{"id":3146,"date":"2014-08-04T07:51:30","date_gmt":"2014-08-04T07:51:30","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=3146"},"modified":"2014-08-04T07:51:30","modified_gmt":"2014-08-04T07:51:30","slug":"disena-al-menos-emails-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/disena-al-menos-emails-mobile-friendly\/","title":{"rendered":"Design at least mobile friendly emails"},"content":{"rendered":"<p><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/08\/responsive_email1.jpg\"><img decoding=\"async\" class=\"wp-image-3155 alignleft\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/08\/responsive_email1.jpg\" alt=\"responsive_email\" width=\"150\" height=\"291\" \/><\/a>Hemos hablado mucho \u00faltimamente del <a title=\"Responsive Email Design: Tips for HTML\/CSS Layout\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/responsive-email-design-consejos-para-la-maquetacion-htmlcss\/\">responsive email design <\/a>en nuestro blog, y en los foros y comunidades de discusi\u00f3n de desarrolladores tambi\u00e9n es uno de los temas m\u00e1s candentes (puede sonar raro que este boom suceda a\u00f1os despu\u00e9s de su equivalente en web, pero ya hemos hablado de las <a title=\"Responsive Email Design: How to create a responsive email layout\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/responsive-email-design-como-maquetar-un-email-movil\/\">limitations<\/a> que impone el canal y del ingenio que debemos aplicar para lidiar con dichas limitaciones para conseguir emails responsive). El responsive email design sigue planteando muchos obst\u00e1culos y retos, aunque afortunadamente tenemos lugares donde los desarrolladores comparten ya sus experiencias y hacen que el sector madure (nuestro favorito es la <a href=\"https:\/\/litmus.com\/community\" target=\"_blank\" rel=\"noopener\">comunidad de Litmus<\/a>).<!--more--><br \/>\nAbordar nuestros emails desde una perspectiva responsive sigue dando miedo a muchos desarrolladores. A\u00fan hay clientes, como Gmail App que ignoran las media queries y nos siguen complicando la vida. Y en este camino de adaptaci\u00f3n y de soluci\u00f3n de todos estos obst\u00e1culos que vamos encontrando, \u00bfcu\u00e1l es nuestro consejo?<\/p>\n<p style=\"text-align: center;\"><strong>Design at least mobile friendly emails<\/strong><\/p>\n<p>Cada vez m\u00e1s marcas apuestan por el responsive design y de las que a\u00fan no se han lanzado a la piscina, hay muchas que optan por dise\u00f1os fluidos, de una sola columna, textos y botones grandes. Estos <strong>h\u00edbridos desktop\/mobile<\/strong> pueden permitirnos mejorar la experiencia del usuario si no queremos apostar directamente por el responsive design, e incluso pueden resultar la mejor opci\u00f3n en caso de detectar, por ejemplo, que muchos de nuestros usuarios nos abren desde Gmail App.<br \/>\nEn cualquier caso, el consejo es que dej\u00e9is de pensar en emails para clientes de escritorio\/web y deis igual importancia a los dispositivos m\u00f3viles, que ya suponen <a title=\"Email Marketing open rate in 2013\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/tasa-de-apertura-del-email-marketing-en-2013\/\" target=\"_blank\" rel=\"noopener\"><strong>m\u00e1s de la mitad de las aperturas del email marketing.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hemos hablado mucho \u00faltimamente del responsive email design en nuestro blog, y en los foros y comunidades de discusi\u00f3n de desarrolladores tambi\u00e9n es uno de los temas m\u00e1s candentes (puede sonar raro que este boom suceda a\u00f1os despu\u00e9s de su equivalente en web, pero ya hemos hablado de las limitaciones que impone el canal y [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,63],"tags":[],"post_folder":[],"class_list":["post-3146","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-movil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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