{"id":5066,"date":"2015-11-30T08:30:08","date_gmt":"2015-11-30T07:30:08","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=5066"},"modified":"2015-11-30T08:30:08","modified_gmt":"2015-11-30T07:30:08","slug":"errores-emails-spam","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/errores-emails-spam\/","title":{"rendered":"Typical mistakes that can turn your emails into SPAM"},"content":{"rendered":"

As we have already mentioned in previous publications, the true email marketing campaign success<\/strong>\u00a0is that emails reach their recipients correctly. In other words,\u00a0avoid at all costs that they reach the users' SPAM folder.\u00a0<\/strong>
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\nWith the increased use of email as a marketing tool, email marketing is spammers<\/em> have also increased the indiscriminate sending of SPAM. For this reason, email regulation is more demanding, and even if your email is not SPAM it may end up in the junk folder because it seems to have indications that it is. Therefore, it is very important that your emails are well thought out and well prepared.
\nIn recent times, there have been many tools that allow us to analyse the deliverability of our emails<\/a> and give us data on the inbox placement rate<\/strong>. The term inbox placement rate<\/a>The inbox placement rate, which we have already talked about, refers to the percentage of emails that arrive in the user's main inbox, and not in the spam folder. In other words, the inbox placement rate is one of the most important parameters when analysing the effectiveness of an email marketing campaign.
\nSpamming is a lot easier than building a good email.<\/strong> And, without a doubt, an email going to spam is the clearest indication that your email marketing strategy has failed. Here are some of the common mistakes to avoid<\/strong> if you want to run a successful email marketing campaign:
\n1.Using inappropriate permits<\/strong>
\nWhat does this mean? Sending unsolicited emails. That is, sending emails to users who have not specifically agreed to receive periodic emails or offers. This is one of the most typical cases in which emails end up in the SPAM folder because they get caught in the filter and do not pass the requirements to be considered spam.<\/span>
\nIn order for a user to agree to receive this type of mail, there are different processes that make it possible (opt-in<\/a><\/strong>), which will mean that the user is interested in receiving emails with these characteristics.
\nAccording to the LSSI law, emails may not be sent without the express permission of the recipient.<\/strong>. Of course, there are exceptions, such as if a user has maintained a commercial relationship with the brand, which may send him\/her products or services similar to the purchase or contract made.<\/em>
\n2.Integrate content considered as SPAM:<\/strong>
\nAll content that is included in the email, if not handled carefully, can be considered SPAM. Here are some examples of what you should avoid including in your email content:<\/p>\n