{"id":7239,"date":"2021-02-03T08:30:00","date_gmt":"2021-02-03T08:30:00","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=7239"},"modified":"2021-02-03T08:30:00","modified_gmt":"2021-02-03T08:30:00","slug":"captacion-usuarios-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/captacion-usuarios-redes-sociales\/","title":{"rendered":"How can social media help us to engage users?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/captacion_via_rrss-1024x512.jpg\" alt=\"\" class=\"wp-image-12691\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>We have already commented on numerous occasions on the importance of<a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/4-tips-integrar-rrss-estrategia-relacional\/\" target=\"_blank\" rel=\"noreferrer noopener\"> integrating email marketing with social media<\/a>&nbsp;and that is mainly because both elements together can become a very powerful marketing tool. In this post we will talk about <strong>how we can get contacts for our email marketing database through social networks.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Social networks are a key element to impact users, so it is a good channel to capture leads related to our interests. On the other hand,<strong> email marketing is a great channel to communicate with the user.<\/strong> and create a closer bond. So the combination of one and the other can be the key to success in your <strong>digital marketing strategy<\/strong>.<\/p>\n\n\n\n<p>We all know that the&nbsp;<a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/email-de-confirmacion-doble-opt-in-o-email-de-bienvenida\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Opt-in and Double Opt-in forms<\/strong><\/a> on a website are the most common way of attracting subscribers. However, in parallel, there are some tips that can help us to boost subscriber acquisition with the help of social networks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Incorporate the \"Sign Up\" button on your company's Facebook page.<\/strong><\/h2>\n\n\n\n<p>The first tip is to add the <strong>\"Sign Up<\/strong> to your official Facebook page. It is an easy task to carry out that will cause that if the user is interested in your brand, he\/she will click on the button and will have easy access to subscribe to your newsletter. Let's not fool ourselves, <strong>The more we make it easy for users, the more likely we are to get them to subscribe.<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/10\/sign_up_facebook-1024x469.png\" alt=\"\" class=\"wp-image-12687\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Facebook user acquisition advertisement<\/strong><\/h2>\n\n\n\n<p>Another way to expand your email contact list can be by<strong> Facebook Ads<\/strong>. If you notice, in most of the ads there is a <strong>call to action<\/strong> which tells you what you should do. In this case it is to subscribe, again with the \"Sign Up\" button.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/10\/FBAd_SignUp-300x296.png\" alt=\"FBAd_SignUp\" class=\"wp-image-7241\" width=\"334\" height=\"330\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Twitter user acquisition advertisement<\/strong><\/h2>\n\n\n\n<p>As with Facebook, on Twitter we can use the<strong>&nbsp;call to action<\/strong> and the text of the tweet to capture the attention of users and encourage them to subscribe to our database to receive our newsletters.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/10\/TwitterLeadGenerationCall.png\" alt=\"TwitterLeadGenerationCall\" class=\"wp-image-7242\" width=\"481\" height=\"332\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Promote downloadable content on your social networks.<\/strong><\/h2>\n\n\n\n<p>Another very easy and, moreover, very common way is to share ebooks, studies... anything that can be downloaded on your social networks. For example<strong> Digital Response<\/strong> who shares his ebooks, benchmarks and studies on email marketing on social networks. In this way, anyone interested in reading his content should subscribe.<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/contenido_dr_linkedin.png\" alt=\"\" class=\"wp-image-12690\" width=\"482\" height=\"591\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Post attractive images on Pinterest and drive users to your sign-up forms.<\/strong><\/h2>\n\n\n\n<p>Either to receive your newsletters or to download some content that has caught their attention. Pinterest is a very powerful social network, more than many people think. Using eye-catching images will attract the attention of users and, consequently, some of them will sign up to your database.<\/p>\n\n\n\n<p>In this case, the <strong>call to action<\/strong> is \"Read more\" which prompts the user to continue reading related information on your website, where an opt-in form or downloadable content awaits.<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2016\/10\/Pinterest_EmailMarketing-160x300.png\" alt=\"Pinterest_EmailMarketing\" class=\"wp-image-7248\" width=\"195\" height=\"366\"\/><\/figure><\/div>\n\n\n\n<br>\n\n\n\n<p>In short, there are many ways to attract users, even more than we think. And social networks, without a doubt, appear as a very effective and easy option, which in addition to covering a large number of users, also allows you to segment and reach only those users you are interested in.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ya hemos comentado en numerosas ocasiones la importancia de integrar el email marketing con las redes sociales&nbsp;y eso se debe principalmente a que ambos elementos unidos pueden convertirse en una herramienta de marketing muy potente. En este post hablaremos de c\u00f3mo podemos conseguir contactos para la BBDD de nuestro email marketing a trav\u00e9s de&nbsp;las redes [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38],"tags":[],"post_folder":[],"class_list":["post-7239","post","type-post","status-publish","format-standard","hentry","category-blog","category-cross-channel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo pueden ayudarnos las redes sociales a captar usuarios? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/captacion-usuarios-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo pueden ayudarnos las redes sociales a captar usuarios? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Ya hemos comentado en numerosas ocasiones la importancia de integrar el email marketing con las redes sociales&nbsp;y eso se debe principalmente a que ambos elementos unidos pueden convertirse en una herramienta de marketing muy potente. En este post hablaremos de c\u00f3mo podemos conseguir contactos para la BBDD de nuestro email marketing a trav\u00e9s de&nbsp;las redes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/captacion-usuarios-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T08:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/captacion_via_rrss.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/captacion-usuarios-redes-sociales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/captacion-usuarios-redes-sociales\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"\u00bfC\u00f3mo pueden ayudarnos las redes sociales a captar usuarios?\",\"datePublished\":\"2021-02-03T08:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/captacion-usuarios-redes-sociales\/\"},\"wordCount\":640,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/captacion-usuarios-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/captacion_via_rrss-1024x512.jpg\",\"articleSection\":[\"Blog\",\"Cross Channel\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/captacion-usuarios-redes-sociales\/\",\"url\":\"https:\/\/www.digitalresponse.es\/captacion-usuarios-redes-sociales\/\",\"name\":\"\u00bfC\u00f3mo pueden ayudarnos las redes sociales a captar usuarios? 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