{"id":4230,"date":"2015-06-08T08:22:24","date_gmt":"2015-06-08T06:22:24","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=4230"},"modified":"2015-06-08T08:22:24","modified_gmt":"2015-06-08T06:22:24","slug":"el-email-marketing-como-herramienta-de-marketing-relacional","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/el-email-marketing-como-herramienta-de-marketing-relacional\/","title":{"rendered":"Email Marketing as a Relationship Marketing tool"},"content":{"rendered":"<p>Leaving aside the economic metrics, whose nature deserves a separate treatment, in Digital Response we usually analyse the performance of Email Marketing campaigns based on the Open Rate and the Click To Open Rate.<!--more--> Para aquellos que no est\u00e1is familiarizados con estas m\u00e9tricas, aqu\u00ed ten\u00e9is su descripci\u00f3n:<\/p>\n<ul>\n<li><strong>Abridores:<\/strong> usuarios \u00fanicos que han abierto, como m\u00ednimo, un email en una campa\u00f1a.<br \/>\nLos cinco factores que inciden directamente en el comportamiento de apertura de un email, son: el from (la identificaci\u00f3n del remitenete), el asunto, el momento del env\u00edo (d\u00eda y hora), la experiencia previa que el usuario haya tenido con otros emails recibidos de la marca y finalmente lo relativo a la entregabilidad. Una tasa de apertura pobre, puede mejorarse si se identifica cu\u00e1l o cu\u00e1les de estos factores inciden en estos resultados y optimiz\u00e1ndolos<\/li>\n<li><strong>Clickadores:<\/strong> usuarios \u00fanicos que han hecho, como m\u00ednimo, un click tras abrir un email en una campa\u00f1a. Los tres factores clave que inciden en el ratio de click, son la oferta, el factor de relevancia del contenido respecto a las expectativas del usuario y el n\u00famero de enlaces clickables.<\/li>\n<li><strong>Click To Open (reactividad)<\/strong>: clickadores por cada 100 abridores.<br \/>\nLa reactividad es una m\u00e9trica que indica el grado de inter\u00e9s del contenido entre nuestra audiencia.Hemos analizado la evoluci\u00f3n anual de las bases de datos de una empresa del sector Turismo y otra del sector Retail desde la perspectiva del Open Rate y el Click To Open. Las dos bases de datos guardan similitudes: la principal fuente de captaci\u00f3n de datos ha sido offline (Hoteles en un caso y tiendas a pie de calle en el otro). Por otro lado, en ambos casos no se ha llevado a cabo ninguna acci\u00f3n de captaci\u00f3n online, es decir, los registros online se han producido de forma org\u00e1nica (registro en el site y el e-commerce).<\/li>\n<\/ul>\n<p><strong>\u00a0Open Rate<\/strong><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/turismo_open_rate.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4232 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/turismo_open_rate.png\" alt=\"turismo_open_rate\" width=\"1020\" height=\"353\" \/><\/a><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-4233 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png\" alt=\"retail_open_rate\" width=\"1008\" height=\"332\" \/><\/a><br \/>\nEn ambos casos se percibe una tendencia al alza en el open rate en ambas bases de datos.\u00a0<strong>En el caso de la empresa de Turismo, el incremento en el open rate en los \u00faltimos doce meses ha sido de un 60%.<\/strong> <strong>En el retailer, el incremento ha sido de un 30%<\/strong>. Una factor importante en el incremento del open rate responde a acciones espec\u00edficas llevadas a cabo a lo largo del a\u00f1o, como la implementaci\u00f3n de AB testing de from emails y asuntos, la mejora de la entregabilidad o la limpieza de la base de datos. Un aspecto muy relevante es que a\u00a0pesar de haber incrementado el n\u00famero de env\u00edos mensuales significativamente a lo largo del a\u00f1o, los usuarios siguen manteniendo\u00a0el inter\u00e9s en descubrir qu\u00e9 contenido tiene para ellos las marcas. <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/volumenes-de-envio-bajas-y-revenue-en-email-marketing\/\" target=\"_blank\" rel=\"noopener\">En este post hablamos sobre la relaci\u00f3n entre vol\u00famenes de env\u00edo, bajas y revenue por email.<\/a><\/strong><br \/>\n<strong>Click To Open<\/strong><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/turismo_click_to_open.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-4236 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/turismo_click_to_open.png\" alt=\"turismo_click_to_open\" width=\"1019\" height=\"342\" \/><\/a><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_click_to_open.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4237 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_click_to_open.png\" alt=\"retail_click_to_open\" width=\"1021\" height=\"338\" \/><\/a><br \/>\n<strong>En el caso del Click To Open vemos que la tendencia es la opuesta. En la empresa de Turismo ha ido decreciendo un 40%, mientras que en retail lo ha hecho un 23%.<\/strong> A diferencia de lo que sucede con la mejora del open rate, la mejora del click to open es m\u00e1s dif\u00edcil de lograr. Las dos principales resistencias que nos encontramos en la agencia a la hora de implementar cambios que mejoren el click to open son:<\/p>\n<ul>\n<li><strong>Restricciones desde el punto de vista del branding<\/strong>. Por ejemplo, a menudo se prima el respeto al posicionamiento de la marca sacrific\u00e1ndose otros aspectos m\u00e1s comerciales (descuentos, calls to cati\u00f3n).<\/li>\n<li><strong>Un exceso de orientaci\u00f3n al producto<\/strong>. Nos encontramos que muchas empresas, a pesar de tener departamentos de CRM y esforzarse por llevar a cabo un marketing verdaderamente relacional (link), siguen actuando bajo un<strong> paradigma de producto\/mercado<\/strong>. En este contexto, el Email Marketing se ve como un canal eficaz para comunicar novedades de producto a toda la base de datos, y no como una herramienta de <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/marketing-relacional-vs-marketing-transaccional\/\" target=\"_blank\" rel=\"noopener\">relationship marketing<\/a><\/strong> que permite comunicar el a cada grupo de usuarios los contenidos que mejor respuesta tendr\u00e1n ene ellos.<\/li>\n<\/ul>\n<p>Desde Digital Response consideramos que las restricciones de branding pueden estar, en la mayor\u00eda de los casos, justificadas, de modo que se trata que los profesionales del Email Marketing encontremos el modo hacer un email marketing m\u00e1s \u00e1gil que respete la imagen de marca (un caso paradigm\u00e1tico en este sentido ser\u00eda el <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/\" target=\"_blank\" rel=\"noopener\">responsive email design<\/a><\/strong>). En cuanto a la segunda gran resistencia, la excesiva orientaci\u00f3n al producto, es clave ser pedag\u00f3gico y justificar con n\u00fameros y datos los beneficios que supone un abordaje verdaderamente relacional entre la empresa y sus clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Leaving aside the economic metrics, whose nature deserves a separate treatment, in Digital Response we usually analyse the performance of Email Marketing campaigns based on the Open Rate and the Click To Open Rate.<\/p>","protected":false},"author":5,"featured_media":28111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[130],"post_folder":[],"class_list":["post-4230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-email-marketing","tag-marketing-relacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Email Marketing como herramienta de Marketing Relacional - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/el-email-marketing-como-herramienta-de-marketing-relacional\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Email Marketing como herramienta de Marketing Relacional - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Dejando de un lado las m\u00e9tricas econ\u00f3micas, cuya naturaleza merece un tratamiento aparte, en Digital Response solemos analizar el performance de las campa\u00f1as de Email Marketing a partir del Open Rate y el Click To Open Rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/el-email-marketing-como-herramienta-de-marketing-relacional\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-08T06:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1008\" \/>\n\t<meta property=\"og:image:height\" content=\"332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"El Email Marketing como herramienta de Marketing Relacional\",\"datePublished\":\"2015-06-08T06:22:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/\"},\"wordCount\":800,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/retail_open_rate.png\",\"keywords\":[\"Marketing Relacional\"],\"articleSection\":[\"Blog\",\"Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/\",\"name\":\"El Email Marketing como herramienta de Marketing Relacional - Digital Response\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/retail_open_rate.png\",\"datePublished\":\"2015-06-08T06:22:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/retail_open_rate.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/retail_open_rate.png\",\"width\":1008,\"height\":332},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/el-email-marketing-como-herramienta-de-marketing-relacional\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.digitalresponse.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Email Marketing como herramienta de Marketing Relacional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalresponse.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalresponse\",\"https:\\\/\\\/x.com\\\/dresponse\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digital-response\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/author\\\/jordi-puig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Email Marketing como herramienta de Marketing Relacional - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/el-email-marketing-como-herramienta-de-marketing-relacional\/","og_locale":"en_GB","og_type":"article","og_title":"El Email Marketing como herramienta de Marketing Relacional - Digital Response","og_description":"Dejando de un lado las m\u00e9tricas econ\u00f3micas, cuya naturaleza merece un tratamiento aparte, en Digital Response solemos analizar el performance de las campa\u00f1as de Email Marketing a partir del Open Rate y el Click To Open Rate.","og_url":"https:\/\/www.digitalresponse.es\/en\/el-email-marketing-como-herramienta-de-marketing-relacional\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2015-06-08T06:22:24+00:00","og_image":[{"width":1008,"height":332,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png","type":"image\/png"}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"El Email Marketing como herramienta de Marketing Relacional","datePublished":"2015-06-08T06:22:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/"},"wordCount":800,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png","keywords":["Marketing Relacional"],"articleSection":["Blog","Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/","url":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/","name":"El Email Marketing como herramienta de Marketing Relacional - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png","datePublished":"2015-06-08T06:22:24+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/05\/retail_open_rate.png","width":1008,"height":332},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/el-email-marketing-como-herramienta-de-marketing-relacional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"El Email Marketing como herramienta de Marketing Relacional"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/4230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=4230"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/4230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/28111"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=4230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=4230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=4230"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=4230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}