{"id":5841,"date":"2016-02-22T13:26:09","date_gmt":"2016-02-22T13:26:09","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=5841"},"modified":"2016-02-22T13:26:09","modified_gmt":"2016-02-22T13:26:09","slug":"spamtraps-entregabilidad-emails","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/spamtraps-entregabilidad-emails\/","title":{"rendered":"Spamtraps, a danger to the deliverability of your emails"},"content":{"rendered":"

We have spoken on numerous occasions of the importance of the prevent our emails from arriving in the spam folder<\/a>. In this post we will talk about the spamtraps,<\/strong> tools used by email providers to identify those who send unsolicited email to users who have not requested to receive email from that sender.
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\n\"SpamTrap\"<\/a>
\nWhen we analyse our Email Marketing campaigns, we can often find that the deliverability of our emails is low. This can be caused by different factors, but one of them may be that we have spamtrap emails in our database. These spamtraps<\/strong> can have repercussions on our reputation, affect our domains and even lead to us ending up in the blacklist<\/strong> <\/a>if our IPs are blocked.
\nHow do these traps end up in our database?<\/strong>
\nInactive database addresses are often used. This means that when a list is not being actively and constantly managed, it contains obsolete addresses that should no longer be part of the database and continue to receive information that they should not. These same emails are the ones that can become spamtraps<\/strong>. They can also be found in purchased databases, which you do not have full control over which users are active and which are not.
\nThus, there are two types of spamtraps<\/strong>:<\/p>\n