{"id":3425,"date":"2014-10-27T07:52:36","date_gmt":"2014-10-27T06:52:36","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=3425"},"modified":"2014-10-27T07:52:36","modified_gmt":"2014-10-27T06:52:36","slug":"la-presencia-del-email-marketing-en-e-commerce-resultados-del-marketingsherpa-e-commerce-benchmark-study-2014","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/la-presencia-del-email-marketing-en-e-commerce-resultados-del-marketingsherpa-e-commerce-benchmark-study-2014\/","title":{"rendered":"La presencia del Email Marketing en e-commerce. Resultados del MarketingSherpa E-commerce Benchmark Study 2014"},"content":{"rendered":"<p>Recogemos en este post los <em>insights<\/em> que nos han parecido m\u00e1s interesantes respecto a c\u00f3mo los responsables de e-commerce utilizan el email marketing para alcanzar sus objetivos y que se desprenden del The MarketingSherpa E-commerce Benchmark Study 2014. El benchmark completo lo puedes <a href=\"http:\/\/www.marketingsherpa.com\/offers\/2014-ecommerce-marketing\/\" target=\"_blank\" rel=\"noopener\">descargar aqu\u00ed<\/a>.<!--more--><br \/>\n<strong>1. El Email es, junto al tr\u00e1fico org\u00e1nico, el principal canal para la generaci\u00f3n de tr\u00e1fico al site<\/strong>. Esto se produce en todo tipo de e-commerce, sea cu\u00e1l sea el rango de facturaci\u00f3n (de 10.000$ hasta m\u00e1s de 100M$). Otro elemento destacable es que <strong>a medida que aumenta el nivel de facturaci\u00f3n del e-commerce, aumenta tambi\u00e9n el uso del email marketing<\/strong> (hasta un 70%), mientras que los medios sociales decrecen m\u00e1s de un 40%.<br \/>\n<figure id=\"attachment_3428\" aria-describedby=\"caption-attachment-3428\" style=\"width: 1293px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/channels_revenue.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3428 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/channels_revenue.png\" alt=\"Canales generadores de tr\u00e1fico\" width=\"1293\" height=\"504\" \/><\/a><figcaption id=\"caption-attachment-3428\" class=\"wp-caption-text\">Source: MarketingSherpa<\/figcaption><\/figure><br \/>\n2.\u00a0<strong>9 de cada 10 e-commerce invierten en Email Marketing<\/strong>, siendo el canal en el que la mayor\u00eda de participantes del benchmark afirma invertir. Televisi\u00f3n y radio, sin embargo, son los los canales con menos peso en el presupuesto.<br \/>\n<figure id=\"attachment_3432\" aria-describedby=\"caption-attachment-3432\" style=\"width: 663px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/channels_invest.png\"><img decoding=\"async\" class=\"wp-image-3432 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/channels_invest.png\" alt=\"channels_invest\" width=\"663\" height=\"593\" \/><\/a><figcaption id=\"caption-attachment-3432\" class=\"wp-caption-text\">Source: MarketingSherpa<\/figcaption><\/figure><br \/>\n<strong>3.\u00a0Es sobre todo, en las industrias del textil en general (retail), donde el Email destaca como la principal fuente de generaci\u00f3n de tr\u00e1fico.<\/strong><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/channels_141014.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-3427 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/channels_141014.png\" alt=\"Inversi\u00f3n por canal\" width=\"907\" height=\"436\" \/><\/a> <a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/industrias_141014.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3439 aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/industrias_141014.png\" alt=\"industrias_141014\" width=\"257\" height=\"238\" \/><\/a><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Recogemos en este post los insights que nos han parecido m\u00e1s interesantes respecto a c\u00f3mo los responsables de e-commerce utilizan el email marketing para alcanzar sus objetivos y que se desprenden del The MarketingSherpa E-commerce Benchmark Study 2014. El benchmark completo lo puedes descargar aqu\u00ed.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[],"post_folder":[],"class_list":["post-3425","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La presencia del Email Marketing en e-commerce. 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El benchmark completo lo puedes descargar aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/la-presencia-del-email-marketing-en-e-commerce-resultados-del-marketingsherpa-e-commerce-benchmark-study-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-27T06:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/channels_141014.png\" \/>\n\t<meta property=\"og:image:width\" content=\"907\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/la-presencia-del-email-marketing-en-e-commerce-resultados-del-marketingsherpa-e-commerce-benchmark-study-2014\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/la-presencia-del-email-marketing-en-e-commerce-resultados-del-marketingsherpa-e-commerce-benchmark-study-2014\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"La presencia del Email Marketing en e-commerce. 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