{"id":4810,"date":"2015-11-16T08:50:52","date_gmt":"2015-11-16T07:50:52","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=4810"},"modified":"2015-11-16T08:50:52","modified_gmt":"2015-11-16T07:50:52","slug":"3-formas-eficaces-de-retargeting","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/3-formas-eficaces-de-retargeting\/","title":{"rendered":"3 Effective ways of Retargeting"},"content":{"rendered":"

The Retargeting<\/a>remarketing, or also known as remarketing, is a form of online advertising that allows users who have visited your website to receive advertisements after they have left your site. Only 2% of website traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% that do not convert. So, for a message to be effective, it is advisable that it reaches the user in different ways and at different times, thus increasing the chances of conversion.
\nThe approach to the Cross Channel Marketing<\/strong>\u00a0<\/a>is increasingly necessary. To carry out a successful marketing strategy, it is very effective to reach the user through different channels to lead our users to the purchase or acquisition of our product or service. We want to propose an example of retargeting, breaking down the walls between the different channels, in order to coordinate them in more elaborate and complementary strategies. We are going to talk about the combination of email with two digital channels with a great relevance nowadays: Facebook and Google Adwords<\/strong>. We will be able to reach our audience by adapting the message to the specific characteristics of each channel.
\nHere are three effective forms of Retargeting combining these channels:
\n1. Raise our<\/strong>\u00a0email list to<\/strong>\u00a0AdWords<\/strong>. This list will allow us to focus our messages to users who have already had contact with the brand, so that we can personalise our message and show it in Google search.
\n\"remarketing-retargeting\"<\/a>
\n 
\n\"ads2.\u00a0<\/strong>Create segments on Facebook of those users who have visited our landing page or have liked our page and impact them with personalised ads by means of Facebook Ads.<\/strong>
\n
\n3.\u00a0<\/strong>Identify the Facebook users who receive our email marketing campaigns and complement them on the Facebook page with related ads by Facebook Custom Audiences<\/strong><\/a>.
\n\"facebook-custom-audiences-look-alike\"
\n 
\nHave you ever used these channel combinations? We invite you to share your experience and results in the comments.
\n <\/p>","protected":false},"excerpt":{"rendered":"

El Retargeting, o tambi\u00e9n conocido como remarketing, es una forma de publicidad en l\u00ednea que permite que los usuarios que han visitado tu web reciban anuncios una vez abandonada tu p\u00e1gina.<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,91],"tags":[],"post_folder":[],"class_list":["post-4810","post","type-post","status-publish","format-standard","hentry","category-blog","category-herramientas-email-marketing"],"acf":[],"yoast_head":"\n3 Formas eficaces de Retargeting - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/3-formas-eficaces-de-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Formas eficaces de Retargeting - Digital Response\" \/>\n<meta property=\"og:description\" content=\"El Retargeting, o tambi\u00e9n conocido como remarketing, es una forma de publicidad en l\u00ednea que permite que los usuarios que han visitado tu web reciban anuncios una vez abandonada tu p\u00e1gina.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/3-formas-eficaces-de-retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-16T07:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png\" \/>\n<meta name=\"author\" content=\"Guest Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/\"},\"author\":{\"name\":\"Guest Blogger\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0\"},\"headline\":\"3 Formas eficaces de Retargeting\",\"datePublished\":\"2015-11-16T07:50:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/\"},\"wordCount\":342,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png\",\"articleSection\":[\"Blog\",\"Herramientas de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/\",\"url\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/\",\"name\":\"3 Formas eficaces de Retargeting - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png\",\"datePublished\":\"2015-11-16T07:50:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Formas eficaces de Retargeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0\",\"name\":\"Guest Blogger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g\",\"caption\":\"Guest Blogger\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/guestblogger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Formas eficaces de Retargeting - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/3-formas-eficaces-de-retargeting\/","og_locale":"en_GB","og_type":"article","og_title":"3 Formas eficaces de Retargeting - Digital Response","og_description":"El Retargeting, o tambi\u00e9n conocido como remarketing, es una forma de publicidad en l\u00ednea que permite que los usuarios que han visitado tu web reciban anuncios una vez abandonada tu p\u00e1gina.","og_url":"https:\/\/www.digitalresponse.es\/en\/3-formas-eficaces-de-retargeting\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2015-11-16T07:50:52+00:00","og_image":[{"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png","type":"","width":"","height":""}],"author":"Guest Blogger","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Guest Blogger","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/"},"author":{"name":"Guest Blogger","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0"},"headline":"3 Formas eficaces de Retargeting","datePublished":"2015-11-16T07:50:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/"},"wordCount":342,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png","articleSection":["Blog","Herramientas de Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/","url":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/","name":"3 Formas eficaces de Retargeting - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png","datePublished":"2015-11-16T07:50:52+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/11\/remarketing-retargeting2.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/3-formas-eficaces-de-retargeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"3 Formas eficaces de Retargeting"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0","name":"Guest Blogger","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g","caption":"Guest Blogger"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/guestblogger\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/4810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=4810"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/4810\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=4810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=4810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=4810"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=4810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}