{"id":4138,"date":"2015-05-11T09:05:22","date_gmt":"2015-05-11T07:05:22","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=4138"},"modified":"2015-05-11T09:05:22","modified_gmt":"2015-05-11T07:05:22","slug":"claves-email-marketing-exito","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/claves-email-marketing-exito\/","title":{"rendered":"5 keys to successful email marketing"},"content":{"rendered":"<p>5 claves que todo profesional del email marketing deber\u00eda aplicar para tener \u00e9xito en su profesi\u00f3n.<!--more--><br \/>\n<strong>1. Conocer la oferta de proveedores tecnol\u00f3gicos y agencias.<\/strong><br \/>\nUna vez reconocidas las necesidades actuales y futuras en el \u00e1mbito del Email Marketing en tu organizaci\u00f3n, ser\u00e1 fundamental encontrar a los partners que te ayudar\u00e1n al desarrollo de tu trabajo. Prioritaria ser\u00e1 la selecci\u00f3n de un buen ESP, adaptado a la realidad de tu negocio.<strong> <a href=\"https:\/\/www.digitalresponse.es\/en\/elegir-herramienta-email-marketing\/\" target=\"_blank\" rel=\"noopener\">En este enlace encontrar\u00e1s una\u00a0gu\u00eda para contratar a un ESP<\/a><\/strong>. Si decides externalizar la gesti\u00f3n del email marketing en una agencia, <strong>pide referencias concretas y solicita casos de \u00e9xito<\/strong>, es la mejor manera de pulsar la idoneidad de la agencia en tu proyecto.<br \/>\n<a title=\"Email Marketing Tools\" href=\"https:\/\/www.digitalresponse.es\/en\/guia-de-herramientas-de-email-marketing-infografia\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4152\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/herramientas-email-marketing.jpg\" alt=\"herramientas email marketing\" width=\"850\" height=\"193\" \/><\/a><br \/>\n<strong>2. Vincula env\u00edos, aperturas y clicks con revenue y\/o visitas.<\/strong><br \/>\nEs fundamental que tengas una m\u00e9trica que refleje el impacto del email marketing en tu organizaci\u00f3n. Salvo casos excepcionales, la norma es que el email sirva para generar visitas y\/o generar ventas. Estableciendo la relaci\u00f3n directa entre el origen (campa\u00f1a email) y la conversi\u00f3n (visita, venta) y monitoriz\u00e1ndola en el tiempo, podr\u00e1s demostrar el impacto real de tu trabajo en el seno del departamento de marketing. <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/?s=m%C3%A9tricas+financieras\" target=\"_blank\" rel=\"noopener\"><strong>En este enlace encontrar\u00e1s\u00a0tres posts sobre el tema<\/strong><\/a>.<br \/>\n<strong>3. M\u00e1xima atenci\u00f3n al detalle<\/strong>.<br \/>\nLlevar a cabo una campa\u00f1a de email marketing sin errores y optimizada exige estar muy atentos a cada detalle de la misma. No descuides ning\u00fan aspecto y valida, antes de llevar a cabo el env\u00edo final, que el email se visualizar\u00e1 bien en todos los dispositivos, navegadores y clientes email. <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/checklist-para-evitar-errores-en-una-campana-de-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Te dejamos esta checklist con los aspectos clave a seguir para evitar errores.<\/strong><\/a><br \/>\n<strong>4. Impl\u00edcate en el proceso de captaci\u00f3n de registros.<\/strong><br \/>\nUna base de datos de mala calidad es, junto a las prisas, el peor enemigo que tenemos los email marketers. En la medida de lo posible incluye\u00a0un campo que indique el origen del registro, de modo que te sea f\u00e1cil exponer porqu\u00e9 puede ser interesante dejar de captar sobre un origen y potenciar otro.<br \/>\n<strong>5. Monitoriza a tu competencia.<\/strong><br \/>\nSi controlas qu\u00e9 tipo de ofertas, asuntos, dise\u00f1os y frecuencias de env\u00edo utiliza tu competencia, tendr\u00e1s opci\u00f3n de probar nuevas f\u00f3rmulas (copiando o inspir\u00e1ndote en ellas). Es recomendable que adem\u00e1s de suscribirte a la newsletter de las empresas de tu sector, lo hagas en aquellas de otros afines o que utilizan de un modo muy intensivo el email en su marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>5 claves que todo profesional del email marketing deber\u00eda aplicar para tener \u00e9xito en su profesi\u00f3n.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,37],"tags":[],"post_folder":[],"class_list":["post-4138","post","type-post","status-publish","format-standard","hentry","category-agencia-email-marketing","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 claves para que tu email marketing tenga \u00e9xito - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/claves-email-marketing-exito\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 claves para que tu email marketing tenga \u00e9xito - 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