{"id":3377,"date":"2014-10-01T08:22:26","date_gmt":"2014-10-01T06:22:26","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=3377"},"modified":"2014-10-01T08:22:26","modified_gmt":"2014-10-01T06:22:26","slug":"estudio-de-bluehornet-el-email-marketing-desde-la-perspectiva-del-usuario","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/estudio-de-bluehornet-el-email-marketing-desde-la-perspectiva-del-usuario\/","title":{"rendered":"BlueHornet study: Email marketing from the user's perspective"},"content":{"rendered":"<p>El pasado abril, la compa\u00f1\u00eda Bluehornet publicaba <a href=\"http:\/\/info.digitalriver.com\/rs\/digitalriver\/images\/Report_Consumer-Views-of-Email-Marketing_2013_web_(2).pdf\" target=\"_blank\" rel=\"noopener\">un estudio sobre lo que los usuarios pensaban y esperaban del email marketing<\/a>. Se trata de una voz de la que no solemos o\u00edr en primera persona. Buscamos respuestas en las tasas de apertura, reactividad, conversi\u00f3n,&#8230;<!--more--> pero Bluehornet tuvo la gran idea de preguntarles directamente y hacer del email algo m\u00e1s humano. En este video, muy recomendable, preguntan a usuarios del email marketing que piensan \u00a0que es lo mejor y lo peor de este canal y qu\u00e9 esperan de \u00e9l:<br \/>\n<iframe src=\"\/\/www.youtube.com\/embed\/Rwh_pd1nPjE\" width=\"600\" height=\"340\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nAqu\u00ed un resumen de las respuestas que los usuarios dan en el v\u00eddeo:<\/p>\n<h3>\u00bfQu\u00e9 te gusta del email marketing?<\/h3>\n<p>\u00abQue me permite aceder de forma directa y r\u00e1pida a lo que quiero\u00bb<br \/>\n\u00abQue me leen la mente y me ofrecen lo que quiero cuando lo quiero\u00bb<br \/>\n\u00abMe permite encontrar las mejores ofertas\u00bb<\/p>\n<h3>\u00bfQu\u00e9 odias del email marketing?<\/h3>\n<p>\u00abLa cantidad de emails que me env\u00edan\u00bb<br \/>\n\u00abla frecuencia de los emails que me env\u00edan\u00bb<br \/>\n\u00abQue me env\u00eden emails que no he solicitado o que no tienen nada que ver con mis intereses\u00bb<\/p>\n<h3>\u00bfEs importante el dise\u00f1o de un email?<\/h3>\n<p>\u00abSolo disponemos de unos segundos para escanear la informaci\u00f3n, m\u00e1s le vale tener una buena estructura y dise\u00f1o\u00bb<\/p>\n<h3>\u00bfQu\u00e9 le pedir\u00edas al email marketing?<\/h3>\n<p>\u00abQue se ajusten a mis necesidades\u00bb<br \/>\n\u00abQue\u00a0el contenido est\u00e9 personalizado seg\u00fan mis intereses\u00bb<br \/>\n\u00abHumor\u00bb<br \/>\n\u00abRespeto, utiliza mi correo para lo que te lo he ofrecido y para nada m\u00e1s\u00bb<br \/>\nNo dej\u00e9is de descargar <a title=\"Bluehornet: estudio sobre la perspectiva del usuario en email marketing\" href=\"http:\/\/info.digitalriver.com\/rs\/digitalriver\/images\/Report_Consumer-Views-of-Email-Marketing_2013_web_(2).pdf\" target=\"_blank\" rel=\"noopener\">el informe completo<\/a> y descubrir qu\u00e9 m\u00e1s encontr\u00f3 Bluehornet en este interesante acercamiento al usuario.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/09\/Captura-de-pantalla-2014-09-22-a-las-17.11.12.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3379\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/09\/Captura-de-pantalla-2014-09-22-a-las-17.11.12.png\" alt=\"Captura de pantalla 2014-09-22 a la(s) 17.11.12\" width=\"786\" height=\"529\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Last April, the company Bluehornet published a study on what users thought and expected from email marketing. This is a voice we don't usually hear from in the first person. We are looking for answers on open rates, reactivity, conversion,...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[],"post_folder":[],"class_list":["post-3377","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio de BlueHornet: El email marketing desde la perspectiva del usuario - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/estudio-de-bluehornet-el-email-marketing-desde-la-perspectiva-del-usuario\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio de BlueHornet: El email marketing desde la perspectiva del usuario - Digital Response\" \/>\n<meta property=\"og:description\" content=\"El pasado abril, la compa\u00f1\u00eda Bluehornet publicaba un estudio sobre lo que los usuarios pensaban y esperaban del email marketing. Se trata de una voz de la que no solemos o\u00edr en primera persona. 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