{"id":33132,"date":"2026-07-09T11:51:35","date_gmt":"2026-07-09T09:51:35","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=33132"},"modified":"2026-07-09T14:06:37","modified_gmt":"2026-07-09T12:06:37","slug":"como-eroski-redujo-un-60-el-tiempo-de-produccion-de-sus-campanas-crm","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-eroski-redujo-un-60-el-tiempo-de-produccion-de-sus-campanas-crm\/","title":{"rendered":"Escalar sin aumentar la complejidad operativa:  C\u00f3mo Eroski redujo un 60% el tiempo de producci\u00f3n de sus campa\u00f1as CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33132\" class=\"elementor elementor-33132\">\n\t\t\t\t<div class=\"elementor-element elementor-element-908789b e-flex e-con-boxed e-con e-parent\" data-id=\"908789b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11cb85c elementor-widget elementor-widget-text-editor\" data-id=\"11cb85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Muchas empresas ya disponen de una plataforma potente como Salesforce Marketing Cloud. Sin embargo, el verdadero reto no suele estar en la tecnolog\u00eda, sino en la forma de operar sobre ella.<\/span><\/p><p><span style=\"font-weight: 400;\">Procesos manuales, dependencias entre equipos, campa\u00f1as que requieren demasiadas horas de producci\u00f3n y una creciente complejidad operativa terminan limitando la capacidad del equipo de marketing para innovar y responder con agilidad.<\/span><\/p><p><span style=\"font-weight: 400;\">En este caso de \u00e9xito descubrir\u00e1s c\u00f3mo Eroski, junto a Digital Response, redise\u00f1\u00f3 sus operaciones CRM para reducir dr\u00e1sticamente los tiempos de producci\u00f3n, aumentar la autonom\u00eda del equipo y construir una base preparada para seguir creciendo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8e599 elementor-widget elementor-widget-elementskit-heading\" data-id=\"ad8e599\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"ekit-heading--title elementskit-section-title\">\u00bfQu\u00e9 aprender\u00e1s en este ebook?<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7df81 elementor-widget elementor-widget-text-editor\" data-id=\"4a7df81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"746\" data-end=\"772\">In this ebook you will discover:<\/p><p data-start=\"774\" data-end=\"942\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b><span style=\"font-weight: 400;\">C\u00f3mo detectar los principales cuellos de botella que ralentizan la producci\u00f3n de campa\u00f1as CRM.<\/span><\/p><p data-start=\"944\" data-end=\"1120\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b><span style=\"font-weight: 400;\">Qu\u00e9 procesos pueden automatizarse para reducir tareas manuales y minimizar errores.<\/span><\/p><p data-start=\"1122\" data-end=\"1305\"><b><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><span style=\"font-weight: 400;\">C\u00f3mo optimizar Salesforce Marketing Cloud para ganar agilidad sin renunciar a la personalizaci\u00f3n.<\/span><\/b><\/p><p data-start=\"1307\" data-end=\"1477\"><b><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a><\/b><span style=\"font-weight: 400;\">C\u00f3mo estructurar una operaci\u00f3n CRM m\u00e1s escalable y preparada para asumir un mayor volumen de campa\u00f1as.<\/span><\/p><p data-start=\"1479\" data-end=\"1704\"><b><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><span style=\"font-weight: 400;\">Qu\u00e9 cambios organizativos y tecnol\u00f3gicos permitieron mejorar la eficiencia del equipo de marketing.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8fc33 elementor-widget elementor-widget-elementskit-heading\" data-id=\"1c8fc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Descubre c\u00f3mo una revisi\u00f3n de los procesos, la automatizaci\u00f3n operativa y una mejor arquitectura de campa\u00f1as pueden convertir Salesforce Marketing Cloud en una plataforma mucho m\u00e1s eficiente, escalable y preparada para el crecimiento.<\/span><\/p>\n<p><b>Descarga ahora el ebook y conoce c\u00f3mo Eroski transform\u00f3 sus operaciones CRM junto a Digital Response.<\/b><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416ffb2 e-flex e-con-boxed e-con e-parent\" data-id=\"416ffb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a8158 elementor-widget elementor-widget-shortcode\" data-id=\"d3a8158\" data-element_type=\"widget\" data-e-type=\"widget\" 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autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fName\" \/><\/span> <\/label>\n<\/p>\n<p><label>Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fSurname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fSurname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (We recommend that you use a corporate email address.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"fEmail\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions3\" \/><\/span> <\/label>\n<\/p>\n<p><label>Which is the main provider you use to send Email and Marketing Automation campaigns?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions4\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fOptions4\"><option value=\"\"><\/option><option value=\"Adobe\">Adobe<\/option><option value=\"Bloomreach\">Bloomreach<\/option><option value=\"Braze\">Braze<\/option><option value=\"Eloqua\">Eloqua<\/option><option value=\"Emarsys\">Emarsys<\/option><option value=\"Klaviyo\">Klaviyo<\/option><option value=\"Mailchimp\">Mailchimp<\/option><option value=\"Marketo\">Marketo<\/option><option value=\"Oracle Responsys\">Oracle Responsys<\/option><option value=\"Salesforce\">Salesforce<\/option><option value=\"Selligent\">Selligent<\/option><option value=\"Otro\">Another<\/option><option value=\"Lo desconozco\">I do not know<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> If you selected \"Other\", please indicate here<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions5\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions5\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions2\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"fOptions2\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I understand and accept the <a href=\"https:\/\/www.digitalresponse.es\/en\/politica-privacidad\/\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_5f0f5e5f33945135b874349cfbed4fb9\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_5f0f5e5f33945135b874349cfbed4fb9\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1667277486');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    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Sin embargo, el verdadero reto no suele estar en la tecnolog\u00eda, sino en la forma de operar sobre ella. Procesos manuales, dependencias entre equipos, campa\u00f1as que requieren demasiadas horas de producci\u00f3n y una creciente complejidad operativa terminan limitando la capacidad del equipo de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":33152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[259],"post_folder":[],"class_list":["post-33132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-eroski2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escalar sin aumentar la complejidad operativa: C\u00f3mo Eroski redujo un 60% el tiempo de producci\u00f3n de sus campa\u00f1as CRM - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-eroski-redujo-un-60-el-tiempo-de-produccion-de-sus-campanas-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escalar sin aumentar la complejidad operativa: C\u00f3mo Eroski redujo un 60% el tiempo de producci\u00f3n de sus campa\u00f1as CRM - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Muchas empresas ya disponen de una plataforma potente como Salesforce Marketing Cloud. 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