{"id":572,"date":"2012-06-21T18:22:06","date_gmt":"2012-06-21T16:22:06","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=572"},"modified":"2012-06-21T18:22:06","modified_gmt":"2012-06-21T16:22:06","slug":"3-reglas-basicas-para-disenar-un-emailing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/3-reglas-basicas-para-disenar-un-emailing\/","title":{"rendered":"3 basic rules for designing an emailing campaign"},"content":{"rendered":"

The saturation of emails we receive makes the little time we spend reading them very selective.<\/strong> That is, out of the number of emails we receive every day, we will tend to pay attention to those that:
\n
\n\u2013 Send relevant information at that specific moment.
\n\u2013 They must come from a recognized and recognizable sender.
\n\u2013 The interactions with the emails previously sent by the sender have been positive.
\nA second element to consider is that, unlike what happens when a user accesses a website, where they are looking for information, in the email the message arrives when it is expected. The main implication of this fact is that we must take great care of creativity and design to attract and maintain the user's attention. \u00a0<\/strong>On a website, interest in the sought-after content can compensate for a poor browsing experience. In an email, the user does not expect our message, so they will have to to be precise and effective in attracting their attention<\/strong>.
\n 
\nEvery designer can bring their creativity and experience to creating an email. In this sense, there are no limits to creativity. However, we present here 3 basic rules that will ensure consistency, easy reading, and interaction in the content.
\n 
\n1.\u00a0\u00a0\u00a0\u00a0 <\/strong>Alignment with the brand.<\/strong>
\nIn the case of email marketing, the management of the brand image deserves special consideration. The perception a user has when looking at an email is part of the image the brand builds about itself. It is inevitable that the internet user perceives a certain representation of the company when interacting with the emails they receive from it. Maintaining a consistent brand image across all channels is paramount to generating trust in the user. Colors, typography, and copies<\/em> The emails must be easily identifiable with the brand's presence in other channels, both digital and offline.
\n 
\n2.\u00a0\u00a0\u00a0\u00a0 <\/strong>Hierarchy in the content.<\/strong>
\nA balanced and hierarchical structure of the content (texts and images) will help with its reading and the recognition of the different elements that make up the message. If we do not present the content in an organized manner, the user will have difficulty recognizing and responding to its parts.
\n 
\n3.\u00a0\u00a0\u00a0\u00a0 <\/strong>Calls to action.<\/strong>
\nIt is essential to combine different techniques to move the user to action throughout the entire email. Rational and emotional elements can be used, with images and text, buttons, graphics, etc. Testing these elements will be key to improving click rates.
\n\u00abAn email without calls to action is like a hook without bait.\u00bb<\/em>.
\n <\/p>","protected":false},"excerpt":{"rendered":"

The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive:<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,39],"tags":[],"post_folder":[],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-blog","category-diseno-de-emails"],"acf":[],"yoast_head":"\n3 reglas b\u00e1sicas para dise\u00f1ar un emailing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/3-reglas-basicas-para-disenar-un-emailing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 reglas b\u00e1sicas para dise\u00f1ar un emailing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"La saturaci\u00f3n de emails que recibimos hace que el poco tiempo que dedicamos a leerlos sea muy selectivo. Es decir, de entre la cantidad de emails que recibimos cada d\u00eda, tenderemos a prestar atenci\u00f3n a aquellos que:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/3-reglas-basicas-para-disenar-un-emailing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-21T16:22:06+00:00\" \/>\n<meta name=\"author\" content=\"Clara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/\"},\"author\":{\"name\":\"Clara\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"3 reglas b\u00e1sicas para dise\u00f1ar un emailing\",\"datePublished\":\"2012-06-21T16:22:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/\"},\"wordCount\":481,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"articleSection\":[\"Blog\",\"Dise\u00f1o de emails\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/\",\"name\":\"3 reglas b\u00e1sicas para dise\u00f1ar un emailing - Digital Response\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\"},\"datePublished\":\"2012-06-21T16:22:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/3-reglas-basicas-para-disenar-un-emailing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.digitalresponse.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 reglas b\u00e1sicas para dise\u00f1ar un emailing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalresponse.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalresponse\",\"https:\\\/\\\/x.com\\\/dresponse\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digital-response\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Clara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Clara\"},\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/author\\\/jordi-puig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 reglas b\u00e1sicas para dise\u00f1ar un emailing - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/3-reglas-basicas-para-disenar-un-emailing\/","og_locale":"en_GB","og_type":"article","og_title":"3 reglas b\u00e1sicas para dise\u00f1ar un emailing - Digital Response","og_description":"La saturaci\u00f3n de emails que recibimos hace que el poco tiempo que dedicamos a leerlos sea muy selectivo. Es decir, de entre la cantidad de emails que recibimos cada d\u00eda, tenderemos a prestar atenci\u00f3n a aquellos que:","og_url":"https:\/\/www.digitalresponse.es\/en\/3-reglas-basicas-para-disenar-un-emailing\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2012-06-21T16:22:06+00:00","author":"Clara","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Clara","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/"},"author":{"name":"Clara","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"3 reglas b\u00e1sicas para dise\u00f1ar un emailing","datePublished":"2012-06-21T16:22:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/"},"wordCount":481,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"articleSection":["Blog","Dise\u00f1o de emails"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/","url":"https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/","name":"3 reglas b\u00e1sicas para dise\u00f1ar un emailing - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"datePublished":"2012-06-21T16:22:06+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/3-reglas-basicas-para-disenar-un-emailing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"3 reglas b\u00e1sicas para dise\u00f1ar un emailing"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Clara","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Clara"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=572"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}