{"id":6765,"date":"2016-06-20T08:30:04","date_gmt":"2016-06-20T06:30:04","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=6765"},"modified":"2016-06-20T08:30:04","modified_gmt":"2016-06-20T06:30:04","slug":"video-email-ahora-posible","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/video-email-ahora-posible\/","title":{"rendered":"Video email with autoplay, why wasn't it possible until now?"},"content":{"rendered":"<p><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/banner_viwomail.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6803 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/banner_viwomail.jpg\" alt=\"banner_viwomail\" width=\"800\" height=\"222\" \/><\/a><br \/>\nUntil now we have been embedding video on the web, social networks such as Facebook, Twitter, Instagram or Vine, and on platforms such as Youtube or Vime, but not within email, why?<br \/>\n<!--more--><br \/>\n<strong>El principal problema que hab\u00eda para <a href=\"http:\/\/blog.viwomail.es\/2015\/02\/10\/el-videoemail-ya-es-posible\/? utm_source=blogdigitalresponse&amp;utm_medium=articuloblog&amp;utm_campaign=digitalresponseblog1\" target=\"_blank\" rel=\"noopener\">embeber v\u00eddeo dentro del email <\/a>reside en la incompatibilidad de los proveedores de correo electr\u00f3nico a la hora de reproducirlo, ya que por seguridad estas plataformas no aceptan el formato v\u00eddeo<\/strong>.\u00a0Por ello hasta ahora la t\u00e9cnica m\u00e1s similar al v\u00eddeo email, era enviar una imagen fija con el s\u00edmbolo de play, con la esperanza de que el destinatario hiciese clic sobre \u00e9ste. Cuando esto pasaba, se abr\u00eda una p\u00e1gina externa, como Youtube, o una landing page en la que se reproduc\u00eda el v\u00eddeo.\u00a0Esta soluci\u00f3n no est\u00e1 mal, pero cuando recibimos emails publicitarios no solemos ser pro-activos, y no hacemos clic sobre la imagen para ver publicidad.\u00a0Adem\u00e1s, el caso m\u00e1s com\u00fan era que se reprodujese el v\u00eddeo en Youtube, y esta plataforma est\u00e1 llena de v\u00eddeos de la competencia, por lo que si finalmente se consegu\u00eda que el destinatario viese el v\u00eddeo, en muchos casos la compra se la llevaba la competencia.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6796 size-large\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/Captura-de-pantalla-2016-01-13-a-las-12.13.58-630x1024.png\" alt=\"Meli\u00e0 V\u00eddeo en email\" width=\"630\" height=\"1024\" \/><br \/>\nOtra de las soluciones usadas por las marcas para conseguir<a href=\"https:\/\/www.viwomail.es\/es\/?utm_source=blogdigitalresponse&amp;utm_medium=articuloblog&amp;utm_campaign=digitalresponseblog1\" target=\"_blank\" rel=\"noopener\"> v\u00eddeo email<\/a>, era gastar mucho tiempo y personal de la empresa en segmentar la base de datos de clientes por sus proveedores de email, como hotmail, gmail, applemail, etc. Y enviarles el formato que soporta cada uno de esos clientes de email. Esta soluci\u00f3n adem\u00e1s de costosa, tiene un gran problema, y es que no usamos el email s\u00f3lo en un dispositivo, sino que cada vez vemos m\u00e1s el <a href=\"https:\/\/www.digitalresponse.es\/en\/tag\/responsive-email-design\/\" target=\"_blank\" rel=\"noopener\"><strong>responsive email<\/strong><\/a>, y es imposible saber s\u00f3lo por la cuenta de correo en qu\u00e9 dispositivo se est\u00e1 abriendo el video email, por lo que la experiencia del destinatario final era nefasta y muchos de los que se esperaba que viesen un v\u00eddeo, ve\u00edan en su lugar un espacio en blanco o un cuadro negro. Y por lo tanto hab\u00eda una experiencia negativa que generaba bajas de la base de datos.<br \/>\nSin embargo, ahora existe una soluci\u00f3n que permite que se vea v\u00eddeo dentro del email en todos los dispositivos, \u00bfc\u00f3mo funciona?<br \/>\nSe trata de <a href=\"https:\/\/www.viwomail.es\/es\/?utm_source=blogdigitalresponse&amp;utm_medium=articuloblog&amp;utm_campaign=digitalresponseblog1\" target=\"_blank\" rel=\"noopener\"><u>www.<\/u>viwomail.es<\/a>, tecnolog\u00eda que genera autom\u00e1ticamente m\u00e1s de 20 formatos diferentes de tu v\u00eddeo, los cuales se almacenan en sus servidores de alta velocidad en diferentes partes del mundo, y desde los cuales se sirve el v\u00eddeo para su reproducci\u00f3n en streaming cuando el email es abierto.\u00a0Cuando el destinatario abre el email, Viwomail detecta en tiempo real desde qu\u00e9 dispositivo, sistema operativo y proveedor de correo electr\u00f3nico se est\u00e1 abriendo y le entrega el formato id\u00f3neo para su reproducci\u00f3n. Algunos de estos formatos son v\u00eddeo en MP4, OGG \u00f3 WebM y otros una pre-visualizaci\u00f3n del v\u00eddeo en formato GIF de alta calidad, el cual es visualmente como un v\u00eddeo pero sin audio.\u00a0Por eso si abres el mismo email en diferentes dispositivos, como en pc y m\u00f3vil, ver\u00e1s diferentes formatos. Por ejemplo, un video email abierto en un PC, en Gmail ver\u00e1 el v\u00eddeo en formato GIF de alta calidad, pero si la misma cuenta est\u00e1 configurada en un AppleMail ver\u00e1 el v\u00eddeo en MP4.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6798 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/Captura-de-pantalla-2016-02-26-a-las-13.43.08-1.png\" alt=\"V\u00eddeo en Email Viwomail\" width=\"629\" height=\"561\" \/><br \/>\n<strong>\u00bfQu\u00e9 beneficios tiene el v\u00eddeo en el email?<\/strong><br \/>\n<u>Apertura:<\/u> El formato v\u00eddeo es el favorito por el p\u00fablico. Simplemente con a\u00f1adir al campo \u201casunto\u201d del email la palabra <em>video<\/em> aumenta la <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/tasa-de-apertura-por-sector-email-marketing-2015\/\" target=\"_blank\" rel=\"noopener\"><strong>opening rate<\/strong><\/a> hasta un 15%.<br \/>\n<u>CTR: <\/u>Seg\u00fan los datos aportados por los clientes de Viwomail, entre ellos Meli\u00e1 Hotels International o Pullmantur, el CTR o tasa de clics puede aumentar hasta un 170% por campa\u00f1a.<br \/>\nAhora con su nueva funcionalidad de <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/usos-call-to-action-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Call to action<\/a> din\u00e1mico sobre el v\u00eddeo, esta tasa se ha llegado a duplicar.<br \/>\n<u>Tasa de rebote:<\/u> el abandono del email, o cierre del mismo se reduce hasta un 75% cuando este contiene v\u00eddeo, seg\u00fan los \u00faltimos estudios de Eloqua.<br \/>\n&nbsp;<br \/>\n<strong>\u00bfQuieres probar esta nueva tecnolog\u00eda?<\/strong><br \/>\nContacta con <a href=\"https:\/\/www.digitalresponse.es\/en\/servicios-de-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Digital Response<\/a> y dale movimiento a tus emails.<\/p>","protected":false},"excerpt":{"rendered":"<p>Until now we have been embedding video on the web, social networks such as Facebook, Twitter, Instagram or Vine, and on platforms such as Youtube or Vime, but not within email, why?<\/p>","protected":false},"author":6,"featured_media":28030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,138],"tags":[],"post_folder":[],"class_list":["post-6765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-tendencias-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo email con autoplay, \u00bfpor qu\u00e9 no era posible hasta ahora? 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