{"id":4724,"date":"2015-10-19T08:23:05","date_gmt":"2015-10-19T06:23:05","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=4724"},"modified":"2015-10-19T08:23:05","modified_gmt":"2015-10-19T06:23:05","slug":"entregabilidad-deliverability-vs-inbox-placement","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/","title":{"rendered":"Not just deliverability: Deliverability VS Inbox placement"},"content":{"rendered":"

We have talked in several articles about deliverability<\/a>But today we will clarify terms and look at some interesting benchmarking data. Literally, deliverability measures how many of our emails are \"delivered\", i.e. it leaves out bounced emails. However, this reading does not give us a true picture of what is happening with our email. In the past, when we have talked about deliverability, we have not only referred to \"delivered\" messages, but also to those that are delivered to the inbox<\/strong>. The English term that refers to this data is the \"inbox placement<\/strong>. With this terminology, it is clearer that we are not only leaving out bounced emails from a mailing, but also those emails that have reached the SPAM folder.
\nAnd here comes the difficulty. Most ESPs do not provide us with information about those emails that go to the SPAM folder.<\/strong>but only give us the \"delivery\" data. Normally, we identify delivery problems when we detect a low opening compared to previous deliveries to the same or similar DBs, however, there are solutions such as Return Path<\/a> o 250OK<\/a> that allow us to identify the percentage of emails that end up in the spam folder. Of the latter, we leave you a infographics<\/strong> about the differences between deliverability and inbox placement, and what happens to an email when it reaches its recipient:
\n\"entregabilidad-250OK\"<\/a>
\nReturn path also offers us their Inbox Placement Benchmark. In this report, they state that 6% of emails end up in the spam folder and they also include a very interesting sector comparison:
\n

\"Inbox<\/a>
Source: Inbox Placement Benchamark by Return Path<\/figcaption><\/figure>
\nThis report also looks at how the impact of the tabs introduced by Gmail<\/strong> in engagement. In this sense, it is advisable not to tell the user to move us to their main tab, as the results show that brands that have accepted Google's decision without further ado still reach their users effectively, while those who have become obsessed with reaching the main tray do not get as good results.
\n
\"Fuente:<\/a>
Source: Return Path's Inbox Placement Benchmark<\/figcaption><\/figure>
\nCould this be because the user has become accustomed to this layout and when visiting the promotions tab is more willing to receive and use the information offered? Could this be because the user is more willing to receive and use the information offered? transparency about the intentions of the email<\/strong> is beneficial to the brand? For an in-depth look at the findings of this Return Path report, download it here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

We've talked in several articles about deliverability, but today we'll clarify terms and look at some very interesting benchmarking data. Literally, deliverability measures how many of our emails are \"delivered\", i.e. it leaves out bounced emails. However, this reading does not give us a true picture of what is happening with our email.<\/p>","protected":false},"author":4,"featured_media":28095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,42],"tags":[],"post_folder":[],"class_list":["post-4724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-entregabilidad"],"acf":[],"yoast_head":"\nNo solo entregabilidad: Deliverability VS Inbox placement - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No solo entregabilidad: Deliverability VS Inbox placement - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hemos hablado en varios art\u00edculos sobre entregabilidad,\u00a0pero hoy aclararemos t\u00e9rminos y veremos algunos datos de referencia muy interesantes. Literalmente, la entregabilidad mide cu\u00e1ntos de nuestros emails \u00abse entregan\u00bb, es decir, deja fuera los emails rebotados. Sin embargo, esta lectura no nos aporta una visi\u00f3n real de lo que est\u00e1 sucediendo con nuestro email.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-19T06:23:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/10\/Return_Path_Inbox_Placement_By_Industry-873x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"873\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alecastellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alecastellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/\"},\"author\":{\"name\":\"alecastellano\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe\"},\"headline\":\"No solo entregabilidad: Deliverability VS Inbox placement\",\"datePublished\":\"2015-10-19T06:23:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/\"},\"wordCount\":463,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/10\/Return_Path_Inbox_Placement_By_Industry-873x1024.jpg\",\"articleSection\":[\"Blog\",\"Entregabilidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/\",\"url\":\"https:\/\/www.digitalresponse.es\/en\/entregabilidad-deliverability-vs-inbox-placement\/\",\"name\":\"No solo entregabilidad: Deliverability VS Inbox placement - 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