{"id":8281,"date":"2017-04-26T08:00:27","date_gmt":"2017-04-26T06:00:27","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8281"},"modified":"2017-04-26T08:00:27","modified_gmt":"2017-04-26T06:00:27","slug":"encuesta-estado-del-email-marketing-2017","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/encuesta-estado-del-email-marketing-2017\/","title":{"rendered":"State of Email Marketing Survey 2017"},"content":{"rendered":"<p>From <strong>Digital Response<\/strong> together with <strong>Adigital<\/strong>we are carrying out, for yet another year, a\u00a0<strong>study on the status and use of Email Marketing in Spain<\/strong>.<br \/>\n<!--more--><br \/>\nThrough a <a href=\"http:\/\/bit.ly\/2p8wt9B\" target=\"_blank\" rel=\"noopener\"><strong>survey<\/strong><\/a> The business landscape and user behaviour around Email Marketing will be analysed in order to get a real picture of the situation. The study will be carried out on the basis of a panel of users who make regular use of Email Marketing or who have an interest or opinion about it.<br \/>\nAs for the questions that have been raised and formulated, these revolve around issues that are very important for Email Marketing today and that are under continuous debate and\/or development:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Objectives of using Email Marketing<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Complementary communication channels<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Segmentation<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Personalisation<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Frequency of dispatch<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Testing<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Programmes implemented<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Adaptation to mobile devices<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Assessment and expectations<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Developments and trends<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\" \/><\/a>Budgets and revenues<br \/>\nIn-depth study and discussion of all these topics will not only allow us to determine how email marketing has evolved with respect to the <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/informe-email-marketing-adigital\/\" target=\"_blank\" rel=\"noopener\">2016 study<\/a><\/strong>It will also provide an outline of what their near future may look like.<br \/>\nThe participation period for the survey is now open. <strong><a href=\"http:\/\/bit.ly\/2p8wt9B\" target=\"_blank\" rel=\"noopener\">Here<\/a> <\/strong>We leave you the link so that you can give your view.<\/p>","protected":false},"excerpt":{"rendered":"<p>Digital Response, together with Adigital, is carrying out, for yet another year, a study on the state and use of Email Marketing in Spain.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40],"tags":[],"post_folder":[],"class_list":["post-8281","post","type-post","status-publish","format-standard","hentry","category-blog","category-estudios-email-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuesta Estado del Email Marketing 2017 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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