{"id":4937,"date":"2015-11-11T08:14:58","date_gmt":"2015-11-11T07:14:58","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=4937"},"modified":"2015-11-11T08:14:58","modified_gmt":"2015-11-11T07:14:58","slug":"emails-black-friday","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/emails-black-friday\/","title":{"rendered":"Win with your emails on Black Friday"},"content":{"rendered":"

The Black Friday<\/strong> is just around the corner. An American tradition that is gaining more and more weight in the Spanish market, especially in the field of e-commerce. According to a research conducted by Custora<\/a>email marketing campaigns accounted for 27% of Christmas sales last year, and Black Friday 2015 is expected to be one of the best years ever.<\/strong>.
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\nIn addition, according to a comprehensive analysis of BrainSINS<\/a><\/strong> In Europe, the majority of users, mostly from Europe and North America, began to notice an increase in the steady increase in electronic traffic from Monday 24 November to Monday 1 December (Cyber Monday).<\/strong>. While shopping malls will drive people crazy, online shopping will emerge as a more convenient and, in some cases, more effective substitute.
\nTherefore, it is clear how important marketing strategies are at this time of the year. And especially email marketing, a tool that should be used weeks in advance, for make users aware of the offers that will be available during these days.\u00a0<\/strong>in order to generate traffic to the shop to encourage the purchase of a product or service.
\nSo, the real challenge is to prepare users before the 27th of November arrives. We want to propose you different ideas of successful email marketing campaigns so that you can apply them and achieve the desired conversion. But first, we leave you a list of 10 keys to remember if you want to implement an effective email marketing strategy<\/strong>:<\/p>\n

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  1. Go to<\/strong>don't wait until 27 November<\/li>\n
  2. I know responsive<\/a><\/strong>!!<\/li>\n
  3. Encourage your users to do the opt-in<\/a><\/strong><\/li>\n
  4. \u00a1\u00a1Geolocate<\/a><\/strong>!!<\/li>\n
  5. It offers promotions and discounts<\/strong> to achieve conversions<\/li>\n
  6. Everything that is free<\/strong> attracts attention, so give something as a gift<\/li>\n
  7. Be relevant and close<\/strong> to the user<\/li>\n
  8. Commitment to the originality<\/strong><\/li>\n
  9. Surprise with the subject of your email<\/a><\/strong><\/li>\n
  10. Combines the emails with social networks<\/strong><\/a><\/li>\n<\/ol>\n

    Here are some of them success stories<\/strong> from other years to give you the inspiration you need:<\/p>\n