{"id":3232,"date":"2014-09-29T07:16:59","date_gmt":"2014-09-29T07:16:59","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=3232"},"modified":"2014-09-29T07:16:59","modified_gmt":"2014-09-29T07:16:59","slug":"dell-micro-personalizacion-en-la-hora-de-envio","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/dell-micro-personalizacion-en-la-hora-de-envio\/","title":{"rendered":"DELL: Micro-personalisation at shipping time"},"content":{"rendered":"<p>La semana pasada habl\u00e1bamos de cu\u00e1l es el mejor momento para el env\u00edo de las campa\u00f1as de email, y estos d\u00edas nos hemos encontrado con un ejemplo del uso de estos datos que recopilamos, llevado al nivel m\u00e1s micro. Dell decidi\u00f3 personalizar la hora de env\u00edo de los emails en base a los datos de apertura hist\u00f3ricos de cada usuario.<!--more--> Sin duda una gran idea para mejorar los resultados de sus campa\u00f1as, aunque por supuesto, implica una gran dedicaci\u00f3n y tiempo dedicado a tratar la informaci\u00f3n de que disponemos.<br \/>\n<span style=\"color: #000000;\">Aqu\u00ed ten\u00e9is una breve entrevista a\u00a0Dave Sierk, Consumer and Small Business Strategist de Dell, en la que nos explica por qu\u00e9 tomaron esta decisi\u00f3n y c\u00f3mo lo llevaron a cabo:<\/span><br \/>\n<iframe src=\"\/\/www.youtube.com\/embed\/vdlcjpStEVE\" width=\"600\" height=\"380\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>La semana pasada habl\u00e1bamos de cu\u00e1l es el mejor momento para el env\u00edo de las campa\u00f1as de email, y estos d\u00edas nos hemos encontrado con un ejemplo del uso de estos datos que recopilamos, llevado al nivel m\u00e1s micro. Dell decidi\u00f3 personalizar la hora de env\u00edo de los emails en base a los datos de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,37],"tags":[],"post_folder":[],"class_list":["post-3232","post","type-post","status-publish","format-standard","hentry","category-analisis-metricas","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DELL: Micro-personalizaci\u00f3n en la hora de env\u00edo - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/dell-micro-personalizacion-en-la-hora-de-envio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DELL: Micro-personalizaci\u00f3n en la hora de env\u00edo - Digital Response\" \/>\n<meta property=\"og:description\" content=\"La semana pasada habl\u00e1bamos de cu\u00e1l es el mejor momento para el env\u00edo de las campa\u00f1as de email, y estos d\u00edas nos hemos encontrado con un ejemplo del uso de estos datos que recopilamos, llevado al nivel m\u00e1s micro. 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