{"id":7813,"date":"2017-01-25T08:00:22","date_gmt":"2017-01-25T06:00:22","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=7813"},"modified":"2017-01-25T08:00:22","modified_gmt":"2017-01-25T06:00:22","slug":"cuando-es-la-mejor-hora-de-envio-en-email-marketing-resultados-de-un-ab-test","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/cuando-es-la-mejor-hora-de-envio-en-email-marketing-resultados-de-un-ab-test\/","title":{"rendered":"What is the best sending time for email marketing? Results of an AB test"},"content":{"rendered":"<p>In different posts we have commented on the results of testing carried out in the agency for some of our clients. We have learned something from all of them, in some cases because there is a substantial difference in the results between different versions (<a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/personalizacion-del-asunto-en-email-marketing-resultados-de-un-ab-test\/\" target=\"_blank\" rel=\"noopener\">personalised vs. non-personalised issue test<\/a>), and in others precisely the opposite (absence of differences between versions, such as when we confront a <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/test-ab-de-asunto-el-uso-de-simbolos-favorece-la-apertura-de-mis-emails\/\" target=\"_blank\" rel=\"noopener\">case with symbols with one without symbols<\/a>).<br \/>\nIn this post we bring you the results of a third test. In this case we test, also in different markets, <strong>how the databases behaved depending on whether they received the email in the morning\/midday, or in the afternoon\/evening\/evening.<\/strong>. The starting hypothesis was that, in non-working hours (afternoon\/evening), the end user would interact more with the brand. These are the results.<br \/>\n<figure id=\"attachment_7817\" aria-describedby=\"caption-attachment-7817\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/01\/Imagen1-1.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7817 size-large\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/01\/Imagen1-1-1024x866.png\" alt=\"Figura 1\" width=\"640\" height=\"541\" \/><\/a><figcaption id=\"caption-attachment-7817\" class=\"wp-caption-text\">Figure 1<\/figcaption><\/figure><br \/>\nAs can be seen in figure 1, in the time test something very similar to the symbol use test happens in the subject line: despite a slight improvement of 1 point in the openings in Spain when the campaign has been carried out at night, <strong>no significant differences are apparent<\/strong>.<br \/>\nAll indications are that, if the levels of<em> engagement<\/em> If the content of your database is good, sending at different times of the day will not affect the level of interaction. If the content is relevant, the user will find the right time to interact with the email.<\/p>","protected":false},"excerpt":{"rendered":"<p>En distintos post hemos comentado los resultados de testeo llevados a cabo en la agencia para alguno de nuestros clientes. De todos ellos hemos aprendido algo, en algunos casos porque existe una diferencia sustancial en los resultados entre distintas versiones (test de asunto personalizado vs no personalizado), y en otros precisamente por lo contrario (ausencia [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,37],"tags":[],"post_folder":[],"class_list":["post-7813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-metricas","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1l es la mejor hora de env\u00edo en email marketing? Resultados de un AB test - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/cuando-es-la-mejor-hora-de-envio-en-email-marketing-resultados-de-un-ab-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es la mejor hora de env\u00edo en email marketing? Resultados de un AB test - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En distintos post hemos comentado los resultados de testeo llevados a cabo en la agencia para alguno de nuestros clientes. De todos ellos hemos aprendido algo, en algunos casos porque existe una diferencia sustancial en los resultados entre distintas versiones (test de asunto personalizado vs no personalizado), y en otros precisamente por lo contrario (ausencia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/cuando-es-la-mejor-hora-de-envio-en-email-marketing-resultados-de-un-ab-test\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-25T06:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/01\/Imagen1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1276\" \/>\n\t<meta property=\"og:image:height\" content=\"1079\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/cuando-es-la-mejor-hora-de-envio-en-email-marketing-resultados-de-un-ab-test\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/cuando-es-la-mejor-hora-de-envio-en-email-marketing-resultados-de-un-ab-test\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"\u00bfCu\u00e1l es la mejor hora de env\u00edo en email marketing? 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