{"id":6697,"date":"2016-06-06T08:30:01","date_gmt":"2016-06-06T06:30:01","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=6697"},"modified":"2016-06-06T08:30:01","modified_gmt":"2016-06-06T06:30:01","slug":"marketing-predictivo-email-marketing-easy-jet","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/marketing-predictivo-email-marketing-easy-jet\/","title":{"rendered":"Predictive marketing and emotions in an Easy Jet email marketing campaign"},"content":{"rendered":"

The following is an Easy Jet success story that shows, from the hand of Havas Helia<\/a> and toneapi's technology, such as the analysis of the relationship between click through rate and the emotions evoked by the text, can be an effective way to predict user behaviour.
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\nThe starting point was to explore\u00a0the connection between emotions and email behaviour<\/strong> (the click through rate) for Easy Jet's transactional emails. First, 30 email templates that had been used to impact millions of users were analysed. The analysis was based on the so-called \"Emotionally Intelligent Insights<\/strong>\". This involves the application of artificial intelligence algorithms to the analysis of texts (written and emoticons) and the subsequent connection with emotions such as love, hate, anger, surprise, trust, etc...<\/p>\n

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