailboxes (Gmail, Outlook, Yahoo)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li aria-level=\"1\">Analyses the <b><i>spam score<\/i><\/b> to avoid blockages.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358a626 elementor-widget elementor-widget-spacer\" data-id=\"358a626\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22268d0 elementor-widget elementor-widget-heading\" data-id=\"22268d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 8. Post-launch monitoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0f813 elementor-widget elementor-widget-text-editor\" data-id=\"4a0f813\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we always say in our\u00a0<a href=\"https:\/\/www.digitalresponse.es\/en\/blog-dr\/\" target=\"_blank\" rel=\"noopener\">blog<\/a>The work doesn't stop when the campaign is underway. Monitoring in the first hours is key to <b>detect potential problems and react in time<\/b>. In addition, each campaign is different: analyse results and document improvements to optimise future automations.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review initial metrics in the first hours.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a plan of action ready in case of incidents (e.g. stop flow or correct links).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Document learnings for future automation.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7572a6 elementor-widget elementor-widget-spacer\" data-id=\"c7572a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6771a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fc6771a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b02f23 elementor-widget elementor-widget-spacer\" data-id=\"1b02f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5097705 elementor-widget elementor-widget-text-editor\" data-id=\"5097705\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In short, through this post we want to make it clear that an automated campaign can be a very good action to grow your business, but only if it is well planned and carried out. With this checklist, you will have a control framework that will allow you to <\/span><b>reduce errors, optimise your deliveries and always offer the best experience to your customers.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">At\u00a0<\/span><a href=\"http:\/\/www.digitalresponse.es\/en\/\" target=\"_blank\" rel=\"noopener\">Digital Response<\/a><span style=\"font-weight: 400;\">\u00a0we are specialists in <\/span><b>email marketing and marketing automation<\/b><span style=\"font-weight: 400;\">. If you want to ensure that your automated campaigns run flawlessly and deliver results, we can help you implement them strategically and efficiently.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En numerosas ocasiones en nuestro blog, hemos hablado sobre lanzar campa\u00f1as automatizadas. Como bien sabemos, la automatizaci\u00f3n es una de las grandes ventajas del email marketing: permite mejorar, personalizar y optimizar la comunicaci\u00f3n con los clientes. Sin embargo, incluso la mejor estrategia puede fallar si en la ejecuci\u00f3n se cometen errores que afectan a la [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":30080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-30075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda pr\u00e1ctica: 8 pasos para lanzar campa\u00f1as automatizadas sin errores - Digital Response<\/title>\n<meta name=\"description\" content=\"Gu\u00eda pr\u00e1ctica: 8 pasos para lanzar campa\u00f1as automatizadas sin errores. 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