{"id":5435,"date":"2016-01-13T08:30:27","date_gmt":"2016-01-13T07:30:27","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=5435"},"modified":"2016-01-13T08:30:27","modified_gmt":"2016-01-13T07:30:27","slug":"conclusiones-email-marketing-2015","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/conclusiones-email-marketing-2015\/","title":{"rendered":"2015, a prosperous year for Email Marketing"},"content":{"rendered":"

Without a doubt, 2015 has marked a significant shift in the perception of email marketing. After several years of \"email is doomed\" statements, email marketing has risen from the ashes to become an essential element of digital marketing.
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\nRESURRECTION OF EMAIL MARKETING<\/strong>
\nA clear example of this is the results obtained in the study \"....Use and perception of email marketing in Spain<\/a>\"which we have already discussed on several occasions. In general, all the research carried out in 2015 points in the same direction: email marketing as an opportunity<\/strong> for marketers to improve their digital marketing strategies and rethink how users interact via email.
\nIMPORTANCE OF EMAIL MARKETING AGENCIES<\/strong>
\nOverall, only 10% of a company's total marketing budget goes to email marketing. Email marketing that around 75% of companies do not usually outsource and take care of themselves. One of the clearest and most evident conclusions from the sector is the need to improve the level of expertise<\/em> of the professionals who take on email marketing for their companies and start to rely on specialists and agencies that have mastered the sector.<\/strong>. In this way, processes will be streamlined and the margin of error will be minimised, leading to better results. It should not be forgotten that auditing and analysis are two components that have become essential to shed light on the weaknesses and strengths of strategies, as well as to provide ideas for improving results, and this requires a level of expertise<\/em> high.
\nAccording to SalesForce, the most widely used source for data analysis is email, with 41% of companies analysing data based on the results of email marketing campaigns.<\/em>
\nFORECASTS AND DATA FOR 2015<\/strong>
\nThe\u00a0our projections for 2015<\/a>\u00a0have manifested themselves throughout the year. We talk about the importance of responsive design, predictive analytics, dynamic email content, new methods of user acquisition and multichannel integration. Elements that have undoubtedly been intensifying thanks to the appearance of email marketing agencies<\/strong> specialised services that deliver optimal results for companies.
\nAccording to data from National Client Email Report 2015<\/strong>Around 90% of companies use email as a marketing tool. Moreover, it is becoming an increasingly effective tool: the ROI of email has increased dramatically compared to 2013. This means that, in 2015, there was more revenue from email marketing than in previous years. As a result, that 10% of the email marketing budget is expected to increase.
\nSome relevant data:<\/strong><\/p>\n