{"id":6868,"date":"2016-06-29T08:30:08","date_gmt":"2016-06-29T06:30:08","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=6868"},"modified":"2016-06-29T08:30:08","modified_gmt":"2016-06-29T06:30:08","slug":"metricas-nuevo-email-marketing-2016","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/metricas-nuevo-email-marketing-2016\/","title":{"rendered":"How to measure new email marketing campaigns successfully"},"content":{"rendered":"<p><strong>Measuring the impact of the email marketing campaigns we run is almost as important as running the campaign itself.<\/strong>. However, email marketing is constantly changing and that forces marketers to update and adapt to the new needs that the market demands. And that means adapting the analysis of our campaigns to the new needs of our users.<br \/>\n<!--more--><br \/>\nMetrics are the indicators that help us to measure the actions we carry out in a campaign. They measure the impact that a particular campaign has on users. It is a useful way of collecting data in order to use it to discover which aspects we should improve, maintain and strengthen. In fact, at Digital Response we have spoken on numerous occasions about the importance of <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/cuales-son-la-metricas-de-email-marketing-que-de-verdad-importan\/\" target=\"_blank\" rel=\"noopener\">analyse email marketing campaigns<\/a>. Specifically, we have focused on 5 metrics:<\/p>\n<ul>\n<li><strong>Click-through rate<\/strong><\/li>\n<li><strong>Rate of openings<\/strong><\/li>\n<li><strong>Conversion Rate<\/strong><\/li>\n<li><strong>Attrition rate<\/strong><\/li>\n<li><strong>Rebound rate<\/strong><\/li>\n<\/ul>\n<p>They look familiar, don't they?<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/gifyeah.gif\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6879 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/gifyeah.gif\" alt=\"gifyeah\" width=\"400\" height=\"226\" \/><\/a><br \/>\nThese are the basics. And most marketers probably already have them more than mastered. However, if we stick to these metrics alone, we are missing out on a lot of valuable information from our users. <strong>The user is becoming more and more important in the world of marketing, so studying and analysing user behaviour has become increasingly important.<\/strong>.<br \/>\nWe must bear in mind that the set of metrics that have traditionally been used to recognise the effectiveness (or not) of Email Marketing programmes are no longer sufficient. Currently, the evolution of the sector and of users has made it necessary for new metrics to appear that complement those we already had and provide us with more complete, detailed and effective information. It is no longer enough to observe the openings and clicks of our programmes; it has become essential to go further in order to get the most out of this channel.<br \/>\nThis new context, based on the <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/como-hacer-responsive-email\/\" target=\"_blank\" rel=\"noopener\">Responsive Email<\/a><\/strong>,<strong>\u00a0\u00a0<\/strong>the<strong> Personalisation<\/strong>the<strong> Cross Channel <\/strong>and the<strong> Segmentation,<\/strong> has led to the analysis of new elements that were not considered until now, but which have become essential when analysing any email marketing strategy in depth.<\/p>\n<p style=\"text-align: center;\"><strong>METRICS OF THE NEW EMAIL MARKETING<\/strong><\/p>\n<p style=\"text-align: center;\"><em>Engagement<\/em><\/p>\n<p style=\"text-align: center;\">Email Clients view<\/p>\n<p style=\"text-align: center;\"><em>RPE (Return per Email)<\/em><\/p>\n<p style=\"text-align: center;\"><em>Inbox Placement<\/em><\/p>\n<p style=\"text-align: center;\"><em>Churn Rate<\/em><\/p>\n<p>Digital Response speaks out in its new ebook,\u00a0<strong>\"The 5 must-have metrics of the new email marketing\",\u00a0<\/strong>precisely these metrics. This ebook is presented as a tool to help you to thoroughly analyse the context of the sector and, consequently, to optimise the actions that we carry out in our email marketing campaigns.<br \/>\n&nbsp;<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/metricas-email.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft wp-image-6871 size-full\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/metricas-email.jpg\" alt=\"metricas-email\" width=\"500\" height=\"500\" \/><\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<strong>To access the ebook \"The 5 must-have metrics of the new Email Marketing\", click here.\u00a0<\/strong><strong>click on <a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/las-5-metricas-indispensables-del-nuevo-email-marketing\/\" target=\"_blank\" rel=\"noopener\">this link<\/a><\/strong><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Medir el impacto de las campa\u00f1as de email marketing que llevamos a cabo es casi tan importante como llevar a cabo la propia campa\u00f1a. Sin embargo, el email marketing cambia constantemente y eso obliga a los marketeros a actualizarse y a adaptarse a las nuevas necesidades que demanda el mercado. Y eso pasa por adaptar [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,37],"tags":[],"post_folder":[],"class_list":["post-6868","post","type-post","status-publish","format-standard","hentry","category-analisis-metricas","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo medir con \u00e9xito las campa\u00f1as del nuevo email marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/metricas-nuevo-email-marketing-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo medir con \u00e9xito las campa\u00f1as del nuevo email marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Medir el impacto de las campa\u00f1as de email marketing que llevamos a cabo es casi tan importante como llevar a cabo la propia campa\u00f1a. Sin embargo, el email marketing cambia constantemente y eso obliga a los marketeros a actualizarse y a adaptarse a las nuevas necesidades que demanda el mercado. Y eso pasa por adaptar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/metricas-nuevo-email-marketing-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-29T06:30:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/gifyeah.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"226\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Guest Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/metricas-nuevo-email-marketing-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/metricas-nuevo-email-marketing-2016\/\"},\"author\":{\"name\":\"Guest Blogger\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/789b37dcd6d6c8913ba5d18b453f19f0\"},\"headline\":\"C\u00f3mo medir con \u00e9xito las campa\u00f1as del nuevo email marketing\",\"datePublished\":\"2016-06-29T06:30:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/metricas-nuevo-email-marketing-2016\/\"},\"wordCount\":519,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/metricas-nuevo-email-marketing-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/06\/gifyeah.gif\",\"articleSection\":[\"An\u00e1lisis y m\u00e9tricas\",\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/metricas-nuevo-email-marketing-2016\/\",\"url\":\"https:\/\/www.digitalresponse.es\/metricas-nuevo-email-marketing-2016\/\",\"name\":\"C\u00f3mo medir con \u00e9xito las campa\u00f1as del nuevo email marketing - 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