{"id":31095,"date":"2025-12-17T10:25:27","date_gmt":"2025-12-17T09:25:27","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=31095"},"modified":"2025-12-17T10:44:14","modified_gmt":"2025-12-17T09:44:14","slug":"como-bimba-y-lola-transformo-su-crm-en-el-competitivo-mundo-del-retail-y-la-moda","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-bimba-y-lola-transformo-su-crm-en-el-competitivo-mundo-del-retail-y-la-moda\/","title":{"rendered":"C\u00f3mo Bimba y Lola transform\u00f3 su CRM en el competitivo mundo del retail y la moda"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"31095\" class=\"elementor elementor-31095\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee144ce e-flex e-con-boxed e-con e-parent\" data-id=\"ee144ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce8eb9 elementor-widget elementor-widget-text-editor\" data-id=\"2ce8eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"285\" data-end=\"628\">La escalabilidad en el retail y la moda ya no depende solo de lanzar m\u00e1s campa\u00f1as o estar presente en m\u00e1s mercados: el verdadero reto est\u00e1 en <strong data-start=\"427\" data-end=\"545\">c\u00f3mo se organizan los procesos de CRM, c\u00f3mo se automatiza la operativa y c\u00f3mo se gana velocidad sin perder control<\/strong>, especialmente en entornos con alta presi\u00f3n comercial y calendarios muy exigentes.<\/p><p data-start=\"630\" data-end=\"656\">In this ebook you will discover:<\/p><p data-start=\"658\" data-end=\"838\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b>C\u00f3mo la velocidad del negocio en moda ha superado a los procesos tradicionales de CRM, generando cuellos de botella, errores operativos y p\u00e9rdida de oportunidades de venta.<\/p><p data-start=\"840\" data-end=\"1039\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b>El caso real de Bimba y Lola y c\u00f3mo transform\u00f3 su producci\u00f3n de campa\u00f1as CRM, pasando de una operativa manual basada en Excel a un modelo \u00e1gil, automatizado y escalable en m\u00e1s de 17 mercados.<\/p><p data-start=\"840\" data-end=\"1039\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b>Los principales pains que comparten los equipos de CRM y eCommerce en retail: falta de estandarizaci\u00f3n, exceso de validaciones, dependencia de IT y escasa visibilidad global del estado de las campa\u00f1as.<\/p><p data-start=\"1252\" data-end=\"1481\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b>Los principios clave de las operaciones \u00e1giles aplicadas al marketing relacional: estandarizar estructuras, automatizar tareas repetitivas, centralizar la gesti\u00f3n y medir la eficiencia operativa, no solo el ROI comercial.<\/p><p data-start=\"1483\" data-end=\"1711\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b>Resultados tangibles del nuevo enfoque: reducci\u00f3n del 50% en el tiempo de producci\u00f3n de campa\u00f1as, mayor capacidad de personalizaci\u00f3n a escala, m\u00e1s agilidad ante cambios de \u00faltima hora y mayor foco estrat\u00e9gico del equipo.<\/p><p data-start=\"1713\" data-end=\"1993\">Este ebook es una lectura esencial para responsables de CRM, Marketing Automation y eCommerce en moda y retail que necesitan <strong data-start=\"1838\" data-end=\"1875\">hacer m\u00e1s con los mismos recursos<\/strong>, ganar velocidad sin perder coherencia de marca y convertir la operativa diaria en una aut\u00e9ntica ventaja competitiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f149cf e-flex e-con-boxed e-con e-parent\" data-id=\"2f149cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73a125e elementor-widget elementor-widget-shortcode\" data-id=\"73a125e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f30611-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"30611\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/31095#wpcf7-f30611-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/31095#wpcf7-f30611-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"30611\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f30611-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>Download the full article!\n<\/h3>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"eb\" type=\"hidden\" name=\"sCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"landing\" type=\"hidden\" name=\"sCreativity\" \/>\n<span class=\"wpcf7-form-control-wrap fOptions\" data-name=\"fOptions\"><input type=\"hidden\" name=\"fOptions\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fName\" \/><\/span> <\/label>\n<\/p>\n<p><label>Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fSurname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fSurname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (We recommend that you use a corporate email address.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"fEmail\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions3\" \/><\/span> <\/label>\n<\/p>\n<p><label>Which is the main provider you use to send Email and Marketing Automation campaigns?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions4\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fOptions4\"><option value=\"\"><\/option><option value=\"Adobe\">Adobe<\/option><option value=\"Bloomreach\">Bloomreach<\/option><option value=\"Braze\">Braze<\/option><option value=\"Eloqua\">Eloqua<\/option><option value=\"Emarsys\">Emarsys<\/option><option value=\"Klaviyo\">Klaviyo<\/option><option value=\"Mailchimp\">Mailchimp<\/option><option value=\"Marketo\">Marketo<\/option><option value=\"Oracle Responsys\">Oracle Responsys<\/option><option value=\"Salesforce\">Salesforce<\/option><option value=\"Selligent\">Selligent<\/option><option value=\"Otro\">Another<\/option><option value=\"Lo desconozco\">I do not know<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> If you selected \"Other\", please indicate here<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions5\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions5\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions2\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"fOptions2\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I understand and accept the <a href=\"https:\/\/www.digitalresponse.es\/en\/politica-privacidad\/\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_b5b41fac0361d157d9673ecb926af5ae\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_b5b41fac0361d157d9673ecb926af5ae\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1585477242');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"apbct__label_id__elementor_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La escalabilidad en el retail y la moda ya no depende solo de lanzar m\u00e1s campa\u00f1as o estar presente en m\u00e1s mercados: el verdadero reto est\u00e1 en c\u00f3mo se organizan los procesos de CRM, c\u00f3mo se automatiza la operativa y c\u00f3mo se gana velocidad sin perder control, especialmente en entornos con alta presi\u00f3n comercial y [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":31093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[249],"post_folder":[],"class_list":["post-31095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-casobimbaylola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Bimba y Lola transform\u00f3 su CRM en el competitivo mundo del retail y la moda - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-bimba-y-lola-transformo-su-crm-en-el-competitivo-mundo-del-retail-y-la-moda\/\" \/>\n<meta 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