{"id":5850,"date":"2016-02-29T08:30:11","date_gmt":"2016-02-29T08:30:11","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=5850"},"modified":"2016-02-29T08:30:11","modified_gmt":"2016-02-29T08:30:11","slug":"pop-ups-captacion-emails","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/pop-ups-captacion-emails\/","title":{"rendered":"Is the use of pop-ups in email solicitation a valid technique?"},"content":{"rendered":"

It is increasingly common to find pop-up based email solicitation systems<\/strong>. This is a tactic that, despite what it may seem, does not penalise the visit\/registration ratio and does not increase the bounce rate of the page.<\/strong>. Intuitively we would all agree that a pop-up annoys the user, causing a higher bounce rate than if there were no pop-up. This intuition is what we would use as a basis for recommending less annoying email capture systems. However, there are reasons and data that show that this intuition does not match reality. As for the reasons, they revolve around the idea that a user interested in the content of our sit, will not abandon it by the mere fact that a pop-up appears. If the user's interests are aligned with the content we offer, a pop-up offering the possibility to subscribe to receive information by email should not be an obstacle.<\/strong>. This video makes such arguments very eloquently and clearly.
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