{"id":3442,"date":"2014-11-10T08:04:25","date_gmt":"2014-11-10T07:04:25","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=3442"},"modified":"2014-11-10T08:04:25","modified_gmt":"2014-11-10T07:04:25","slug":"checklist-para-evitar-errores-en-una-campana-de-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/checklist-para-evitar-errores-en-una-campana-de-email-marketing\/","title":{"rendered":"Checklist para evitar errores en una campa\u00f1a de Email Marketing"},"content":{"rendered":"<p class=\"p1\">Uno de los aspectos cruciales cuando se ejecuta una campa\u00f1a de email marketing , consiste en <strong>verificar que no haya ning\u00fan error<\/strong>.\u00a0La ejecuci\u00f3n del email marketing requiere una gran dosis de <strong>atenci\u00f3n a los detalles<\/strong>, lo cual es dif\u00edcil de mantener cuando se trabaja con urgencias y realizando m\u00faltiples tareas a la vez.<\/p>\n<p><!--more--><\/p>\n<p class=\"p1\">En el siguiente ejemplo mostramos una campa\u00f1a de una conocida marca de cosm\u00e9tica en la que un error en el precio de un producto, requiri\u00f3 el env\u00edo de nuevo del emailing con el precio corregido.\u00a0Aparte del impacto negativo desde un punto de vista de\u00a0la imagen de marca, posiblemente hubo usuarios que solicitaron el producto a 26\u20ac por as\u00ed verlo anunciado en el primer email.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/comprartiva.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3444 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/comprartiva.png\" alt=\"error en precio\" width=\"931\" height=\"732\" \/><\/a><\/p>\n<p class=\"p1\">Las principales \u00e1reas que deber\u00edan de verificarse antes de lanzar una campa\u00f1a para evitar situaciones como esta (as\u00ed lo hacemos en Digital Response) son:<\/p>\n<ul>\n<li class=\"p1\">Los elements del set-up (segmento, from email, reply to, etc.)<\/li>\n<li class=\"p1\">Elementos de dise\u00f1o y maquetaci\u00f3n (previsualizaci\u00f3n en m\u00faltiples clientes email y dispositivos, respeto de las gu\u00edas de estilo de la marca, etc.)<\/li>\n<li class=\"p1\">Informaci\u00f3n de producto (cat\u00e1logo actualizado en el site, stock disponible, identificaci\u00f3n de la moneda y precio de cada mercado, etc.)<\/li>\n<li class=\"p1\">Cumplimiento de los requerimientos legales<\/li>\n<li class=\"p1\">Copy (faltas ortogr\u00e1ficas, traducciones adecuadas, errores gramaticales, etc.)<\/li>\n<li class=\"p1\">Links (botones e im\u00e1genes linkan al sitio correcto,&#8230;)<\/li>\n<li class=\"p1\">Etiquetas Alt en las im\u00e1genes.<\/li>\n<li class=\"p1\">Analytics (tags de Google Analytics y otros trackings)<\/li>\n<\/ul>\n<p class=\"p1\">En Digital Response seguimos un proceso de verificaci\u00f3n a partir de una checklist. <a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2014\/10\/Digital-Response-Checklist.xlsx\" target=\"_blank\" rel=\"noopener\">En el siguiente\u00a0enlace podr\u00e1s descargarte un\u00a0excel con esta lista<\/a>. Esperamos que sea de tu ayuda.<\/p>\n<p class=\"p1\">Si quer\u00e9is ver un ejemplo de una buena estrategia ante un error en un env\u00edo, no os perd\u00e1is <a title=\"Email marketing best practices: apologising (Mini Case)\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/best-practices-de-email-marketing-pedir-disculpas-caso-mini\/\" target=\"_blank\" rel=\"noopener\">este caso de MINI.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los aspectos cruciales cuando se ejecuta una campa\u00f1a de email marketing , consiste en verificar que no haya ning\u00fan error.\u00a0La ejecuci\u00f3n del email marketing requiere una gran dosis de atenci\u00f3n a los detalles, lo cual es dif\u00edcil de mantener cuando se trabaja con urgencias y realizando m\u00faltiples tareas a la vez.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,37],"tags":[],"post_folder":[],"class_list":["post-3442","post","type-post","status-publish","format-standard","hentry","category-agencia-email-marketing","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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