{"id":6688,"date":"2016-06-01T08:30:12","date_gmt":"2016-06-01T06:30:12","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=6688"},"modified":"2016-06-01T08:30:12","modified_gmt":"2016-06-01T06:30:12","slug":"tips-ntegrar-email-marketing-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/tips-ntegrar-email-marketing-redes-sociales\/","title":{"rendered":"How to successfully integrate email marketing with social networks"},"content":{"rendered":"<p>In this post, we will talk about the importance of creating <strong>Cross Channel strategies<\/strong> in marketing campaigns in order to get the most out of each of the tools we have at our disposal to reach and attract users.<br \/>\n<!--more-->First of all, it is important to be clear <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/que-es-el-cross-channel-marketing\/\">What is Cross Channel?<\/a>. As we have already commented on different occasions, the <strong>cross channel marketing<\/strong> is a practice that integrates the use of different channels available to users, adapting messages to each of them and offering an integrated vision of them. On this occasion, we will focus on the <strong>integrating social media with email marketing<\/strong>. These two channels are currently growing steadily and have proven to be essential elements in reaching certain sectors of the population.<br \/>\nOn the one hand, social media is one of the most powerful digital channels for maximising the impact of our online publications. On the other hand, <strong>email marketing is considered one of the best digital strategies to increase sales and have a direct contact with users.<\/strong>. So why not combine both channels and try to get the most out of each one? To remain competitive in the market, it is essential that your business continuously adapts to the different changes that occur along the way. Nowadays, social networks and email marketing are part of this change. However, you should not consider reaching your users through one or the other. They are not incompatible. In fact, quite the opposite. The confrontation of both channels does not allow you to extract the potential that you could really get out of your marketing campaigns.<br \/>\nIn the following, we will present different <strong>6 tips for successfully integrating email marketing with social media<\/strong>:<br \/>\n1) A clear example of integrating social media with email marketing is <strong>add social media icons with links to your emails<\/strong>. In this way, users will be able to access social networks quickly and directly. Not all users are aware of what channels we have at our disposal to interact with them, so let's take advantage of every communication to make it known. This is probably one of the simplest techniques, as most email programmes offer the option of configuring a personalised automatic signature that allows you to add this type of icon. We offer the possibility, in each email, for the user to become a fan or follower and to echo the content received. It is a matter of completing the FTAF (Forward To a Friend) with the SWYN (Share With Your Network) to attract new users and obtain indirect conversions.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6708 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png\" alt=\"Cross channel Newsletter Digital Response\" width=\"916\" height=\"571\" \/><\/a><br \/>\n<strong>2) Include opt-in registration forms on our Facebook company page,<\/strong> to allow users to receive our newsletter or our communications, is another effective way to combine both channels and to offer the user the possibility of being continuously informed of our brand's news.<br \/>\n3) Social media can be a source of valuable information about our users. We can <strong>extract information from social networks that will allow us to segment our databases.<\/strong> more precisely and consequently the <strong>email marketing services<\/strong> The products we will offer will be much more precise and unique to each of our segments.<br \/>\n<strong>4) Combine lists of followers\/users from different channels<\/strong> will also allow us to have a broader view of our users. For example, once we have information about which of our users are fans or followers, we can carry out email marketing actions aimed specifically at that group (presumably our followers on social networks are the users who most value our brand, so it makes sense that they get special treatment). The same goes the other way around. Using the emails of our email subscribers, we can launch ad campaigns on Facebook or Twitter to those users of our subscriber database that best suits us in order to address only to our target audience. (If you want to know more about <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/como-aplicar-custom-audience-de-facebook-al-email-marketing\/\">Facebook Custom Audiences<\/a>click)<br \/>\n<strong>5) Let's treat each channel individually<\/strong>. Although the messages must be consistent, each channel has its own tone and audience, so we must take care with the creative and <em>copies\u00a0<\/em>and adapt to each of the different channels.<br \/>\n<strong>6) Measure ROI per user<\/strong> as well as per channel. There may be channels with a lower volume of users and responses. However, an analysis at user level may show that the conversion rates of followers are much higher than those obtained in other channels.<br \/>\n&nbsp;<br \/>\nFor more information, download our ebook on \"<em><a href=\"https:\/\/www.digitalresponse.es\/docs\/social-media.pdf\">Tactics for integrating email marketing with social media<\/a>\".<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>En este post hablaremos de la importancia de crear estrategias Cross Channel en las\u00a0campa\u00f1as de marketing con el fin de sacar el m\u00e1ximo partido de cada una de las herramientas que tenemos a nuestro alcance para llegar y captar usuarios.<\/p>","protected":false},"author":6,"featured_media":28041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38],"tags":[],"post_folder":[],"class_list":["post-6688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-cross-channel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/tips-ntegrar-email-marketing-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En este post hablaremos de la importancia de crear estrategias Cross Channel en las\u00a0campa\u00f1as de marketing con el fin de sacar el m\u00e1ximo partido de cada una de las herramientas que tenemos a nuestro alcance para llegar y captar usuarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/tips-ntegrar-email-marketing-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-01T06:30:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png\" \/>\n\t<meta property=\"og:image:width\" content=\"916\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/\"},\"author\":{\"name\":\"Guest Blogger\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0\"},\"headline\":\"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales\",\"datePublished\":\"2016-06-01T06:30:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/\"},\"wordCount\":861,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png\",\"articleSection\":[\"Blog\",\"Cross Channel\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/\",\"url\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/\",\"name\":\"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png\",\"datePublished\":\"2016-06-01T06:30:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png\",\"width\":916,\"height\":571},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0\",\"name\":\"Guest Blogger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g\",\"caption\":\"Guest Blogger\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/guestblogger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/tips-ntegrar-email-marketing-redes-sociales\/","og_locale":"en_GB","og_type":"article","og_title":"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales - Digital Response","og_description":"En este post hablaremos de la importancia de crear estrategias Cross Channel en las\u00a0campa\u00f1as de marketing con el fin de sacar el m\u00e1ximo partido de cada una de las herramientas que tenemos a nuestro alcance para llegar y captar usuarios.","og_url":"https:\/\/www.digitalresponse.es\/en\/tips-ntegrar-email-marketing-redes-sociales\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2016-06-01T06:30:12+00:00","og_image":[{"width":916,"height":571,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png","type":"image\/png"}],"author":"Guest Blogger","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Guest Blogger","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/"},"author":{"name":"Guest Blogger","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0"},"headline":"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales","datePublished":"2016-06-01T06:30:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/"},"wordCount":861,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png","articleSection":["Blog","Cross Channel"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/","url":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/","name":"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png","datePublished":"2016-06-01T06:30:12+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2016-05-30-a-las-14.29.33.png","width":916,"height":571},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/tips-ntegrar-email-marketing-redes-sociales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo integrar con \u00e9xito el email marketing con las redes sociales"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0","name":"Guest Blogger","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f3f8e6a1c6b93a82c5cb7175948aeb2dcd54f28a292182b117dd823da4fccb7?s=96&d=mm&r=g","caption":"Guest Blogger"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/guestblogger\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/6688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=6688"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/6688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/28041"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=6688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=6688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=6688"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=6688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}