{"id":5853,"date":"2016-03-02T08:30:18","date_gmt":"2016-03-02T08:30:18","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=5853"},"modified":"2016-03-02T08:30:18","modified_gmt":"2016-03-02T08:30:18","slug":"little-data-big-data-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/little-data-big-data-email-marketing\/","title":{"rendered":"Little Data or Big Data in Email Marketing?"},"content":{"rendered":"<p>Nowadays, everyone seems to be talking about the concept of \"Big Data\" as an indispensable element for capturing and managing information in the digital world. But... Is it as effective in Email Marketing as we think?<br \/>\n<!--more--><br \/>\nIronically, that the <strong>Big Data<\/strong> is so \"Big\" poses a great difficulty: analysing the large amount of information and data that is received. Few organisations are able to cover and delve into the totality of the immensity of data collected by information systems.<br \/>\nIt is precisely at this point that a concept that increasingly deserves the attention of today's digital marketing community comes into play: The <strong>\"Little Data<\/strong>or, in other words, small and segmented data. According to Warc.com,<strong> segmented Little Data and predictive analytics will have a considerable increase in the strategic role of email marketing in 2016.<\/strong>. The reason why Little Data is expected to become more relevant is because more and more marketers believe in more concrete and segmented information as a better way of marketing today.<br \/>\n<figure id=\"attachment_5948\" aria-describedby=\"caption-attachment-5948\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png\" target=\"_blank\" rel=\"attachment wp-att-5948 noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5948 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png\" alt=\"survey little data\" width=\"582\" height=\"493\" \/><\/a><figcaption id=\"caption-attachment-5948\" class=\"wp-caption-text\">Source: Campaigner 2016 Predictions Survey<\/figcaption><\/figure><br \/>\nWhen we talk about Big Data we are talking about the analysis of behaviour and predictive buying patterns on a large scale. The information we obtain is stored massively and comes from a wide range of sources. One example is the analysis of the behaviour of millions of consumers by observing their interactions on social networks. What do we mean by Little Data? Little data consists of analysing smaller and more focused groups of information, in order to avoid getting lost in the immensity of information that Big Data represents. It is the use, analysis and processing of simpler data that directly affects a business as it is used on a daily basis. <strong>Little Data optimises search and analysis time. In other words, it gets to the point<\/strong>. An example would be the analysis of consumer behaviour for a certain product.<br \/>\n<strong>Is Little Data the new Big Data?<\/strong><br \/>\nIt doesn't have to. The rise of this type of data does not necessarily mean that it has to replace Big Data. However, it is important to consider both uses of data. Big Data can represent a great opportunity for those businesses and companies that have the capacity to process and analyse large amounts of information. But for most companies, Little Data appears as an easier and more effective opportunity to analyse and use data.<br \/>\nAccording to EJ McGowan, CEO of Campaigner,<strong> all marketing strategies should be based not on just any information, but on information that is appropriate and relevant for each type of audience.<\/strong>\u00a0In addition, he says the industry is moving from macro-data to an increasingly segmented and metric-driven view.<br \/>\nThus, marketers expect to get better results in the future. <em>insights<\/em> and build more effective relationships through the use of Little Data and predictive analytics. According to the study <strong><a href=\"http:\/\/www.j2global.com\/company\/newsroom\/press-releases\/new-data-insights-into-the-evolution-of-email-marketing\" target=\"_blank\" rel=\"noopener\">j2 Global<\/a><\/strong>The 74% of them aims to attract more customers and the 40% aims to retain existing customers. Most industry experts support that <strong>Little Data is better for email marketing in terms of strategy and execution than Big Data.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nowadays, everyone seems to be talking about the concept of \"Big Data\" as an indispensable element for capturing and managing information in the digital world. But... Is it as effective in Email Marketing as we think?<\/p>","protected":false},"author":4,"featured_media":28062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,138],"tags":[],"post_folder":[],"class_list":["post-5853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-tendencias-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfLittle Data o Big Data en Email Marketing? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/little-data-big-data-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfLittle Data o Big Data en Email Marketing? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, todo el mundo parece estar hablando del concepto \u00abBig Data\u00bb como un elemento indispensable para la captaci\u00f3n y gesti\u00f3n de la informaci\u00f3n en el mundo digital. Pero&#8230; \u00bfEs tan eficaz en Email Marketing como pensamos?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/little-data-big-data-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-02T08:30:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png\" \/>\n\t<meta property=\"og:image:width\" content=\"582\" \/>\n\t<meta property=\"og:image:height\" content=\"493\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"alecastellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alecastellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/\"},\"author\":{\"name\":\"alecastellano\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe\"},\"headline\":\"\u00bfLittle Data o Big Data en Email Marketing?\",\"datePublished\":\"2016-03-02T08:30:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/\"},\"wordCount\":623,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png\",\"articleSection\":[\"Blog\",\"Tendencias email marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/\",\"name\":\"\u00bfLittle Data o Big Data en Email Marketing? - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png\",\"datePublished\":\"2016-03-02T08:30:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png\",\"width\":582,\"height\":493},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfLittle Data o Big Data en Email Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe\",\"name\":\"alecastellano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b575aa49eff0351da2a8fa6f3039d22c42013b460683c1a974fa308c8b42bf75?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b575aa49eff0351da2a8fa6f3039d22c42013b460683c1a974fa308c8b42bf75?s=96&d=mm&r=g\",\"caption\":\"alecastellano\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/alecastellano\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfLittle Data o Big Data en Email Marketing? - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/little-data-big-data-email-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"\u00bfLittle Data o Big Data en Email Marketing? - Digital Response","og_description":"Hoy en d\u00eda, todo el mundo parece estar hablando del concepto \u00abBig Data\u00bb como un elemento indispensable para la captaci\u00f3n y gesti\u00f3n de la informaci\u00f3n en el mundo digital. Pero&#8230; \u00bfEs tan eficaz en Email Marketing como pensamos?","og_url":"https:\/\/www.digitalresponse.es\/en\/little-data-big-data-email-marketing\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2016-03-02T08:30:18+00:00","og_image":[{"width":582,"height":493,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png","type":"image\/png"}],"author":"alecastellano","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"alecastellano","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/"},"author":{"name":"alecastellano","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe"},"headline":"\u00bfLittle Data o Big Data en Email Marketing?","datePublished":"2016-03-02T08:30:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/"},"wordCount":623,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png","articleSection":["Blog","Tendencias email marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/","url":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/","name":"\u00bfLittle Data o Big Data en Email Marketing? - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png","datePublished":"2016-03-02T08:30:18+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/03\/survey.png","width":582,"height":493},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/little-data-big-data-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfLittle Data o Big Data en Email Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/be6c41a4d4407b1246712e461e2d13fe","name":"alecastellano","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b575aa49eff0351da2a8fa6f3039d22c42013b460683c1a974fa308c8b42bf75?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b575aa49eff0351da2a8fa6f3039d22c42013b460683c1a974fa308c8b42bf75?s=96&d=mm&r=g","caption":"alecastellano"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/alecastellano\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/5853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=5853"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/5853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/28062"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=5853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=5853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=5853"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=5853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}