{"id":5527,"date":"2012-01-02T13:44:06","date_gmt":"2012-01-02T12:44:06","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=53"},"modified":"2012-01-02T13:44:06","modified_gmt":"2012-01-02T12:44:06","slug":"como-disenar-un-emailing-para-que-entre-en-el-inbox","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/","title":{"rendered":"New deliverability challenges: Designing an email to get into the inbox"},"content":{"rendered":"<p>In all <strong>cross channel sales and marketing strategy<\/strong> the key element, because of its proven effectiveness, is email marketing. Today, the main challenge for marketers is how to achieve the best deliverability.<br \/>\nISPs and email providers are adjusting the criteria under which they set spam filters. Thus, they are starting to monitor the degree of engagement of a user with respect to the emails they receive from the advertiser. Beyond the metrics used so far to assess the reputation of the sender (bounces, opens, complaints), and the tracking of a few <a title=\"Tips for designing an emailing campaign\" href=\"https:\/\/www.digitalresponse.es\/en\/?page_id=365\" target=\"_blank\" rel=\"noopener\"><strong>Best Practices<\/strong><\/a>In addition, ISPs are beginning to take into account how users interact with the message as a whole, such as the number of messages read, messages read and then deleted, messages deleted without being read, number of clicks, etc.<br \/>\nYahoo! and Hotmail are already monitoring how many emails the user reads, opens or clicks and use this information to set up their spam scoring system. So, if many of our users do not open or click on our emails, our reputation will be negatively affected.<br \/>\nThe challenge facing emarketers is to achieve the highest level of relevance of their communications with their users throughout the <strong>cross channel sales and marketing strategy<\/strong>. To achieve this, it is essential to efficiently manage the user lifecycle, that is, to segment, personalise and make email marketing actions more interactive. The experience of opening an email and interacting with its content because it is relevant, will result in an increase in deliverability, open and response rates, and a decrease in churn rate.<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En toda estrategia de ventas y marketing cross channel el elemento fundamental, por su probada eficacia, es el email marketing. Hoy en d\u00eda, el principal reto para los emarketers reside en c\u00f3mo lograr la mejor tasa de entrega o deliverbility. los ISP\u00b4s y proveedores de email est\u00e1n ajustando los criterios bajo los que configuran los [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,42],"tags":[49],"post_folder":[],"class_list":["post-5527","post","type-post","status-publish","format-standard","hentry","category-blog","category-entregabilidad","tag-diseno-de-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevos retos para la entregabilidad: Dise\u00f1ar un email para que entre en el inbox - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos retos para la entregabilidad: Dise\u00f1ar un email para que entre en el inbox - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En toda estrategia de ventas y marketing cross channel el elemento fundamental, por su probada eficacia, es el email marketing. Hoy en d\u00eda, el principal reto para los emarketers reside en c\u00f3mo lograr la mejor tasa de entrega o deliverbility. los ISP\u00b4s y proveedores de email est\u00e1n ajustando los criterios bajo los que configuran los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-02T12:44:06+00:00\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Nuevos retos para la entregabilidad: Dise\u00f1ar un email para que entre en el inbox\",\"datePublished\":\"2012-01-02T12:44:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/\"},\"wordCount\":320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"keywords\":[\"dise\u00f1o de email\"],\"articleSection\":[\"Blog\",\"Entregabilidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/\",\"url\":\"https:\/\/www.digitalresponse.es\/como-disenar-un-emailing-para-que-entre-en-el-inbox\/\",\"name\":\"Nuevos retos para la entregabilidad: Dise\u00f1ar un email para que entre en el inbox - 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