{"id":534,"date":"2012-06-14T11:26:26","date_gmt":"2012-06-14T09:26:26","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=534"},"modified":"2012-06-14T11:26:26","modified_gmt":"2012-06-14T09:26:26","slug":"consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\/","title":{"rendered":"Considerations to take into account before hiring an Email Marketing Company"},"content":{"rendered":"<p>&nbsp;<\/p>\n<address>When we decide to start doing email marketing actions on our database, the question arises as to which of the alternatives available on the market is the most appropriate to carry them out:<\/address>\n<p><!--more--><\/p>\n<ul>\n<li>When and why is it justified to resort to an external technology provider?<\/li>\n<\/ul>\n<ul>\n<li>What human resources will I need to carry out the actions of <strong>email marketing<\/strong>?<\/li>\n<\/ul>\n<ul>\n<li>Does it make sense to develop an internal application?<\/li>\n<\/ul>\n<ul>\n<li>What benefits does outsourcing in a <strong>agency<\/strong> l<strong>Managing email marketing<\/strong>?<\/li>\n<\/ul>\n<ul>\n<li>Of the various tools available on the market, which one best suits my company?<\/li>\n<\/ul>\n<ul>\n<li>Etc.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nUnlike what happened a few years ago, when the option of carrying out an internal development made sense, <em>Today there are three factors that, in our opinion, <span style=\"text-decoration: underline;\">They justify the hiring of a <strong>external platform<\/strong> in any situation<\/span><\/em>:<\/p>\n<ol start=\"1\">\n<li><strong>The offer of solvent platforms has increased considerably<\/strong>. We can find platforms that fit our reality, both in terms of shipping volumes and the budget we have available. Practically all the tools on the market include the aforementioned standard features.<\/li>\n<li><strong>Increasingly, greater know-how and specialization are needed to successfully address the challenges of the <em>deliverability<\/em><\/strong>. Anti-spam filters are evolving, requiring email marketing professionals to keep up with these changes and adapt their platforms.<\/li>\n<li>We have more and more heterogeneous data at our disposal (likes, followers, tweets, web analytics, opens, clicks, etc.). This requires adapting the platforms to be able to manage and relate all this data.<\/li>\n<\/ol>\n<p>&nbsp;<br \/>\nThese three factors require constant investment in updating and adapting the technological platforms, which is why developments are being made. <em>in-house<\/em> They are usually very expensive to maintain.<br \/>\n&nbsp;<br \/>\nOn the other hand, the execution of email marketing programs <strong>It could fall to someone from the marketing department or online marketing, or even someone from technology. <em>It is necessary to determine whether the cost per hour is not higher than the cost of outsourcing, taking into account that an opportunity cost is assumed due to the lack of time dedicated to other business activities.<\/em><\/strong><br \/>\n<strong><em><br \/>\n<\/em><\/strong><br \/>\nAnother option, valid for organizations with short marketing structures, is the outsourcing of the execution of the campaigns to an external agency. <strong>Specialized agency<\/strong>. <strong>The main advantage of this alternative is that the organization's internal resources are not blocked for tasks that provide little value.<\/strong>. In addition, the <em>expertise<\/em> of the <strong>professionals of the agency<\/strong> guarantees the correct execution of the processes.<br \/>\n&nbsp;<br \/>\nIf a company has a dedicated online marketing department, staffed with qualified personnel, it makes sense to manage the <strong>email marketing<\/strong> be taken internally.<br \/>\n&nbsp;<br \/>\nOn the other hand, if human resources are limited and there is no specific digital marketing profile, it makes sense to rely on an external partner. <strong>Specialized agency<\/strong> in <strong>Email Marketing<\/strong>. The <strong>agency<\/strong> It will guide you on which tactics and strategies you can implement, aligning them with the rest of the actions in your digital marketing mix.<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; When we decide to start doing email marketing actions on our database, the question arises as to which of the alternatives available on the market is the most appropriate to carry them out:<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[45],"post_folder":[],"class_list":["post-534","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing","tag-empresa-email-marketing-barcelona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consideraciones a tener en cuenta antes de contratar una empresa de Email Marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consideraciones a tener en cuenta antes de contratar una empresa de Email Marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Cuando decidimos empezar a hacer acciones de email marketing sobre nuestra base de datos, surge la duda sobre cu\u00e1l de las alternativas que hay en el mercado es la m\u00e1s adecuada para llevarlas a cabo:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-14T09:26:26+00:00\" \/>\n<meta name=\"author\" content=\"Clara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\\\/\"},\"author\":{\"name\":\"Clara\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Consideraciones a tener en cuenta antes de contratar una empresa de Email Marketing\",\"datePublished\":\"2012-06-14T09:26:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\\\/\"},\"wordCount\":550,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"keywords\":[\"Empresa Email Marketing Barcelona\"],\"articleSection\":[\"Blog\",\"Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/consideraciones-a-tener-en-cuenta-antes-de-contratar-una-empresa-de-email-marketing\\\/\",\"name\":\"Consideraciones a tener en cuenta antes de contratar una empresa de Email Marketing - 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