{"id":4142,"date":"2015-04-29T09:00:03","date_gmt":"2015-04-29T07:00:03","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=4142"},"modified":"2015-04-29T09:00:03","modified_gmt":"2015-04-29T07:00:03","slug":"diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/","title":{"rendered":"Differences between a real-time A\/B test and a traditional A\/B test"},"content":{"rendered":"<p>Contrary to what might appear at first glance, <strong>The email marketing industry is at one of its most exciting times, with the emergence of new vendors and innovative technology solutions.<\/strong> Two companies that are leading this movement and which we at Digital Response follow very closely are <a href=\"http:\/\/8seconds.net\/\" target=\"_blank\" rel=\"noopener\">8 Seconds<\/a> y <a href=\"https:\/\/movableink.com\/\" target=\"_blank\" rel=\"noopener\">Movable Ink<\/a>. <!--more-->These are companies that offer solutions for <strong>real-time email marketing and contextual marketing<\/strong>.<br \/>\nOne of the most obvious applications for email marketing professionals offered by companies such as these is the creation of <strong>Real-time A\/B testing<\/strong>. The great advantage of real-time A\/B testing is that the \"winning\" version is shown to all users except those \"necessary\" to determine that one version is better than another. Let's see it with an example:<\/p>\n<ul>\n<li><strong>Traditional A\/B test<\/strong>Suppose we want to test two different CTAs and we apply the 10-10-80 method. <strong>This method consists of sending to one 10% in the database version A, to another 10% version B and, after sufficient time to have obtained conclusive results, to the remaining 80% the winning version.<\/strong>. In absolute numbers, if the database was 200,000 users, the winning version would reach 180,000 users.<\/li>\n<\/ul>\n<figure id=\"attachment_4143\" aria-describedby=\"caption-attachment-4143\" style=\"width: 814px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4143 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png\" alt=\"M\u00e9todo 10-10-80\" width=\"814\" height=\"366\" \/><\/a><figcaption id=\"caption-attachment-4143\" class=\"wp-caption-text\">Method 10-10-80<\/figcaption><\/figure>\n<ul>\n<li><strong>Real-time A\/B testing<\/strong>. In this method,<strong> We send, in a first and unique shipment, version A to the 50% of the base and version B to the remaining 50%. After the first few hours (let's say 2 hours) there will have been a sufficient number of openings of version A and version B to draw statistically conclusive conclusions as to which of the 2 versions is obtaining a higher CTO.<\/strong>. As soon as it is concluded which version is the winner, the \"losing\" content (the images) of the emails that remain in the mailboxes without having been opened yet, will be replaced by the winning version. When the emails are opened, the good version will be displayed. In the example of the 200,000 user database, we see how a real-time A\/B test will show the winning version to 195,000 people, that is 15,000 more users than the traditional version.<\/li>\n<\/ul>\n<p><figure id=\"attachment_4144\" aria-describedby=\"caption-attachment-4144\" style=\"width: 823px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/realtime.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-4144\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/realtime.png\" alt=\"Real Time A\/B test\" width=\"823\" height=\"246\" \/><\/a><figcaption id=\"caption-attachment-4144\" class=\"wp-caption-text\">Real Time A\/B test<\/figcaption><\/figure><br \/>\nAs we can see, carrying out an A\/B test in real time allows you to optimise the results, thus maximising the reach of the winning version. We are confident that more and more companies will opt to introduce this type of innovation in their email marketing programmes.<\/p>","protected":false},"excerpt":{"rendered":"<p>A diferencia de lo que podr\u00eda parecer a primera vista, la industria del Email Marketing se encuentra en uno de los momentos m\u00e1s interesantes, con la aparici\u00f3n de nuevos proveedores y soluciones\u00a0tecnol\u00f3gicas muy innovadoras. Dos compa\u00f1\u00edas que est\u00e1n liderando este movimiento y a las que desde Digital Response seguimos con mucha atenci\u00f3n son 8 Seconds [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,91],"tags":[],"post_folder":[],"class_list":["post-4142","post","type-post","status-publish","format-standard","hentry","category-blog","category-herramientas-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional - Digital Response\" \/>\n<meta property=\"og:description\" content=\"A diferencia de lo que podr\u00eda parecer a primera vista, la industria del Email Marketing se encuentra en uno de los momentos m\u00e1s interesantes, con la aparici\u00f3n de nuevos proveedores y soluciones\u00a0tecnol\u00f3gicas muy innovadoras. Dos compa\u00f1\u00edas que est\u00e1n liderando este movimiento y a las que desde Digital Response seguimos con mucha atenci\u00f3n son 8 Seconds [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-29T07:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional\",\"datePublished\":\"2015-04-29T07:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/\"},\"wordCount\":486,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png\",\"articleSection\":[\"Blog\",\"Herramientas de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/\",\"url\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/\",\"name\":\"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png\",\"datePublished\":\"2015-04-29T07:00:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/","og_locale":"en_GB","og_type":"article","og_title":"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional - Digital Response","og_description":"A diferencia de lo que podr\u00eda parecer a primera vista, la industria del Email Marketing se encuentra en uno de los momentos m\u00e1s interesantes, con la aparici\u00f3n de nuevos proveedores y soluciones\u00a0tecnol\u00f3gicas muy innovadoras. Dos compa\u00f1\u00edas que est\u00e1n liderando este movimiento y a las que desde Digital Response seguimos con mucha atenci\u00f3n son 8 Seconds [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2015-04-29T07:00:03+00:00","og_image":[{"width":814,"height":366,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png","type":"image\/png"}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional","datePublished":"2015-04-29T07:00:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/"},"wordCount":486,"commentCount":1,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png","articleSection":["Blog","Herramientas de Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/","url":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/","name":"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png","datePublished":"2015-04-29T07:00:03+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/04\/101080.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/diferencias-entre-un-ab-test-en-tiempo-real-y-un-ab-test-tradicional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Diferencias entre un A\/B test en tiempo real y un A\/B test tradicional"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/4142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=4142"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/4142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=4142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=4142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=4142"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=4142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}