{"id":5162,"date":"2015-12-09T08:30:39","date_gmt":"2015-12-09T07:30:39","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=5162"},"modified":"2015-12-09T08:30:39","modified_gmt":"2015-12-09T07:30:39","slug":"retail-email-marketing-navidad","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/retail-email-marketing-navidad\/","title":{"rendered":"Christmas also comes to your emails"},"content":{"rendered":"

Christmas is approaching and... Our email inboxes are on fire! Christmas shopping is the most important time of the year for brands. This quarter of the year reports between 20% and 40% of annual sales.<\/strong>This is a key period to differentiate yourself from the competition and maximise results.
\nAt this point in the year, what role does email marketing play? <\/strong>It plays an essential and indispensable role. According to Experian's Holiday Marketer Study 2014, 71% of users say their actions are influenced by a brand's email marketing campaigns. In fact, as a result of a promotional email<\/strong>40% acknowledges making a purchase. Therefore, email marketing assumes a very important role when it comes to making a good Christmas marketing strategy.
\nTo make a good email marketing strategy it is important to be clear about 3 points:<\/p>\n

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  1. When should I launch my campaign?<\/strong>. It is very important to keep in mind that email marketing campaigns should start well in advance to meet user demand. Many people don't wait until the last minute to do their Christmas shopping, so give them the opportunity to enjoy what you want to offer them.<\/li>\n
  2. Who I want to target with my campaign<\/strong>. It is essential that segment your email marketing campaigns<\/a> and be clear about what kind of targets you are going to address. The more personalised your emails are, the more effective they will be.<\/li>\n
  3. What I want my campaign to look like.<\/strong> It is important to be clear about what I want to convey with my emails so that I can give them the form they require (promotional emails, holiday greetings, reminders, gifts...).<\/li>\n<\/ol>\n

    Once it is clear what points I need to take into account when launching my email marketing campaign, let's take a look at what retailers do well in their emails and what you should never forget to include in your Christmas email marketing campaign:<\/strong><\/p>\n