{"id":8079,"date":"2017-03-16T11:54:50","date_gmt":"2017-03-16T09:54:50","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8079"},"modified":"2026-04-17T11:44:22","modified_gmt":"2026-04-17T09:44:22","slug":"aplicaciones-del-remarketing-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/aplicaciones-del-remarketing-en-email-marketing\/","title":{"rendered":"Applications of Remarketing in Email Marketing and Cross Channel Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8079\" class=\"elementor elementor-8079\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1b791a e-flex e-con-boxed e-con e-parent\" data-id=\"3c1b791a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fae3ee3 elementor-widget elementor-widget-text-editor\" data-id=\"2fae3ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este ebook aborda c\u00f3mo llevar a cabo <strong>acciones de remarketing para recuperar carritos abandonados<\/strong> de la compra mediante el uso del email. Adem\u00e1s, el usuario encontrar\u00e1 consejos para crear un buen programa de recuperaci\u00f3n de carritos abandonados y aprender\u00e1 c\u00f3mo orientar este tipo de emails seg\u00fan el motivo de abandono.<br \/><\/p><\/div><\/div><\/div><\/div><\/div> <a href=\"https:\/\/www.digitalresponse.es\/en\/aplicaciones-del-remarketing-en-email-marketing\/#more-8079\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>This ebook discusses how to carry out remarketing actions to recover abandoned shopping carts through the use of email. In addition, the user will find tips on how to create a good abandoned cart recovery programme and learn how to target this type of email according to the reason for abandonment.<\/p>","protected":false},"author":5,"featured_media":31402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[211],"post_folder":[],"class_list":["post-8079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-remarketing_carrito_abandonado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/aplicaciones-del-remarketing-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Este ebook aborda c\u00f3mo llevar a cabo acciones de remarketing para recuperar carritos abandonados de la compra mediante el uso del email. Adem\u00e1s, el usuario encontrar\u00e1 consejos para crear un buen programa de recuperaci\u00f3n de carritos abandonados y aprender\u00e1 c\u00f3mo orientar este tipo de emails seg\u00fan el motivo de abandono.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/aplicaciones-del-remarketing-en-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-16T09:54:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T09:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.41.23-1024x486.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel\",\"datePublished\":\"2017-03-16T09:54:50+00:00\",\"dateModified\":\"2026-04-17T09:44:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/\"},\"wordCount\":106,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png\",\"keywords\":[\"remarketing_carrito_abandonado\"],\"articleSection\":[\"Ebooks y Descargas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/\",\"name\":\"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel - Digital Response\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png\",\"datePublished\":\"2017-03-16T09:54:50+00:00\",\"dateModified\":\"2026-04-17T09:44:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png\",\"width\":2156,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/aplicaciones-del-remarketing-en-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.digitalresponse.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalresponse.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalresponse\",\"https:\\\/\\\/x.com\\\/dresponse\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digital-response\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/author\\\/jordi-puig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/aplicaciones-del-remarketing-en-email-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel - Digital Response","og_description":"Este ebook aborda c\u00f3mo llevar a cabo acciones de remarketing para recuperar carritos abandonados de la compra mediante el uso del email. Adem\u00e1s, el usuario encontrar\u00e1 consejos para crear un buen programa de recuperaci\u00f3n de carritos abandonados y aprender\u00e1 c\u00f3mo orientar este tipo de emails seg\u00fan el motivo de abandono.","og_url":"https:\/\/www.digitalresponse.es\/en\/aplicaciones-del-remarketing-en-email-marketing\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2017-03-16T09:54:50+00:00","article_modified_time":"2026-04-17T09:44:22+00:00","og_image":[{"width":1024,"height":486,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.41.23-1024x486.png","type":"image\/png"}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel","datePublished":"2017-03-16T09:54:50+00:00","dateModified":"2026-04-17T09:44:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/"},"wordCount":106,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png","keywords":["remarketing_carrito_abandonado"],"articleSection":["Ebooks y Descargas"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/","url":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/","name":"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png","datePublished":"2017-03-16T09:54:50+00:00","dateModified":"2026-04-17T09:44:22+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.41.23.png","width":2156,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/aplicaciones-del-remarketing-en-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=8079"}],"version-history":[{"count":10,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8079\/revisions"}],"predecessor-version":[{"id":31403,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8079\/revisions\/31403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/31402"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=8079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=8079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=8079"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=8079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}