{"id":8154,"date":"2017-03-27T11:26:54","date_gmt":"2017-03-27T09:26:54","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8154"},"modified":"2026-04-17T11:30:50","modified_gmt":"2026-04-17T09:30:50","slug":"neuromarketing-aplicado-al-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/neuromarketing-aplicado-al-email-marketing\/","title":{"rendered":"Psychology of Persuasion applied to Email Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8154\" class=\"elementor elementor-8154\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62cfd628 e-flex e-con-boxed e-con e-parent\" data-id=\"62cfd628\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfa91d8 elementor-widget elementor-widget-text-editor\" data-id=\"3cfa91d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.<br \/><\/p><\/div><\/div><\/div><\/div><\/div> <a href=\"https:\/\/www.digitalresponse.es\/en\/neuromarketing-aplicado-al-email-marketing\/#more-8154\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.<\/p>","protected":false},"author":5,"featured_media":31399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[210],"post_folder":[],"class_list":["post-8154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-neuromarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/neuromarketing-aplicado-al-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En este ebook esbozaremos algunas ideas estudiadas por la neurociencia y la psicolog\u00eda social en relaci\u00f3n al comportamiento de los usuarios en el \u00e1mbito del mercado. En ese contexto, veremos c\u00f3mo podemos aplicar la Psicolog\u00eda de la persuasi\u00f3n al Email Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/neuromarketing-aplicado-al-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T09:26:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T09:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.29.46-1024x497.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"497\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing\",\"datePublished\":\"2017-03-27T09:26:54+00:00\",\"dateModified\":\"2026-04-17T09:30:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/\"},\"wordCount\":92,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png\",\"keywords\":[\"neuromarketing\"],\"articleSection\":[\"Ebooks y Descargas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/\",\"name\":\"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing - Digital Response\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png\",\"datePublished\":\"2017-03-27T09:26:54+00:00\",\"dateModified\":\"2026-04-17T09:30:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png\",\"width\":2166,\"height\":1052},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/neuromarketing-aplicado-al-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.digitalresponse.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalresponse.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalresponse\",\"https:\\\/\\\/x.com\\\/dresponse\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digital-response\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/author\\\/jordi-puig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/neuromarketing-aplicado-al-email-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing - Digital Response","og_description":"En este ebook esbozaremos algunas ideas estudiadas por la neurociencia y la psicolog\u00eda social en relaci\u00f3n al comportamiento de los usuarios en el \u00e1mbito del mercado. En ese contexto, veremos c\u00f3mo podemos aplicar la Psicolog\u00eda de la persuasi\u00f3n al Email Marketing.","og_url":"https:\/\/www.digitalresponse.es\/en\/neuromarketing-aplicado-al-email-marketing\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2017-03-27T09:26:54+00:00","article_modified_time":"2026-04-17T09:30:50+00:00","og_image":[{"width":1024,"height":497,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.29.46-1024x497.png","type":"image\/png"}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing","datePublished":"2017-03-27T09:26:54+00:00","dateModified":"2026-04-17T09:30:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/"},"wordCount":92,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png","keywords":["neuromarketing"],"articleSection":["Ebooks y Descargas"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/","url":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/","name":"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png","datePublished":"2017-03-27T09:26:54+00:00","dateModified":"2026-04-17T09:30:50+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/03\/Captura-de-pantalla-2026-04-17-a-las-11.29.46.png","width":2166,"height":1052},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/neuromarketing-aplicado-al-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Psicolog\u00eda de la persuasi\u00f3n aplicada al Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=8154"}],"version-history":[{"count":10,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8154\/revisions"}],"predecessor-version":[{"id":31400,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8154\/revisions\/31400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/31399"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=8154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=8154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=8154"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=8154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}